Abdullahi Loke

Abdullahi Loke My name is Loke Abdullahi, I talk about marketing and help small business to be profitable

15/05/2026

Part 10 | User experience is one of the most important factor in customer acquisition and retention.

14/05/2026

Part 9 | Understanding what is the core attribute of your business will help you to identify what product or services is essential and must always be available in your offers.

Watch, learn and unlearn

14/05/2026

What is Equity in business?

When you take money from investors, you often give up Equity (ownership). Learn what equity really means and how to protect your share of the company.

Question of the Day: Would you sell 10% of your business for 10 Million Naira?

13/05/2026

Part 8 | Tailor all your services/products to your customer's need.

Also make sure you position yourself so you can easily be found by your prospects

12/05/2026

Part 7 | Marketing is a business process.

Understanding that marketing and business works together will provide insight on why you need to keep to your marketing promises.

Watch this video and learn

12/05/2026

How do you raise funds for your new business?

On today's episode of the 60 Second MBA, I spoke about Bootstrapping.

Watch to learn

11/05/2026

Part 6 | Business and Marketing are interdependent and cannot be separated.

If you have any business and you're not marketing it properly, it might not have a leg to stand.

Watch and listen to get the full gist, also do well to follow for the next part

10/05/2026

Part 5 | Inconsistent pricing cost you to lose more customers, make sure your price is solid as rock.

10/05/2026

POV: When the client asks for a Marketer with "at least 500 years" of experience. 📈⏳

Say no more. From trading gold in the Mali Empire to running 70s Lagos billboards, the hustle has always been in the DNA. 🌍💼
Strategy changes, but the art of the deal is timeless.

Who else has been "pivoting" since the 1400s? 😂👇

10/05/2026

All your eggs. One basket. Bad idea. 🥚🚫

In today’s episode of the 60 Second MBA, we’re breaking down Diversification.

It’s not just a buzzword; it’s your business’s insurance policy against market volatility.

If your revenue depends on one product, one client, or one platform, you aren’t growing, you’re gambling.

Here’s how to spread the risk without losing your focus.

Watch until the end for the "Diversification Trap" you need to avoid.

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