ID Africa

08/07/2026

In one week we celebrate the golden age of strategic Public Relations!

Who’s ready?

02/07/2026

TWO WEEKS TO WORLD PR DAY AND THE CELEBRATION HAS ALREADY STARTED

Before July 16 even arrives, PR professionals across the world have already gathered to celebrate strategic communications excellence.

That's what five years of World PR Day has built, a profession so energised by its own moment that it doesn't wait for the official day to begin.

Now it's your turn. Two weeks to go. Whether you're hosting an event, posting on social, or simply celebrating the work you do every day, July 16 belongs to all of us.

01/07/2026

We asked Nigerian creatives the questions that matter most about their work and turned the answers into data.

Download The State of Nigeria's Creative Economy report at Nec.ng.

30/06/2026

The Nigerian Entertainment Conference (NECLive), in partnership with Frontyard Group, today announced the release of The State of Nigeria's Creative Economy 2026.

This comprehensive, data-led diagnostic report transforms the national conversation surrounding Nigeria's creative economy from mere celebration to hard evidence, mapping the exact structural barriers currently inhibiting the sector's explosive potential.

Capturing the lived working experiences of 377 creative professionals across eight sectors, the report draws on an extensive survey gathered in the weeks following NECLive 2025. It spans the full arc of the creative working life, analysing everything from daily operational obstacles to international export barriers.

A central, unambiguous revelation of the 2026 report is that a shortage of talent does not hold back Nigeria's creative sector. Rather, the ecosystem and machinery surrounding that talent are fundamentally restricting its growth.

Survey participants identified critical roadblocks limiting their ability to scale. These include Basic Infrastructure Deficits, Administrative Burden, Friction in Payment Rails, and Deficient Financing & Training, among others.

"We have never lacked influence. What we have lacked is evidence about the machinery beneath that influence and the honest conversation that evidence makes possible. A sector that can name its own constraints is a sector ready to be built. The talent has already done its part. It is time for the systems to catch up, says Tomiwo Ojo, Head of Content at ID Africa.

This report moves the conversation from dialogue to a set of clear, actionable recommendations for the government, investors, and the private sector, marking another significant milestone in NECLive's long history of shaping Africa's entertainment landscape.

The State of Nigeria's Creative Economy 2026 is now available for download to the public, policymakers, and industry stakeholders.

To access the full report, please visit the official NECLive website at nec.ng

25/06/2026

3 WEEKS TO WORLD PR DAY 2026

Since 2021, July 16 has been the day PR professionals worldwide put a spotlight on work that too often happens behind the scenes. This year's theme, "The Golden Age of Strategic PR", isn't just a slogan. It's proof: we're in boardrooms, we're leading through crises, we're delivering value no algorithm can replicate.

20,000+ professionals. 66 countries. 5 years strong. And counting.

How will you celebrate July 16? Host an event, join the conversation online, or simply share why PR matters. Every voice adds to the movement.

Get involved: wprd.app

15/06/2026

In 30 days, we will celebrate a profession at its most relevant and influential. 🎉

How are you participating this year?

05/06/2026

Nigerian singer, songwriter and cultural icon Adekunle Gold on Thursday hosted an exclusive dinner at Vici, Victoria Island, Lagos, to officially celebrate his partnership with The Macallan, the world renowned single-malt Scotch whisky, as its Brand Ambassador in Nigeria.

The event, which was strictly by invitation and limited to fifty guests, brought together some of Nigeria's most recognisable faces from the creative and entertainment industry including Simi Kosoko, Bovi, Shodey, Ladipoe, Femi Dapson, Dotun Kayode, Teniola Aladese, Ugo Mozie, Kaylah Oniwo, Enioluwa Adeoluwa and Tomike Adeoye among others, for an intimate celebration of a partnership rooted in shared values of craftsmanship, excellence and intentional creativity.

Guests arrived to a live four-piece string quartet setting the ambiance for the evening alongside a bespoke The Macallan welcome cocktail. The evening was formally opened by The Macallan's Brand Ambassador and Educator Daniel Atteh, before Hammed Adebiyi, Senior Brand Manager, West & Central Africa - Edrington Portfolio, addressed guests with remarks framing the brand's commitment to craftsmanship and the intent of the evening.

Speaking at the event, Hammed Adebiyi said: "At The Macallan we are committed to excellence, crafted with patience and time. That is why the partnership with Adekunle Gold feels so natural. He is someone who is intentional about his craft, and that has been evident across more than a decade of work, from Gold to what has now become a trademark name. Tonight we are proud to officially announce Adekunle Gold as our Brand Ambassador."

A bespoke three-course gourmet dinner was served alongside a guided whisky tasting, drawing deliberate parallels between the maturation of a fine single malt and the creative evolution of a timeless artist.

Adekunle Gold later joined a fireside chat where he reflected on his journey as a creative, speaking candidly about the years of dedication, the road less travelled and the defining moments that shaped him into the artist he is today. He then raised a toast to formally launch the partnership to his inner circle, bringing the evening to a memorable close.

Speaking on the partnership, Adekunle Gold said: "Tonight is about gratitude. It has been a long time coming. I took the stairs, I did the work, and it is incredible to see that the time and hard work have chosen to become forever.

That is what I am grateful for about this partnership with The Macallan, the craftsmanship, the time it takes to build something incredible that lasts a lifetime. I am grateful that a company like The Macallan understands my journey, sees my excellence and everything I represent. To every creative out there, just keep going. Take the road less travelled, do the work and be about excellence. That is the road to everything else."

Each guest departed with a curated AG x The Macallan gift bag as a final expression of an evening as considered and intentional as the artist at its centre.

19/05/2026

BHM Named One of Africa’s 11 Best Agencies by PRovoke Media for the Fourth Time, a Record Unmatched by Any Nigerian PR Firm

The Lagos-founded company's latest recognition brings its total acknowledgements by PRovoke Media to 26, spanning SABRE Awards, certificates of excellence, nominations and best agency designations across the last five years.

19/05/2026

15/05/2026

MARK YOUR CALENDARS: 60 DAYS TO WORLD PR DAY 2026

July 16, 2026 is coming fast, and this year’s theme says it all: “The Golden Age of Strategic PR.”

Because while others claim PR is dying, we’re out here:
• Advising C-suites through their biggest decisions
• Leading crisis response when it matters most
• Building trust in a world that desperately needs it
• Delivering strategic value that AI could never touch

Join 20,000+ PR professionals worldwide on July 16:
• Attend a global event by joining one of the celebrations in 35+ cities
• Write an article focused on this year’s theme
• Amplify the conversation on social media
• Partner or volunteer with WPRD
• Host your own event

We’re proving to the world what strategic PR really means, and we want YOU part of the movement.

Everything you need to participate: wprd.app