27/10/2024
THIS IS THE REASON WHY THAT ADVERT IS FOLLOWING YOU EVERYWHERE.
Let me share a quick story with you,
Sometime ago, I said I want to buy a copywriting course.
I typed it on my wall telling my fb friends to recommend one for me.
Something started happening after then,
I started seeing ads about copywriting courses, alot of them any time I open my Facebook, Instagram, Youtube.
I now asked myself, how come it was when I said I needed a copywriting course that was when I started seeing different ads?
Were those ads not running before?
How does these people know my mind and started showing me copywriting course ad everywhere?
I finally got one and bought.
What I want to let you know is that the way I got targeted was from what I typed online.
That's the same way Facebook ads, Instagram Ads e.t.c are targeted towards you.
SOCIAL media store every keywords that you put on your wall, with that they know what interests you.
Advertisers put in the keywords as their target audience.
If you have posted same or similar keywords. Then the ads begin to appear on your wall.
Not only what you type, they have your details such as age, s*x, career, business you do, your location e.t.c
When advertisers use these keywords then their advert are targeted towards you.
There is another kind of advert called Retargeting Ad.
As the name implies this advert is to show and follow you for engaging with the first advert and this time it's to sell to you. So the advert keep following you everywhere till you buy.
Have you had this experience, that you want something and you started seeing it everywhere online?
Share your experience in the comment box
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