28/07/2025
Creating the logo for Bevy Luxearena wasn’t just about combining letters — it was about building a visual identity that matches the elegance and style of the brand.
Bevy Luxearena operates in the beauty industry, focusing on makeup and Gele (traditional headwrap) styling. We wanted something that felt soft, feminine, stylish, and culturally rooted.
So, we started by bringing together the letters B and L — the initials of the brand. But instead of using regular fonts or simple designs, we shaped the letter B in a way that subtly represents a woman’s face or profile wrapped in a Gele. The letter L was carefully merged into this form, making the two letters flow naturally into each other. This merging tells the story of unity, style, and transformation — all of which are key elements in beauty and makeup.
The final design was elegant, modern, and minimal — just like a well-tied Gele: neat, confident, and beautiful.
Think of a logo like a person’s face. When you meet someone for the first time, their face is what you remember. The same way, a logo is the face of your business.
A business without a proper logo is like a person entering a meeting with a covered face — it becomes harder for others to recognize or remember them.
Here’s why a logo is necessary:
Identity, Recognition, Professionalism, Trust. and Consistency.
There are several types of logos. Here’s a simple breakdown and comparison to help you understand:
Wordmark Logos
These logos use only the brand name in a unique font.
Think of this as someone introducing themselves with their full name written in stylish handwriting.
Example: Google, Coca-Cola
Lettermark Logos
These are made from initials or abbreviations.
Imagine calling someone by their nickname or initials (like T.J. or M.K.).
Example: CNN, IBM etc.