digitalpal.com.ng

18/09/2024

❌ Stop trying to make everyone buy from you.
The sooner you start focusing on the real People your products are made for, the easier speaking to their needs will become and the faster your marketing effort will pay off.
You sell hairs? Of course, every lady loves a good hair but can they all afford the type of hairs YOU SELL? Now this is on pricing aspect, how about possible motivations or believes a person might hold dear?
No matter how attractive short skirts may look, not every lady likes to be seen in a short skirt, how about status, purpose of a product to it's users? You should know what these means to your business yeah?

You wish to attract your ideal prospects and sell faster? Show up to impress those who matter to your business, be where they are, speak the language they understand and can relate with or to and watch your business level up in sales.

I am Unekwuojo Omaiye, let me help you attract your ideal customers through effective marketing and advertising.

Follow .com.ng now!

04/09/2024

The most significant difference between a regular Instagram post and an Instagram ad is that:
Your Instagram ad gets to reach a lot more people (faster) than your regular Instagram post, depending on your budget.
Sometimes, if your regular post does not perform well, most of your followers may never get to see them

As a matter of fact, since Instagram is in business, you just have to run that advert eventually.

03/09/2024

Knowing your target audience or ideal customer is an important task that will yield positive results for your brand, in terms of growth, sales, etc. when done well.

Here are the reasons identifying your target audience is important:

1. Helps you to tailor your product/service to ease your audience’s pain points
Knowing your specific target audience helps you tailor your product/services to meet their specific needs.

For example, if you sell female dresses for working professionals, and you intend to expand your reach to pregnant working professionals. Then you should bear in mind that comfort is important to pregnant ladies. This knowledge will help you tailor your product to meet that key need.

2. Helps you create the right marketing strategy
Clearly identifying your target audience will also help you create the right marketing strategy that will appeal to and attract them. Different things appeal to different individuals and target groups. So, if you don’t know who your audience is, how then will you know what will appeal to them?

Also, identifying your target audience helps you know the channels to focus your marketing efforts on; the social media platforms to use, whether to make use of email marketing, write blog posts, etc.

3. Helps you craft your messaging appropriately
Having a clear understanding of your target audience helps you craft your messaging appropriately. The way you communicate with a small business owner who sells stuff will be different from the way you will sell to the CEO of a conglomerate.

This is because they have differing ways of seeing things. Also, one person makes more weightier business decisions than the other person.

4. Yields targeted leads
Having a clear understanding of your target audience also helps you generate better leads who want your product and can afford to pay for it. While some people may want your product, they may not be able to afford it, showing that they are not your ideal customer.

However, when you have a clear understanding of your target audience, you will be able to target them well, which will help you generate good leads that have a high chance of being converted into paying customers

03/09/2024

Just like drugs, running ads has side effects like; increased brand awareness (visibility), excessive sales, happiness and even business growth on the long run which you don't want.
Yeah, I mean why should you even desire any of those results?
Take my candid advice; do not... I repeat, DO NOT RUN ADS if you know you are not ready to experience significant growth in your business.
Thank you! 😀

02/09/2024

Are your Instagram/Facebook ads not reaching the right people? It's not just about putting your business out there; it's about making sure it lands in front of the right eyes. 🌍✨

Whether you're a local business looking to connect with customers in your area or a brand wanting to attract people with specific interests, targeting is key. With Facebook's advanced targeting options, you can pinpoint your audience by location, interests, behaviors, and more.

In this post, I broke down six ways you can fine-tune your ads to reach the people who matter most to your business. Swipe through to learn how to make your ad budget work harder for you!

Let me know in the comments—have you tried any of these strategies before? Or maybe you’ve got a tip that’s worked wonders for your business? Let’s chat!👇🏽

02/09/2024

May your business push and break boundaries in this new month in Jesus Name.
Amen 🙌

12/08/2024

01/08/2024

Welcome to August fam🤗😊

10/08/2023

Seeing that Nigerian's prefer to buy from brands who have large follower base, it is usually tempting to want to buy followers too just to make your page visitors trust you but you see, buying followers on Instagram will do your business more harm than good.

Apart from the fact that you put your account at risk of getting disabled, those newly bought followers may not be your target audience. Later in the future when you'd need to run adverts targeting people who look like your followers, your ad would be shown to the same type of people who don't need what you sell. Imagine wasting your time, money and energy on something that wouldn't yield results....

Gaining followers through organic and paid ads is more effective than buying followers as you'd more likely attract people who actually have interest in your business...
Did you find this helpful?

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06/07/2023

Dear business owner, everything in life has its process, sales is not exempted.
You've been thought how to acquire customers and sell and you've been doing that but what happens after that sale?
Do you lay the customer off and go look for a new ones or there are other measures you have in place to make that customers to keep coming back?

Here's what you don't know, it is cheaper to retain a customer who bought from you before than it is to acquire a new one who doesn't know about you. So the next time you go about interacting with your customers, make sure you relate in a way that they'd want to stay FOREVER 😊

12/04/2023

🔥 READ THIS TO THE END IF YOU MARKET YOUR PRODUCTS ONLINE🔥

Dear business owner,
Never be afraid to include your product price in your posts. This helps to filter real buyers from 🤐 you know😆 Alot of customers, go away when they do not see your price, tagged in caption or on the product picture because they fear, you may over price your products after you suspect they may be rich or may be capable of paying a particular amount (That's just one valid reason). This is based on my discovery from IG.
So do not wait until customers ask you 'how much' before you let them know what your price is. Although some may still ask o even if the price is right in their face😂😂😂
I don't know what to call those ones but DO THE NEEDFUL

YOUR PRODUCT IS NOT EXPENSIVE, it is you who do not know the worth, or let me put it this way, maybe it is truly not worth it😁 I meant that in a good light🤗
Let me give you just two reasons people or those seeing your contents are probably not buying, we'll talk about others in another post;

1. They may not fit in as an ideal customer. There are many angles to this: demographical, behavioural, and psychographical information must or should be balanced in this regard.
My ebook on "customer avatar template' will help you ascertain who your ideal customer is and how you can find them on social media... It is priced at ONLY 7000 naira, you should get it.

2. If your target audience or ideal customers follow you or are the ones seeing your posts but are still not giving you their money, it means you are not giving them any reason to BUY. Are you trust worthy? What are the chances their money will be safe with you? If they pay, will they get what they paid for? Will that product do what you claim it will do?
THINK ABOUT IT!

Instead of hiding your price tags, show them you are trustworthy, show them the key to that solution they desire is in your hands.
Emphasis on *SHOW THEM*
Note I didn't say "tell them". Those of you putting 'no scam zone' ❌ in your bio descriptions and captions, you are chasing your customers away. Okay!

Be strategic about every thing you put out there...you are being judged. Let me stop here.
😊😊🥰
How did your Easter celebration go? 😊
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