TWAC Company

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We help small businesses and artisans gain visibility, attract customers, and grow using digital tools, creative marketing, and strategy.
🟢 From where you’re at… to where you should be.
📍 GMB • Content • Branding • Socials

SALES OPTICS 🎯 (SERIES I)EPISODE 1 — PROMOTIONAL OFFERMany businesses struggle with sales not because their product is b...
28/10/2025

SALES OPTICS 🎯 (SERIES I)
EPISODE 1 — PROMOTIONAL OFFER

Many businesses struggle with sales not because their product is bad,
but because they never make offers.

People love offers.
They want to feel like they’re getting more for less.
Even a 5% discount can make someone stop scrolling and buy.

That’s why brands like Shoprite and Jumia once had crazy customer traffic — not just because of what they sold, but how they offered it.

I recently saw a tailoring brand offering to sew for free for their first 100 customers.
Simple terms, no stress.
Tell me that kind of offer won’t pull people in? 😄

Sometimes, the secret to more sales isn’t shouting louder,
it’s offering smarter.

Next Episode drops soon 🔥

Sales slow?These 3 questions will help you see what’s missing.Sometimes it’s not about working harder —it’s about asking...
27/10/2025

Sales slow?
These 3 questions will help you see what’s missing.

Sometimes it’s not about working harder —
it’s about asking smarter questions.

Save this post, reflect, and fix what needs fixing.
Your next customer is closer than you think 💡

That night changed everything.I was tired.Tired of being broke, tired of begging, tired of being hungry.I had just spent...
23/10/2025

That night changed everything.

I was tired.
Tired of being broke, tired of begging, tired of being hungry.

I had just spent my upkeep money on practicals and borrowed more to print an assignment.
Even my friends stopped cooking when I came around.

I sat on my bed and asked myself a question that scared me —

"What can I trade for money?”

I almost gave up. But that same night, something shifted.
I remembered I could design with my phone.
I remembered students who once told me they wanted to learn from me.

That night, I didn’t sleep crying — I picked up my phone and started again.

Today, I’m hosting an online training to teach people how to create amazing designs with just their phones.
Everything is ready — I only need you to be part of it.

Fee: ₦3,000 only
Class starts: October 26th, 2025
Limited slots available

If my story touched you, please don’t scroll past.
Join me.
Let’s grow together. ❤️

👉 Comment “I’m in” or send me a DM to register.

Do you know that with just ₦500/month,you can get access to:✅ Hospital coverage up to ₦40,000 monthly✅ ₦5,000 worth of d...
14/10/2025

Do you know that with just ₦500/month,
you can get access to:
✅ Hospital coverage up to ₦40,000 monthly
✅ ₦5,000 worth of drugs
✅ Unlimited telemedicine access

That’s the price of a pack of paracetamol.
Yet, millions of Nigerians avoid hospitals because of cost —
and lose loved ones to treatable illnesses like malaria or typhoid.

I lost my mother because we couldn’t afford care on time.
Now I know better, and I’m sharing this so others don’t suffer the same fate.

If you want to learn more about this ₦500 health plan,
comment “INTERESTED” below and I’ll send you details.

Let’s make health care affordable, one person at a time. 💚

Not every man is born ready.Some are forged — in the grind, in the silence, in the fall.You lose, you fight, you rise ag...
11/10/2025

Not every man is born ready.
Some are forged — in the grind, in the silence, in the fall.

You lose, you fight, you rise again.

But when you return, you don’t come back the same.
You come back refined. Resilient. Ready.

That’s what being a man means — not perfection, but persistence.
Not noise, but presence.

Be a man. Step out in style.

Russell. We imagined your comeback.

🎬 Concept Behind the Ad:

Russell — a men’s fashion brand that went silent on social media for four years. We wondered:
What if their return wasn’t just another “we’re back” post… but a story?

So we wrote “Be A Man” — a concept ad that celebrates the resilience, grit, and quiet elegance of men who’ve been through life’s storms and still show up in style.

It’s not just about fashion. It’s about becoming.

A tribute to the men who’ve fought, failed, and found themselves again — and a nod to the brands that remind them how to stand tall.

---

This is not a paid collaboration.
Just a story we felt needed to be told.

“The Queue” (Item7Go Concept)Everyone in Ibadan knows the line.The wait. The hype. The takeaway packs.But what about tho...
10/10/2025

“The Queue” (Item7Go Concept)

Everyone in Ibadan knows the line.
The wait. The hype. The takeaway packs.

But what about those who’ve never joined the queue —
and still crave the taste?

This concept imagines that story.
A reminder that sometimes, the best marketing isn’t about shouting louder…
It’s about showing people another way in.

Concept: “The Queue”
Brand featured:
By: TWAC Co. — The Writings on the Wall Creative Company

09/10/2025

Some ads don’t sell — they remind. 💭
Yatra.com’s “Before They Forget Their Roots” isn’t just clever; it’s cultural, emotional, and human.
A mother’s morning prayer becomes a reminder of what we lose in distance — and how humor can bring it back.

This is how storytelling sells without shouting.
It’s how a flight booking brand turns nostalgia into connection. ✈️

✨ Before They Forget Their Roots — A simple, emotional reminder that humor can carry heritage.In this heartwarming ad by...
09/10/2025

✨ Before They Forget Their Roots — A simple, emotional reminder that humor can carry heritage.

In this heartwarming ad by Yatra.com, everyday family moments blend with culture, faith, and laughter. It’s not just a commercial — it’s storytelling that travels across generations. 🪔✈️

We shared this piece in script format to help creatives see the cinematic structure behind a 30-second story — how dialogue and emotion work together to make an ad unforgettable.

🎞️ Because every good ad isn’t just selling a product… it’s selling a feeling.

—
Disclaimer:
This ad concept, “Before They Forget Their Roots,” is not created by TWAC Co. It belongs to Yatra.com.
We only shared it in script format for educational and creative inspiration purposes.

💡 TWAC Co. Script of the Day 💡This is a cinematic ad script created by TWAC Co., where we craft story-driven, subtle, an...
08/10/2025

💡 TWAC Co. Script of the Day 💡

This is a cinematic ad script created by TWAC Co., where we craft story-driven, subtle, and memorable concepts for brands.

The inspiration for today’s script, “The Meeting,” comes from Otedola’s book Making It Big, where he shared how first impressions — including the car you arrive in — can change the outcome of a big deal.

We took that lesson and turned it into a story-first ad concept for TWAC Car Rentals: a professional shows up for a meeting, and the right presence, poise, and vehicle quietly command respect — long before a word is spoken.

At TWAC Co., this is what we do: turn insights, lessons, and everyday stories into compelling ad scripts that grab attention and stick in memory.

Sometimes, the best ads don’t shout — they tell a story.This script for a nail salon shows how a simple moment — a woman...
07/10/2025

Sometimes, the best ads don’t shout — they tell a story.

This script for a nail salon shows how a simple moment — a woman placing her bag on the table, reaching for her phone — can become an ad that’s cinematic, emotional, and subtly persuasive.

It’s about the details that make a brand memorable: confidence, care, and style. By the end, the viewer realizes it’s her nails that captured attention — and that’s the beauty of subtle storytelling.

💅 Swipe through and see how a short story can turn into a compelling Script of the Day for your brand.

Some ads sell products.The great ones sell emotion.“The Mirror” — a 30-second script idea for beauty and skincare brands...
06/10/2025

Some ads sell products.
The great ones sell emotion.

“The Mirror” — a 30-second script idea for beauty and skincare brands.

Because sometimes, the best glow starts with how you see yourself.

— TWAC Co.
The Writings on the Wall Creative Company

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Bodija Estate

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