24/08/2024
THE INVISIBLE FORCE DRIVING READERS AWAY FROM YOUR BOOK!!
Have you ever wondered why some books sell so quickly, even in a single day, while others hardly sell within a year? I discovered the ultimate truth about how things work, and it's not conventional.
The majority of authors dedicate passion to the words and fail to consider what can act as the key to success or an obstacle on the way. That is not about which font to choose or toward which genre of writing the novel should tend. It is something much more tangible and simultaneously less given its due credit by people who share their lives in these spaces.
I’m not going to talk about the quality of your book because, as far as I know, they are both of high quality, but I will talk about the cover of the book. But it is so much more than just nice art on the wall; it is the voice of the organization that’s selling, the voice of the brand, and the story of the brand all at the same time. A good cover can help attract people's attention, inform the reader about what your book is in two minutes, and engage him/her emotionally.
THE KICKER: your cover now has to do more. It has to be distinguishable from the rest of the icons on the screen, to be seen, and to tempt a mouse-click with just a cursory look.
Bernard C. Middleton’s marketing guide is specifically designed to help you realize the full potential of your book. Shall we discuss how to use your cover to drive sales? Let me explain how to turn the ‘lookers’ into 'readers’ and establish the graphic identity of a newspaper.
What do you consider to be the most difficult task in ensuring your book has a unique appeal? It’s time to discuss more ways to improve your book and share your opinion on the matter with other people.
P.S. Check out the next post where you will learn how those, once ignored, covers became the essentials to increase book sales!
