31/03/2026
Didn't know 78% of customers never bought again. Cohort analysis revealed it. Built retention strategy.
Subscription box company focused only on new customer acquisition, didn't track retention by cohort.
Analysis revealed 78% churn after first purchase, massive revenue leak. We built cohort reports in Shopify, identified at-risk customers, implemented win-back campaigns. Repeat purchase rate increased from 22% to 41% over 4 months.
DM 'COHORT' for our analysis template.