Ruby Digital Agency

28/06/2023

What makes an ecommerce website great?

1. Trust: When someone visits your ecommerce store or website for the first time, they may not know anything about your brand, the quality of your products, or your commitment to making customers happy. They need to know that they will receive their products as advertised. These are the 3 indicators of building trust:

a. contact information
b. return policy
c. Technical certification

2. Good Visual appeal: Visual appeal is essential to help customers of your online business envision your products and click Buy. Perception is everything when selling your products online. People form their first impression of your ecommerce store in mere milliseconds. With your Shopify store, making that impression count rests largely on high-quality images.

3. Responsive design for mobile and web: When choosing an ecommerce website design based on mobile optimization, it’s best to personally test the ease of use to see if you’re happy with the transactional flow. If you’re not, there’s a good chance your customers won’t be either. Elements like cart drawers and easy-to-follow mobile navigation are crucial when finalizing your choice.

4. Easy navigation: Your website navigation should help customers find your products quickly and easily. Good navigation also helps improve SEO on your site so you get found in search results. Good navigation improves the online shopping experience and helps merchants increase their sales and profits. Navigation can also influence the theme you choose. For example, if you have a large catalog of products, a theme with a bigger menu might be best for you.

17/05/2023

When it comes to web design, even the smallest detail can have a huge impact on your conversion rates. Whether you’re making the final touches to your online store, or you’ve already launched; adding a favicon is one of those small details you don’t want to miss!

What are the benefits of adding favicon?

Adding a favicon to your online store can help strengthen your brand and add a polished look to your website.
Remember logos are important! They can increase your brand awareness and allow your audience to easily remember your brand name. In addition, they have the potential to ingrain your logo and brand in your customers' memory.

A favicon is a great way to inform your potential customers that they have landed on your company page. It can also assist with making your customers feel more secure about their purchases.

When creating a favicon, the ideal size is either 16x16 pixels or 32x32 pixels. If your image is too large, then Shopify will automatically reduce the image to 32x32 pixels when you upload it to your online store.

Keep in mind that these images are displayed quite small, so it’s good to make sure that the image you use is readable.

Stay tuned for how to add favicon to your store!!!

09/05/2023

10 Marketing Mistakes You Must Avoid

1. Avoid Self-Promotion

2. Hold Secrets Close to the Vest

3. Overly Paywalling Content

4. Ignoring SEO

5. Don’t Think You Need a Blog

6. Never Slashing Prices

7. Overlooking Exceptional Customer Service

8. Forgetting Mobile Users

9. Never Using Discounts or Promotions

10. Targeting Everyone

03/05/2023

Do you agree that AI tools affect digital marketing?

22/04/2023

Hello, do you want to get your website to the first page of google?

Then, let me show you how to do it.

Many thinks that when you want to hide contents from someone you need to keep it at the second page but that doesn't work anymore has many people do not scroll past the first page of google. Then, the more reason why you need to get your website to the first page of google.

So, how do you rank your website to the first page?

1. Use long-tailed keywords

2. Pay to reach the top of the AdWords search network

3. Write more blog posts than your competition

4. Get reviewed and featured in round-upsIn

In conclusion, showing up on the first page of the google is nearly impossible if you are just starting, it is harsh but very true. But you still need organic traffic to thrive and keep your business growing. If you can follow through the listed points and keep updating your keywords and backlinks at least every month, you will definitely achieve the result of getting your website to the first page.

Thanks

Ruby Digital

13/04/2023

12/04/2023

Checkout our portfolio website

Let's get you the results you desired

05/04/2023

Creating a convertible sales funnel involves a strategic approach to guide potential customers through the buying process and turn them into paying customers. Here are some steps you can follow to create a convertible sales funnel:

1. Define your target audience

2. Create a landing page

3. Offer a lead magnet

4. Develop an email marketing campaign

5. Create a sales page

6. Implement upsell and cross-sell strategies

7. Measure and optimize

By following these steps, you can create a convertible sales funnel that effectively guides potential customers through the buying process and maximizes your sales revenue.

05/04/2023

Creating a convertible sales funnel involves a strategic approach to guide potential customers through the buying process and turn them into paying customers. Here are some steps you can follow to create a convertible sales funnel:

1. Define your target audience

2. Create a landing page

3. Offer a lead magnet

4. Develop an email marketing campaign

5. Create a sales page

6. Implement upsell and cross-sell strategies

7. Measure and optimize

By following these steps, you can create a convertible sales funnel that effectively guides potential customers through the buying process and maximizes your sales revenue.

02/04/2023

Contact us for your convertible website design and marketing.

08/03/2023

Keep your customers in the loop with email marketing!!