ID Africa

05/06/2026

Nigerian singer, songwriter and cultural icon Adekunle Gold on Thursday hosted an exclusive dinner at Vici, Victoria Island, Lagos, to officially celebrate his partnership with The Macallan, the world renowned single-malt Scotch whisky, as its Brand Ambassador in Nigeria.

The event, which was strictly by invitation and limited to fifty guests, brought together some of Nigeria's most recognisable faces from the creative and entertainment industry including Simi Kosoko, Bovi, Shodey, Ladipoe, Femi Dapson, Dotun Kayode, Teniola Aladese, Ugo Mozie, Kaylah Oniwo, Enioluwa Adeoluwa and Tomike Adeoye among others, for an intimate celebration of a partnership rooted in shared values of craftsmanship, excellence and intentional creativity.

Guests arrived to a live four-piece string quartet setting the ambiance for the evening alongside a bespoke The Macallan welcome cocktail. The evening was formally opened by The Macallan's Brand Ambassador and Educator Daniel Atteh, before Hammed Adebiyi, Senior Brand Manager, West & Central Africa - Edrington Portfolio, addressed guests with remarks framing the brand's commitment to craftsmanship and the intent of the evening.

Speaking at the event, Hammed Adebiyi said: "At The Macallan we are committed to excellence, crafted with patience and time. That is why the partnership with Adekunle Gold feels so natural. He is someone who is intentional about his craft, and that has been evident across more than a decade of work, from Gold to what has now become a trademark name. Tonight we are proud to officially announce Adekunle Gold as our Brand Ambassador."

A bespoke three-course gourmet dinner was served alongside a guided whisky tasting, drawing deliberate parallels between the maturation of a fine single malt and the creative evolution of a timeless artist.

Adekunle Gold later joined a fireside chat where he reflected on his journey as a creative, speaking candidly about the years of dedication, the road less travelled and the defining moments that shaped him into the artist he is today. He then raised a toast to formally launch the partnership to his inner circle, bringing the evening to a memorable close.

Speaking on the partnership, Adekunle Gold said: "Tonight is about gratitude. It has been a long time coming. I took the stairs, I did the work, and it is incredible to see that the time and hard work have chosen to become forever.

That is what I am grateful for about this partnership with The Macallan, the craftsmanship, the time it takes to build something incredible that lasts a lifetime. I am grateful that a company like The Macallan understands my journey, sees my excellence and everything I represent. To every creative out there, just keep going. Take the road less travelled, do the work and be about excellence. That is the road to everything else."

Each guest departed with a curated AG x The Macallan gift bag as a final expression of an evening as considered and intentional as the artist at its centre.

19/05/2026

BHM Named One of Africa’s 11 Best Agencies by PRovoke Media for the Fourth Time, a Record Unmatched by Any Nigerian PR Firm

The Lagos-founded company's latest recognition brings its total acknowledgements by PRovoke Media to 26, spanning SABRE Awards, certificates of excellence, nominations and best agency designations across the last five years.

19/05/2026

15/05/2026

MARK YOUR CALENDARS: 60 DAYS TO WORLD PR DAY 2026

July 16, 2026 is coming fast, and this year’s theme says it all: “The Golden Age of Strategic PR.”

Because while others claim PR is dying, we’re out here:
• Advising C-suites through their biggest decisions
• Leading crisis response when it matters most
• Building trust in a world that desperately needs it
• Delivering strategic value that AI could never touch

Join 20,000+ PR professionals worldwide on July 16:
• Attend a global event by joining one of the celebrations in 35+ cities
• Write an article focused on this year’s theme
• Amplify the conversation on social media
• Partner or volunteer with WPRD
• Host your own event

We’re proving to the world what strategic PR really means, and we want YOU part of the movement.

Everything you need to participate: wprd.app

11/05/2026

The most enduring stories are rarely created overnight. They are shaped by time, intention and an uncompromising commitment to excellence.

The Macallan officially welcomes Adekunle Gold as Brand Ambassador in Nigeria, bringing together a shared commitment to craft, culture, excellence and the beauty of creating with intention.

Here’s to a partnership built to endure.

Crafted without compromise. Please savour The Macallan responsibly.

16/04/2026

In three months, we will celebrate a profession at its most relevant and influential. 🎉

11/04/2026

A century of mastery does not happen by chance, It happens through an obsession with the exceptional, in every cask chosen, every detail considered, every standard refused to be lowered.

The Macallan has always understood this. What is coming next simply confirms it. Stay tuned.

02/04/2026

https://www.facebook.com/share/1GPH4rLHG6/?mibextid=wwXIfr

It’s a new month and we’re counting down to !

Here’s how you can participate in the festivities this year.

And if you already have your plans, tell us what they are here - https://docs.google.com/forms/d/e/1FAIpQLSffkafF34zVnEWWJ7V7y8v2d5C_I_6RQ_VMSAL82gBpQcCNew/viewform?pli=1

10/11/2025

Africa Takes the Lead in Ethical AI

BHM has just released Africa's first comprehensive AI Ethics Framework for the media and communications sector.

The OMOLUABI-AWARE Model bridges African philosophical traditions like Omoluabi and Ubuntu, with international AI standards, creating something genuinely innovative for our context.

BHM’s research findings are eye-opening:
- 73% of African media and comms professionals can't confidently spot cultural bias in AI content
- 66% struggle to detect AI-generated misinformation
- 90% of organisations lack AI regulation readiness

This framework gives us the tools to change these worrying statistics while positioning Africa as a global standard-bearer for ethical AI.

Get the white paper: bhmng.com/aiethicswhitepaper

31/07/2025

With the Love Islandverse drowning in drama and BBNaija Season 10 dishing out premium tears and chaos, reality TV lovers are booked, busy, and emotionally invested.

Catch up on all the madness, plus even more binge-worthy reality shows, only on Showmax this week.

This lineup? Certified fire.