blessingmgbachi_consult

blessingmgbachi_consult I help businesses have a stress-free experience in the digital space by helping them do less to make more οΏ½

πŸ“Œ How beneficial is STRATEGIC ADVERTISING?With strategic advertising, you enjoy ✨ Focused Audience Targeting: Adopting s...
10/08/2024

πŸ“Œ How beneficial is STRATEGIC ADVERTISING?

With strategic advertising, you enjoy

✨ Focused Audience Targeting: Adopting strategic advertising means defining who your ideal customer is and precisely targeting them rather targeting aimlessly. You also enjoy cost effective advertising because by narrowing your audience, you reduce wasted Ad spend on people who are less likely to convert.

✨Ad Relevance: With strategic advertising, your create ads tailored to speak directly to different categories of your target customers. This will help increase engagement and relevance because the targeted audience are more likely to respond the Ad that speaks to them and addresses their specific needs and interests.

✨ Well Improved Ad Performance: With strategic advertising, optimization is key. This involves continuously studying and analysing the Ad performance and making suitable adjustments based on collected data. This ensures you are not just running ads but actively working to optimise them for even better results.

✨ Better Ad Budget Allocation: With strategic advertising, you can better allocate your ad budget effectively. You focus on spending more on high performing ads and audience.

By embracing strategic advertising for your business or brand, you can maximise Ad spend, enhance your Ad performance and build a stronger connection with your target audience.

Our AD MANAGEMENT SERVICE is based on this STRATEGIC APPROACH TO ADVERTISING and we are steadily delivering outstanding results to our clients.

DM "Ad management" for more enquiries on this service or to subscribe to the service.

I am just super grateful to God for sooo many things.This 1st half of 2024 has been the best so far for my agency, clien...
01/07/2024

I am just super grateful to God for sooo many things.

This 1st half of 2024 has been the best so far for my agency, clients and myself.

And now, we look forward to a better 2nd half.

And HAPPY NEW MONTH!πŸ₯‚

This month, I already have a lot of celebrations and still believe more will happen this month.

July is my birthday month, my first son's birthday month and something coming soon (I'll let you know later).

I am not going to celebrate my birthday on the 3rd but will do that when that SOMETHING coming soon happens, then it will be a TRIPLE CELEBRATION.

But still wish my son and I a happy birthday πŸŽ‚

πŸ“Œ You don't want to miss this πŸ“Œ You don't want to miss our offer πŸ“ŒYou see as a business owner, your words hold power to ...
30/06/2024

πŸ“Œ You don't want to miss this πŸ“Œ You don't want to miss our offer πŸ“Œ

You see as a business owner, your words hold power to SELL or NOT SELL.

Carefully read this Ad copy above ☝️

In our previous post, we talked about the STRUGGLES your Ad copy or captions have to overcome before it can effectively get your products or offers to sell massively.

If you take a good look at this Ad copy, you will notice that it is divided into different steps. These steps represent the STRUGGLES your Ad copy or captions must overcome to get your products or offers to sell massively.

This is something you will learn so well when you get the AD COPY TO SOLD OUT COURSE.

Two ways you can get the AD COPY TO SOLD OUT COURSE πŸ‘‡

πŸ“Œ Take part in our AD TARGETING ONE TIME OFFER (see previous posts to know more about this offer)

πŸ“Œ Make a one time payment of NGN3,000 (discounted cost) to get access immediately. DM "Ad Copy To Sold Out Course".

πŸ“Œ WE'VE GOT A GOOD OFFER FOR YOU, ONE THAT WILL REALLY GIVE YOUR BUSINESS A GOOD BOOST THIS COMING 2ND HALF OF THE YEAR ...
28/06/2024

πŸ“Œ WE'VE GOT A GOOD OFFER FOR YOU, ONE THAT WILL REALLY GIVE YOUR BUSINESS A GOOD BOOST THIS COMING 2ND HALF OF THE YEAR πŸ“ŒπŸ“Œ

You don't want to miss this offer. This offer will be available to a few business owners who take action.

Check our next post for more information.

Core values give assurance to your customers.And when they are merely empty words, you tend to lose the connection and t...
21/08/2023

Core values give assurance to your customers.

And when they are merely empty words, you tend to lose the connection and trust which is not so easy to build.

Always remember in the market, you have to earn a customer's purchase and you should do all you can to win it over your competitors.

So living upto your core values is a necessity not a thing of choice.

When you focus on SELLING YOUR BRAND, it becomes so easy to sell your products no matter how many you roll out to the ma...
19/08/2023

When you focus on SELLING YOUR BRAND, it becomes so easy to sell your products no matter how many you roll out to the market.

Selling your brand means making your brand the focus and not your products.

And having a strong brand strategy helps you achieve this and ensures you are top of your customers' mind.

Remember, every purchase must be earned and being top of your customers' mind makes this very easy.

With how much the market has become so crowded, EARNING A CUSTOMER'S PURCHASE is becoming increasingly difficult.Still, ...
17/08/2023

With how much the market has become so crowded, EARNING A CUSTOMER'S PURCHASE is becoming increasingly difficult.

Still, some brands are really waxing strong and according to some people, they are grabbing majority of the customers.

They only have one secret which has given them an upper hand.

This secret is that they have a defined BRAND STRATEGY which has helped them continuously lead the market.

Your brand can do same too if you decide to operate your business with a defined strategy.

A business that continues to stay in the maintenance mode for long quietly goes extinct. This is never the desire of any...
16/08/2023

A business that continues to stay in the maintenance mode for long quietly goes extinct.

This is never the desire of any business founder. This is why it is crucial to go out of this mode.

Read the slides above to know how.

You don't know what the maintenance mode is? Then check the previous post.

Make sure to follow me and turn on post notifications because I talk about how to conquer the maintenance mode and drive your business to expansion and continuous existence.

If you're someone who has been in a maintenance mode of business for such a long time, and you really want to grow, you'...
15/08/2023

If you're someone who has been in a maintenance mode of business for such a long time, and you really want to grow, you're interested to know how you can grow and expand your business beyond just selling enough to maintain, to selling more than enough to expand and continue to exist beyond you,..

Then check my profile and follow me, because that's what I talk about.

For the past week I have been talking about your brand's positioning based on connection and value to attain sustainabil...
21/07/2023

For the past week I have been talking about your brand's positioning based on connection and value to attain sustainability.

This post focuses on how lack of proper communication can seriously affect a brand.

As a brand originator, you may have the best of brand story and core values but if you are unable to communicate this to your marketing team, in a while can result in a gap between the brand and it's customers.

This lack of proper communication can cause a misalignment in the brands marketing message, the content and in the interaction with customers.

What this does is it breaks the connection your brand has with it's customers and this becomes evident in loss of customers and revenue generation.

You don't expect your marketing team to know what you haven't communicated properly to them.

Your brand story or core value is why your brand is and is not expected to change even if other things do.

It's just like saying you are Anita today and Clarisse tomorrow and then Chloe then Vanessa.

This will only confuse people who know you as they will be struggle to know and understand you.

If I don't know you or I'm no longer attracted to you because you are not similar to my person, I will just leave you. It's as simple as that. And remember your customers connected to your story because it felt familiar to them.

This is why it's also important to employ people who can align to your core values for better communication. You cannot be saying A and your team is saying B.

In my last post, I talked about the difference between a PRICE-DRIVEN business and a CONNECTION/VALUE-DRIVEN business.So...
18/07/2023

In my last post, I talked about the difference between a PRICE-DRIVEN business and a CONNECTION/VALUE-DRIVEN business.

So in this post I am giving an a real life example of a CONNECTION/ VALUE-DRIVEN business (a business that focuses on the connection they establish with their customers and/or the value which their customers derive from using their products as their USP and how this ensures they are SUSTAINABLE).

You may know the .coat brand (if you don't, you can check them out).

There a lot of brands who produce and sell makeup products.

And there are lots of women out there who love to wear the natural look.

So .coat developed the Facecoatℒ️ products for women who want flawless face with minimal makeup (almost natural look) thereby satisfying this group of women.

This brand has developed it's brand story around this need and relays this story effectively thereby creating a CONNECTION with this group of women.

And their products with confirmation from so many women who have used their products do not leave that cakey feeling, drip or feel heavy like the regular foundation (THE VALUE their customers derive from using their products).

So I believe now you understand what a CONNECTION/ VALUE-DRIVEN business is and the need to turn yours to one.




Let's consider these two categories of businesses:πŸ”Έ PRICE-DRIVEN businessesπŸ”Έ CONNECTION/VALUE-DRIVEN businessesPrice-dri...
15/07/2023

Let's consider these two categories of businesses:

πŸ”Έ PRICE-DRIVEN businesses
πŸ”Έ CONNECTION/VALUE-DRIVEN businesses

Price-driven businesses focus on PRICE alone as their unique selling point (USP). They compete on price (meaning they strive to sell cheaper than the competition) thereby attracting price-driven purchases from their customers.

On the other hand, Connection/Value-driven businesses are built on connection established with their customers and the value their customers derive from their product.

Even if they sell the same product as the price-driven businesses do, they use the connection & value given as their USP making their product seem as though it's an entirely different product and because of this, they attract a connection/value purchase from their customers.

When customers go to a price-driven business, their intention is to get that product at a "cheap price" and if they don't they turn to the next price-driven business.

But when customers approach a connection/Value-driven business, they are compelled to see that same product in a different way. The price is no longer on their minds but their focus is on how to obtain the value this product offers. With this, they have succeeded in differentiating their own product hence creating a CATEGORY for themselves in the market.

Now answer this: which of these discussed businesses has the ability to be SUSTAINABLE?




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