05/04/2022
๐๐จ๐ฐ ๐ ๐๐๐๐๐๐ ๐๐ฎ๐ญ ๐๐๐๐๐๐๐๐ ๐๐ฎ๐๐ฌ๐ญ๐ข๐จ๐ง ๐๐๐๐ ๐๐ ๐๐จ๐ฌ๐ ๐ ๐๐๐ฅ๐ ๐๐จ๐ซ๐ญ๐ก ๐๐๐๐ค?๐ฅบ๐ญ
And just when I thought she was going to ask for my account detailsโฆ
She asked me a shocking question that immediately threw me off my balance.
A question so simple yet I could not give her an honest reply.
And because of that, I lost a sale worth 100k.
And before I tell you what the shocking question wasโฆ
Tinuola, have you ever asked yourself this questionโฆ
Why should your prospects always buy your product and not from your competitors?
Like what exactly is so special in your product that even when you are out of stockโฆ
They don't mind waiting till you have restocked.
And the day this special thing is no longer in your product.
Little by little, your customers begin to leave you and patronise your competitors.
And the day such a thing starts to happenโฆ
Just be ready to pack your loads back to your village.
Because your business is at the point of death.
And you might be wonderingโฆ
What exactly am I trying to say here?
You see, it was not until my Lekki customer reached out to me to buy my Almond Green Tea Facial Serum.
That I knew that I had been doing business without knowing my product 100%.
And if you are also unable to answer the next question belowโฆ
Then, you MUST follow me closely so you don't make the silly mistake that cost me 100k.
Client: Tinuola, you see, I have used a lot of facial serums in the past and to be honest, they all worked.
But to my surprise, instead of clearing off my spots, it made my face lighter than the rest of my body.
And when I stopped using it, my face began to burn.
Now, how am I so sure that your Almond Green Tea Facial Serum is not just like the ones I've used.
Tinuola, tell me what exactly makes yours different from the rest?
[End]
And just like a toddler that is just learning to speakโฆ
I couldn't find my words.
At least enough to convince her about my Almond Green Tea Facial Serum.
And that was how I lost a sale worth of 100k
And you might be reading this, thinkingโฆ
"That shouldn't be such a difficult question to answer."
And that is true if you are like me now who knows her product in and out.
You see, in online business.
There are a lot of entrepreneurs selling the same thing as you are.
And it is so alike that 89% of the timeโฆ
It is the name of the product that is different.
So now, when prospects come to youโฆ
How can you convince them that yours is at least 5% different from others no matter the similarities?
And that's where you tackle what I have been trying to tell you since.
And you can do this by going deep in search of how your product came about.
And while you are doing thatโฆ
Along the way, you would find that special difference.
And this is calledโฆ
The Unique Mechanism Of The Solution.
And don't fret!
Your unique mechanism is as simple as how you went online to search for natural ingredients for a flat tummyโฆ
After throwing a lot of money buying pills that never worked.
Also, it could be how you stayed up every night trying to figure out how to monetize a skill you learnedโฆ
And how you then found an untapped platform.
In simple words, your unique mechanism of the solution is your process of how you went from "being confused" to "how you figured it out".
Like they say:
"Every product has a story behind it."
And in that story, there is a unique mechanism of the solution.
I dare you to find yours.
Use it whenever you are selling your product.
And see your customers trust you more to buy and refer you to others.
See you at the top!
Azeezah
