27/08/2021
BRANDING ERRORS TO AVOID
A business with low corporate outlook could not attract potential customers. It would rather kick them off.
Many startups make branding mistakes at early stage and this could have great negative side effects on the long run.
We are here to help you understand how you are killing your business despite your toil to grow it.
The following are few mistakes many brands make in their branding processes:
1.NO CLEAR CUT VALUE PROPOSITION.
A company's value proposition communicates the number one reason a product or service is best suited for a client. Many small and medium company copy and paste value proposition. This would not make your business stand out, it would rather ruin it as you would miss out not communicating the problem you solve.
For a value proposition to effectively turn a prospect into a paying customer, it should clearly identify who the customers are, what their main problems are, and how the company's products or services are the ideal solution to help them solve their problems.
2.LOGO
A logo is a symbol or other small design adopted by an organization to identify its products. A logo should be memorable, eye-catching symbol of your company’s brand.
Every logo must be simple, memorable, versatile and communicate right mood through colours. Many download logo online and add their brand names. This will not make your brand look distinct as many people would have done same.
In 2008 Pepsi had a redesign of his logo. An activity that cost it $1 million as he rebranded all his trucks and facilities.
So, try to avoid logo mistake at the inception.
3. LOCAL BRAND NAME
Many brand names use local language to craft the names of their brand. The world is now a global village; therefore, names that are international should be crafted.
Beside, get your company's name registered immediately you kickoff your business. Many business are left with the option of changing their brand names during registration process as it has already being taken.
For those thinking out their brand name, don't forget to research your picked brand name on search engine.
Contact Arisom multimedia at [email protected] for your branding design.