11/11/2020
13 Reasons Why You Need Email Marketing For Your Business Success ---------------
You might be asking: why the heck about email marketing? let me tell you something: If you haven't started using email marketing in your business, you are missing out big time.
There are more than enough reasons why you should consider email marketing as one of your major Digital marketing strategies, if you really want to succeed in business.
A good number of business owners have found success with the use of email marketing, such as Anik Singal, Neil Patel, Michael Senoff, Pat Ogidi, Lan Brodie, Chad White, amongst others. These experts can never be wrong when they emphasise on the use of this money spinning digital marketing strategy for your business success.
So you see, my coming up with this subject matter is deliberate, because email marketing has made a whole lot of difference in businesses that adopted it as a strategy. I have also tested it too and have seen good results.
I just want to highlight a few of the reasons why you should consider email marketing as an online marketing strategy………….
1. Wider Reach: Facebook, the largest social media network, has 3 billion daily users, while email has over 4.9 billion daily email users globally, and this estimate is expected to rise to 5.3 billion by 2023. Active email accounts surpassed 5.6 billion in 2019. ( Statista, 2019).
Considering the ongoing, it's more important than ever to ensure email marketing is one of the top digital marketing strategies in your tool box. A simple negligence of email marketing in your Digital marketing campaign could make you leave some huge revenue on the table.
2. Influences Purchase Decisions: In a survey conducted in the U.S this year, 2020, 59% of respondents said emails influenced their buying decisions.
For numerous reasons, your target audience might not come to your store (online or physical); ranging from distractions, forgetfulness, tight schedule, loss of interest or may not have heard of your business, among other reasons.
But when you market to these people via email, you draw their attention to your business, and you may want to make them patronize you by using some incentives.
In a nutshell, email marketing puts you in front of your target audience, on a regular basis.
3. Most preferred for Communication: In another survey, it was discovered that 73% of millennials prefer communications from businesses to come via email.
Over the years, customers and clients have built trust on email as a more effective means of communication.
As a business owner, using the means of communication preferred by your target audience gives you a whole lot of advantage, one of which is driving your marketing message effectively.
4. More effective than Social Media: Email marketing allows you to segment your target audience and send messages that resonate with them, while social media posts are generic. With email, you can address your audience by name and your message is personal.
5. Relationship Building: Email marketing is about the best digital marketing strategy in closing deals for some products and services that require long term follow up. Deals such as, real estate, furniture, auto, heavy, duty machines, Financial services, agro-allied, construction, educational services, consultancy, just name it.
In most cases, prospects buy such products and services after several interactions with a business or sales person.
Since the sale of such products and services takes some time to close, the use of email marketing, in this instance, results in relationship building with prospects and customers alike.
When the relationship is nurtured, over time, trust is built in the minds of prospects, hence triggers a buying decision.
6. Email Facilitates Repeat Business: Email marketing can also help you get continuous patronage in simple products and services like wears, household items, food, skin care products, baby products, health products, online courses and many more.
7. Social Media Ban: How about the troubles of being banned from your social media account, especially by Facebook? With email marketing, you don't experience that, hence, own your account 99.9% and run your show ( in a legit way), for the profits.
8. Email has a high ROI: According to Hubspot and other sources, email generates between $38 - $44 for every $1 spent, which is a mind-blowing 3,800 - 4,400% ROI, making it one of the most effective options available.
So much extra money can be made through email marketing, and the craziest part is that it doesn't cost you anything. You spend almost nothing in running your email campaigns, which makes it cost effective.
9. Email Cushions ad effects:Do you know your online advertising campaign is incomplete without email marketing? Find out from the gurus.
Email marketing will help you maximize your revenue for each person you get from running your online ads.
As you launch your online ads ( Google, Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, etc) ensure you develop an email marketing strategy as well, that will serve as a follow up mechanism.
This is because Email marketing takes your visitors through the sales funnel to becoming loyal customers. It connects you and your contacts in your sales funnel through updates on valuable information.
10. Email Marketing is Action Oriented: Email is transactional by nature, and can be used to direct traffic to your website and ultimately drive sales.
Whether you like it or not, there must be something you have to do about each email copy sent to you by a business. You are always asked to do one or two of the following: reply, forward, click-through, sign-up, or even straight buying.
When you adopt email marketing, the actions your prospects and customers take through your mails have every tendency of increasing your conversion rate.
11. Email Marketing is Measurable: With email marketing, you can track the performance of each mail sent out, such as number of people that opened your email, which links were clicked, bounce rate, how many people unsubscribed, etc.
There’s no guesswork in email marketing in that, you can easily make adjustments based on the picture you get, and improve on your effectiveness.
You can easily monitor and measure your email marketing campaign, any day, anytime.
12. Email marketing is Timeless: From experts, observations, experiences, and more, one can easily come to the conclusion that Email marketing is about the oldest form of Digital marketing, almost the best in our present day Digital marketing space, and will remain relevant in the future.
13. Increases revenue: If you must increase your revenue with very minimal cost, email marketing is the answer. It increases revenue substantially, and can bring great results of about 15-40% increase in revenue, within 45 days.
Anik Singal, for instance, has used email marketing in selling over $100m worth of products and services in his business, without talk to anyone.
Conclusion: Believe me, email marketing is a strategy that has always worked, when used rightly. Do well to include it in your Digital marketing strategy tool box, if you haven't done so.
Not just that: intensify your usage and see your revenue and profit skyrocket.
Email marketing is a vehicle for consistent revenue increase in a business, if done properly.
P.S: Are you still thinking about adopting email marketing as an online Marketing Strategy? Stop thinking or analysing and take action. Head over to any of the following email service providers: mailchimp.com, aweber.com, getresponse.com, constantcontact.com, etc and sign up.
After signing up, study their free tutorials on how to use their services – easy and simple. Better still, you can engage a professional to take care of your email marketing activities.
Please, feel free to let me know if you have any questions.
© Lolia T.
