Abdullahi Loke

Abdullahi Loke My name is Loke Abdullahi, I talk about marketing and help small business to be profitable

30/07/2026
28/07/2026

Price Anchoring ≠ Deceptive Selling. 🚨
There’s a thin line between using pricing psychology to communicate value and using deception to manipulate customers into buying.
Price framing gives customers context. Deceptive selling creates a false impression of value, urgency, or scarcity just to push a sale.
As business owners, we need to understand the difference.
Psychology can help you sell better, but it should never become an excuse to deceive.
Would you agree that some “pricing strategies” have crossed the line into deceptive selling? 👇🏽
Follow me for more practical lessons on business, sales, marketing & pricing psychology.
MarketingStrategy Entrepreneurship SalesTips BusinessEthics

Lately, I've had a strange realization: even though I am quite young, I often feel very, very old.For a while now, my da...
28/07/2026

Lately, I've had a strange realization: even though I am quite young, I often feel very, very old.

For a while now, my daily reality has meant sitting in rooms with people well above my age, seasoned business leaders and experienced partners.

These are the minds I constantly learn from, collaborate with, and build alongside as we figure out how things are run. Because of this fast-paced environment, I spent the last three or four months looking for something that would make me connect with youth again.

I was searching for that spark to make me feel young, because my circle has primarily consisted of older mentors and peers I look up to.

Then came the Lagos Business School, Pan-Atlantic University, Young Talent Program (YTP), an incredible avenue designed for young persons looking for clarity in their best career paths.

It felt like stepping into a space that brought me right back to my roots, and getting admitted into the program was easily one of the best highlights of this month.

The experience completely reshaped my thinking and gave me the space to repurpose my purpose.

At some point, I admit I felt a bit lost in the noise, but this journey brought everything back into sharp focus.

The depth of the program unfolded right from the start, as Prof. Uchenna Uzo walked us through the genesis and the visionary story that brought the YTP into life.

That foundation set the tone for everything that followed, especially when Dr. Japhet Imhanzenobe, PhD, ACA shared a lesson that completely cleared things up for me.

He noted that a true career must be built on the 3Ps: Passion, Proficiency, and Pay.

It was a powerful reminder that even if you have a deep passion for something and you are exceptionally proficient at it, if it doesn't pay, it's not a career.

That session was so insightful that it was the only the session I had no question to ask.

Beyond the classroom lessons, constantly being immersed in LBS gave me the rare room to network with brilliant young minds and impact-makers who share deep core values.

I left the program deeply inspired, refocused, and ready for what's next.

27/07/2026

If there’s anything I inherited from my dad, Mr. Yinusa Mahmud Loke, it’s his command of the stage. I may not be able to command the English language the way he does, but when it comes to the stage, leave that to me.

10/07/2026

Why starting business very early is essential

09/07/2026

Why are we always using military terms in marketing?

I had fun creating this 😁

15/06/2026

The Grand Finale! How do you cash out?

Exit Strategy is your plan to eventually sell the business or go public.

Every smart founder begins with the end in mind.

Question of the Day: Do you want to run your business forever, or sell it one day?

14/06/2026

Should you talk to a "Rich Uncle" or a "Shark"?

We compare Angel Investors and Venture Capitalists (VCs) so you know who to approach for funding.

Question of the Day: Who would you prefer as a partner: An Angel or a Corporate Firm?

06/06/2026

You said you are profitable, now prove it.

Due Diligence is the investigation investors do before giving you money. Learn how to prepare so you pass the test.

Question of the Day: Are your financial records organized enough for an audit?

05/06/2026

You have 5 minutes to sell your dream to an investor. You need a Pitch Deck.

I explain what this presentation is and the key slides you must include.

Question of the Day: Do you have a Pitch Deck for your business?

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