Jaam Advertising Agency, Ibadan (2026)

27/11/2023

In case of Car Theft, you could use your phone to stop your Car Engine without anyone turning it on except you by Installing a Car Tracker in your car?

You can even get a pictorial evidence of wherever your car is at the present moment only through your phone without stress?

Sound amazing right?

Swipe up now and talk to a professional on how to go about securing your car.

26/04/2022

CROSS SELL AND UPSELL

Cross selling is when you sell to your customers complementary products to the purchases they have made.

Upselling is selling a more expensive version of a product that a customer own or is buying.

A very good example of a cross sell is:

Let's say you sell Powerbanks, Chargers, phone accessories in general, someone comes around to purchase a powerbank from you.

You can cross-sell the person by introducing to him strong charger that could charge his powerbank faster than he can imagine.

Before he leaves, you can also show him different type of handsfree he could also use for his phone.

With this, if you could cross-sell him well, he could get the charger and the handsfree.

This way, you could retain the customer for long because he will always have it in his mind that any products concerning phone accessories he looks for in your store, he can always get it.

An example of upsell is a customer wanting to buy an earbud but you later suggested to him a noise cancellation earbud that comes with power bank for him.

If truly he needs it and he is capable of buying, he will be very quick to jump into taking your advice.

Steve Job said people don't know what they want untill you show it to them.

You showing your customer a more expensive version of your products would increase your sales as a business person.

You too figure it out yourself number of times you would want to buy something and end up buying another one at the same store.

Many of the examples of presell and upsell are common in our local market among our mothers.

Let me bring you one.

The moment you are sighted holding vegetables or Ewedu, another woman will be cross selling you by telling you not to forget Locust beans...may God bless our mother. Aameen

Or the moment you visit them in the market saying you want to buy Groundnut oil, you will hear...Akowe(in Yoruba Language), this one is local at so so price and this one is Imported at so so so price.

You will be upsell that you later end up buying the imported oil at an higher price than the local one.

What Business do you do, inculcate the habit of upselling and cross-selling to increase sales and customer reach.

20/04/2022

Normalise provoking your audience's want. This will portray you as an authority that understand them thereby leading then to buy from you

05/04/2022

Influencer marketing does not necessarily means hiring influencers all the way.

You can use close by influencer which your target audience will always listen to.
E.g Religion group leaders, Landlord Association Chairman and the likes

21/03/2022

Hello guys
Let's talk about scaling up a business
What does it mean to scale up a business?

Scaling up simply means making your business reach more people who are most likely to buy from it.

There used to be this popular talk people talked about...I don't know whether it's a theory tho...but it do work.

The theory is that if you want some particular people to do somethings for you let's say like 100, ten out of them is most likely to obey your order
The same thing also works with marketing too...if you show your products to like 100people, 10 are most likely to buy from you.

So back to our discussion, we have two types of scaling.

We have the vertical scaling and horizontal scaling.

Vertical scaling means increasing the amounts a customer spend with you.
Horizontal scaling means reaching more people.

So how do you acheive these?

Let's say you make a profit of like 5k on one particular products, you can persuade your customer to buy more of that products from you.

This way, if he's used to buying one before and he was now able to buy like up to 5, this will increase your profits
Horizontal scaling means reaching more people
How do you achieve this?

There are many ways to do this.
1. Mouth to mouth marketing
2. Social media marketing
Etc
Mouth to mouth is when customer talk about your business telling their friends, families etc
This method is good but it will not go far and give you desired results.

Social Media marketing is using social media like Facebook, Instagram, Twitter, TikTok etc.
The best way to make more people see your products is using social media
You asked how?

As at today, one of the social media has an active user of 2.9billion and that's Facebook
Social media gives you leverage for your business to reach more people in hours.
An example is using Facebook, Facebook gives you the ability to reach more people.

Example is this

An example is this, her business was able to reach 4k+ people in 2days.

So why am I telling you this?.

I am telling you this because I can help your business set up her presence online and reach more people that are likely to buy your products.

What do you stand to gain?
1. Your customer reach you directly without an intermidiary.
2. You have the opportunity to have a copy that can stir up emotions in your customers thereby stirring them up to buy.
You have got the opportunity to be able to reach the same Customer who have once view your products.
And many more features.

Reply with AM READY in the comments section to get started.

04/03/2022

Hello Guys

Let's talk about creating an offer to make your selling an easy one
Remember there are many reasons why people won't buy from you.

What do you sell?

But people are finding it difficult to buy or get it from you.

The reasons includes: Maybe they are not well acquainted with your brand therefore not trusting you enough as a business person and many other reasons.

But the thing is that as a Business Owner, people who are your customer, Can they really afford your price?

Taking note of this is very important and will have an impact in your sales
And another factor which might make people not to buy from you is that.

They don't have money

I repeat

THEY DON'T HAVE MONEY.

No matter how you try persuading them, they will end up not buying from you.

But if you have figured this two out

1. They have money to buy from you.
2. They trust you

Then what next are you going to do to entice them to buying from you?

Create a juicy offer which they will be glad they take action
So how do you do this?
Let's say you sell a Phone now.

You can add a gift for anyone that make an order from you.

How do you do that too?

You add a free gift that's pertaining to your products. E.g You can add Free delivery, free Bluetooth earpod etc and your customer will be glad they buy from you.

Let me give you a similar experience of this in one of our popular market in Ibadan.

I mean Gbagi Market.

Someone told me something about it though I haven't experience it personally but I have confirmed it from more than 3 people.

The experience is

The moment you enter their shop like this, though they do check how you dress before giving you access to the gift.

The moment you enter their shop, the first thing they offer you is a seat even before you start saying anything.
Before you say anything, they already opened a Chilled Bottled Malt for you.

They will persuade you to take it. During the course of you sipping the drink, you will be shown different type of cloth that you won't have choice than to later buy from them as a result of good the cloth will be advertise to you.

At the end of the day, they will add their #200 for malt and other in addition to your price which you won't even notice when you are being sold to.

What am I driving at by bringing this?

Create something your customer will be glad they have in addition to buying from you and you later remove it from the cost of your products later.

So do you got value?

You've got questions?

DM.

Thanks

05/02/2022

As a business owner, what does Testimonials means to you and how do you make use of it?

It can either be in a written form, audio form or video form.
Testimonials is showing how your products or services had helped your previous customers.

Sometimes,you get testimonials from your customer without having to ask them for it
And at times, you need to request them for it.

So how does Testimonials contribute to the progress of your business?
It build a trust about you for your customers.
I.e you can not come and meet me and say you sell so so and so products.
At first, I will not believe you until you provide an evidence of people such products have helped in the past.

If you have any questions concerning this, drop in the comments section

22/01/2022

How do you rate our page?

Kindly leave a review for us.

22/01/2022

Facebook Profile Video!😲

Which one is Profile Video?

I am only acquainted with Facebook Profile Picture...
Facebook Profile Video is not Facebook Profile Picture.
They are different,don't mix them up

Facebook Profile Video is some seconds video you can upload on your Facebook Profile to potray what you are and what you do.

Advantages of Facebook Profile Video.

1. It summarizes your brand/business in seconds for anyone visiting your profile.
2. It gives you a sense of authority among your competitors.

12/01/2022

Differences between Inbound Marketing and Outbound Marketing.

We have many differences between Inbound Marketing and Outbound Marketing

1. Inbound Marketing Contents are targeted at specific customers to solve their problem while outbound marketing are promoted to any customer's attention in order to sell for them.

2. Inbound Marketing Contents are interactive to the users as they can reply, like and share the contents unlike Outbound Marketing Contents which are not interactive and which customers can not give a reply to. E.g Radio jingles.

3. Inbound Marketing Contents are measurable through digital marketing softwares while Outbound Marketing are not measurable.
4. Inbound Marketing is cheap and return on ROI is high while Outbound Marketing is expensive and ROI is low.

5. Inbound Marketing does not work well targeting the Old Age and the General Public while Outbound Marketing works with targeting the old age and the General public.
Before I round up, you are a business owner who sees posting Pictures, Videos or Contents about your products onlineas not to easy for you as a result of your busy schedule?

Swipe up and let's have a discussion.
In summary

Inbound Marketing is marketing is advertising by posting valuable contents to solve customer's problem and bring sales while Outbound Marketing is advertising using the traditional methods of advertising like TVs, Radios etc.

In between the two, which do you think is best for your business?

Let's hear in the comments section

12/01/2022

Today we shall be discussing

Outbound Marketing.

Before we proceed, we treated Inbound Marketing last week and we made us understand it is posting valuable contents to help solve your customer problem thereby attracting sales to your business.
Today we will be discussing Outbound Marketing

So, What is Outbound Marketing?

Outbound marketing involves reaching out to customers to get them interested in your product.

Outbound marketing tries to reach customers through general media advertising.

Types of Outbound Marketing.

📌📌 TV/radio advertisements.

📌📌 Telemarketing/cold-calling

📌📌 Email marketing.
📌📌 Trade shows.

📌📌 Newspaper advertising.

📌📌 Press releases.

📌📌 Direct mail (brochures, postcards, catalogues).

📌📌 In a simple meaning, Outbound Marketing is simply using old ways of advertisement which includes using Newspaper, Radio, TV etc.

Ages Outbound Marketing works for.

The older the customer, the chance outbound marketing will work for them. The older age are comfortable with outbound marketing because they grow up together with it. They are so much comfortable with television, radio, newspaper ads and flyers and find it difficult to understand inbound Marketing which is web based technologies because they are not used to it.

Before we proceed, remember, Inbound Marketing is posting valuable contents to help solve your customer problem thereby attracting sales to your business.

Inbound Marketing is more of a technology based and it position a company well on the internet. So what are now the differences between Inbound Marketing and Outbound Marketing.

Check next post

12/01/2022

What is Instagram Reels?

Instagram Reels allows you to create a short videos that are discoverable across Instagram.

Importance of Instagram Reels

1. It offers set of editing tools that allow you create engaging videos

2. It allows videos span to 60 secs (1 min).

3. It can include multiple video clips,filters, captions etc.

4. It doesn't disappears after 24 hours unlike Instagram Stories

5. It allows Users to be able to share their Reels to Stories, Explore Feed, and the Reels tab on a user’s profile.

6. It gives ability of sharing your videos to people who are not your followers.

How to create Reels

When creating a Reel, you can either choose to film video clips directly on the spot or upload a pre-edited video or picture from your camera roll.

You can use the draw and text tools and choose from a selection of Instagram stickers to make the videos look amazing

Where to Access Instagram Reels

You can access and create Reels in three different ways: the Instagram home screen, the Reels tab, or the Instagram Stories camera.

When your reels are engaging, you have the ability to share to wider community thereby gaining more followers.

How can you utilize it for your Business

1. You are a Food Vendor Online, you can just film a video of 30 secs or more showing orders you just delivered for your customers and add effects to make it an engaging videos.

2. Through the use of Photos, you can pile up your Testimonials from your customers and turn it into a stunning Instagram Reels

3. An online Coach can use it to create an overview of his course for his audience to understand little about it before purchasing.

Try it and give us Feedbacks

Jaam Advertising Agency

27/11/2023

26/04/2022

20/04/2022

05/04/2022

21/03/2022

04/03/2022

05/02/2022

22/01/2022

22/01/2022

12/01/2022

12/01/2022

12/01/2022

Address

Telephone

Website

Alerts

Contact The Business

Shortcuts

Share

Category