01/05/2021
6 ways to boost your conversion rate
These ten design tips can help you make a few tweaks or encourage you to completely rethink your website in order to improve your conversion rate.
Default towards simplicity
If it takes visitors too long to find what they’re looking for, they’ll leave. (We now have the attention span of a goldfish, which is 3 seconds!)
Some websites are so cluttered with widgets, pop-ups and flashy graphics that visitors may forget why they visited the website in the first place and bounce immediately.
If you must use pop ups, take advantage of sticky pop ups that stay out of the way on one edge of the screen to avoid frustrating visitors.
Make navigation a breeze
Organization is key to a fast and frustration-free navigation. You may have a menu at the top of your website, but consider where your website visitors may want to go after certain pages or blog posts. Will they mouse up to the main menu, click internal links, or will you offer up clear next steps or options for them somewhere on the page?
Take testing to a new level
A/B testing is undoubtedly essential when determining what works and what doesn’t work when it comes to converting pages and content on your website.
Sometimes, results just don’t accurately reflect human behavior, so A/B testing your design is always a good idea when you want to boost your website conversions.
Embrace beautiful high-quality graphics
Thumbnails are out. Stunning high-quality images and graphics are in. With people spending the equivalent of an entire day online each week, it’s crucial for websites to offer visitors a complete experience and bright and bold images do just that.
Speed is everything
None of the tips above are worth a thing if your website speed is lacking. 47% of customers expect a webpage to load in two seconds or less. If it takes more than three seconds, 40% will leave the page entirely.
Take it One Step at a Time
Don’t get overwhelmed trying to implement everything at once. Instead, start with one suggestion — like improving your website speed — before moving onto other items.