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Facebook ads work best if you use its detailed targeting feature very correctly and if don't you can waste your money. H...
23/04/2021

Facebook ads work best if you use its detailed targeting feature very correctly and if don't you can waste your money.

Here are some suggestion on what to consider for targeting.

1. use names of big brands in the your niche.

2. Use the range which is perfect for your product.

3. To get some attention you should have something free to offer, if you don't know what you could give then observe what your competitors are giving and think different than them.

4. Also you can schedule the ad running as per your time zone so that you can save some there too.

5. Use agood ad copy with decent creatives and headlines which encourage people to click on the ad.

9. If you use Instagram for your business then try to create content, stories, reeels, and run story ads.

that's how you make your ads more effective.

If you need help on Facebook/Instagram Ads, You can reach out to us, we are willing to offer our little help.

TARGETING CAN MAKE OR BREAK YOUR CAMPAIGN. 🎯It doesn’t matter how amazing your Facebook ads are.If the right people are ...
08/04/2021

TARGETING CAN MAKE OR BREAK YOUR CAMPAIGN. 🎯

It doesn’t matter how amazing your Facebook ads are.

If the right people are not seeing them, they will not convert.

So for second let's think about it.

If a women fashion company ran an ad for their their new product targeting fans of only men, do you think it would convert?

Probably not.

Even if the ad was well designed, optimized for color psychology, and contained world-class copy, there would be zero sales if the right people did not see it.

Proper targeting will not only make your ads more successful, but it will also lower your overall cost of running them.

This improves your ROI and boosts your bottom line.πŸš€

How do you target the right people?

1️⃣ Start with a combination of basic demographics (location, age, and gender)

2️⃣ Target your audience’s interests. Simply go into your ad settings and find the β€œInterests” section and type any possible interest into the search box and it will populate suggestions for you.

3️⃣ Find people already looking to buy your product. Facebook can identify your ideal customers who are already in the looking-to-buy stage and instantly target your ad to them.

Within Facebook Ads, there is a section called Behaviors which allows you to target engaged shoppers, Facebook Payments users (last 30 days), and Facebook Payments users (last 90 days).

4️⃣ Focus on where your audience works if your product or service appeal to people in a particular industry or occupation.

In the demographics section, you can narrow down your audience by work categories.

5️⃣ Target people with children if you’re selling kids’ products or services specifically for parents.

There are a ton of combinations you can choose from to perfectly define your target market.
Facebook Ads are very effective when done right. As long as you understand your ideal target market.

Go skyrocket your campaign to with the right targeting.πŸ‘Œ

Need help with your Facebook Ads?

Send us a message now

Running a successful Facebook Ads you need to work in accordance with Facebook algorithms.Being able to pinpoint your ta...
07/04/2021

Running a successful Facebook Ads you need to work in accordance with Facebook algorithms.

Being able to pinpoint your target audience is one of the gems of Facebook Ads.

Working on your targeting skills is one of the best skill need to skyrocket your Facebook Ads to the next level.

Need a push on your Facebook Ads campaign or need someone to handle your business marketing online.

feel free to shoot us a DM.

Christ has risen.Happy Easter to you all.Do have a lovely celebration.
04/04/2021

Christ has risen.

Happy Easter to you all.

Do have a lovely celebration.

Another new month for you too position yourself into line of of winning.Take charge of your surrounding and begin to sca...
02/04/2021

Another new month for you too position yourself into line of of winning.

Take charge of your surrounding and begin to scale up.

HAPPY NEW MONTH.

30/03/2021

let me walk you through a few reasons why you should consider testing out Facebook Ads for your business today.

Let's dive in right away.

1. 𝒀𝒐𝒖𝒓 π’‘π’π’•π’†π’π’•π’Šπ’‚π’ π’„π’–π’”π’•π’π’Žπ’†π’“π’” 𝒂𝒏𝒅 π’„π’π’Šπ’†π’π’•π’” 𝒂𝒓𝒆 𝒂𝒍𝒍 𝒐𝒏 π‘­π’‚π’„π’†π’ƒπ’π’π’Œ.

Well, maybe not all. But some, if not most of them, will be on Facebook.

Not everyone likes Facebook, but everyone who’s ever heard of this thing
called the Internet will have heard of Facebook.

Whether you’re looking to
target people in your location or another continent, it’s very easy to do so
on Facebook.

2. π‘―π’šπ’‘π’†π’“-π’•π’‚π’“π’ˆπ’†π’•π’Šπ’π’ˆ π’Šπ’” 𝒂 π‘­π’‚π’„π’†π’ƒπ’π’π’Œ 𝑨𝒅𝒔 π’”π’‘π’†π’„π’Šπ’‚π’π’•π’š.

When people sign up for a Facebook account, they give Facebook a wealth of
information about their self.

So as an advertiser you can then target people based on the
information you provide.

Other advertising platforms don’t come anywhere
near Facebook ads’ targeting options.

For instance, you can target people based on their location, their hobbies,
their favorite sports teams, their language, their education, their life status,
their work, their finances, their travel preferences, and so much more.

Isn't that just so amazing πŸ˜‡.

3. 𝒀𝒐𝒖 𝒄𝒂𝒏 π’Žπ’†π’‚π’”π’–π’“π’† π’šπ’π’–π’“ π‘­π’‚π’„π’†π’ƒπ’π’π’Œ 𝒂𝒅𝒔 𝒓𝒆𝒔𝒖𝒍𝒕𝒔.

You’re not going to be playing the guessing game with Facebook ads.

The platform is very transparent, and you can see how many impressions,
clicks, and conversions your ads are receiving in real-time.

To be able to measure your results, you do need to add the Facebook pixel to your website.

This snippet of code is all you need to track important activities on your
website – who’s buying, who’s signed up to your list, who’s visited and
bounced off your site without doing anything, etc.

4. 𝒀𝒐𝒖 𝒄𝒂𝒏 π’’π’–π’Šπ’„π’Œπ’π’š π’ˆπ’†π’• π’šπ’π’–π’“ 𝒃𝒓𝒂𝒏𝒅 π’Šπ’ 𝒇𝒓𝒐𝒏𝒕 𝒐𝒇 π’Žπ’‚π’π’š 𝒑𝒆𝒐𝒑𝒍𝒆.

It’s possible to get your ad in front of all 2 billion+ Facebook users.

You just need to have very deep pockets.

Of course, not everyone will be interested in your brand, and when you do so this may lead to high costs.

In Facebook ads, the goal is to get in front of the right audience, not just any audience.

With the right audience, people will be more receptive to what you’re
offering.

They’ll engage more with your ad, and this will lead to lower
Facebook ad costs.

5.π‘­π’‚π’„π’†π’ƒπ’π’π’Œ 𝒂𝒅𝒔 π’Šπ’” π’Žπ’π’“π’† π’†π’‡π’‡π’†π’„π’•π’Šπ’—π’† 𝒕𝒉𝒂𝒏 π’π’“π’ˆπ’‚π’π’Šπ’„ π‘­π’‚π’„π’†π’ƒπ’π’π’Œ π’Žπ’‚π’“π’Œπ’†π’•π’Šπ’π’ˆ.

Back in the days, you could simply put up a new page, and pay a
few pennies to have people like your page.

When you publish a new post on
your page, a huge percentage of people who follow your page sees your update
in their news feeds.

Fast forward to Today, it’s a different story.

With so many friends and so many pages and groups Facebook users join,
the news feed has become so crowded, and organic reach has dropped
drastically.

If you want to reach your target audience, it’s best to just pay
Facebook instead of needlessly twiddling your thumbs waiting for your page followers to organically to see your new posts.

So in. nutshell, what I can say from my years of experience as a Facebook Ads specialist is that it is still, and would still continue be the best way to quickly reach people faster and even much better.

So my last words, try investing in Facebook ads for you business today and compare the growth to that of organic marketing.

If you need help setting up a high converting Facebook Ads feel free to shoot me a message.

©️ Christian Omeje
Digital Entrepreneur
Founder, Uptick Digital Hub

Stay Fresh 🌿.

It's yet another week to reflect on your marketing strategy.Is your strategy positioned only to selling? Then you might ...
14/03/2021

It's yet another week to reflect on your marketing strategy.

Is your strategy positioned only to selling? Then you might need to review it.

Positioning your business along the helping angle would make you engage with your target audience better while still selling.

Just that the get to feel comfortable while doing so because you have offered the a help.

Just like learn to stop selling but rather to start helping and watch your business take a positive turn.

How To Become The Go-To Person In Your Industry On Social MediaMost of us will find that when we think of a particular n...
20/01/2021

How To Become The Go-To Person In Your Industry On Social Media

Most of us will find that when we think of a particular niche, industry or topic, a specific name will come to mind. Perhaps 'Akin Alabi' is who you go to when you're interested in scaling up your small business. Or maybe 'Toyin Omotoso' is your go-to guy for Affiliate marketing.

Either way, these are the names that transcend their own small group of followers to the point where they become internet celebrities. These are the most trusted authorities on the net and when we have a question relating to their niche, we will often look to them to answer or at least to provide their opinion.

You'll know that someone has reached this point for you when you start prefixing Google searches with their name or their site name.

The question is: how do you reach that point? How can you become the go-to person in your own industry? It's a massive challenge but of course someone has to succeed, so it may as well be you!

Consistent Quality

The single most important thing to do is to make sure that you are providing consistent quality information. This means you should be sharing the kinds of insightful tips and advice that people don't get anywhere else.

If you can promote your content through social media and you make sure that you are offering something that your visitors can't get anywhere else each time they find you, then you'll find that they start actively seeking out your opinion.

Obviously, this still takes time for people to find you though, so you need to make sure you don't just do it once but you keep doing it over and over again.

Be Approachable

Also important is to seem like a real human being. Don't be afraid to show some personality while you want to remain professional, being down to earth can actually help you to show integrity. Think about it: would you rather get up-to-date information from an eBook or from an expert who you also happen to know and who can explain it well and answer questions? Be a real person and you'll build trust.

Align Yourself

Finally, make sure you align yourself with other trusted authorities in your field. This can mean getting them to vouch for you.

This should be one of your top business goal as marketer.You should putting in every effort to achieve this goal. ...
15/01/2021

This should be one of your top business goal as marketer.

You should putting in every effort to achieve this goal.

Marketing is largely about building and maintaining trust. It's one thing to be able to reach out to a huge audience but...
12/01/2021

Marketing is largely about building and maintaining trust. It's one thing to be able to reach out to a huge audience but that doesn't mean anything if said audience is simply going to ignore everything you post. This is why it's so incredibly important that you ensure you are doing everything you can to build the trust of your followers and to establish yourself as an authority.

So how do you go about doing that?

How Building Trust Works

The first thing to understand when it comes to building trust and authority through social media or any other means, is that it takes time. This is not going to be something that happens overnight or with a single post but rather something that you need to develop and build on.

At first when people read your posts, they are likely to pretty much ignore them. If you manage to get them to stop take it in though and if you manage to teach them something then it might sink in. Still though, they are unlikely to become paying customers at this point.

The second time they notice a quality post of yours though, you might find that it registers with them and sparks a memory but only if your branding is good. In other words, they might remember that they enjoyed the post you shared last time and therefore they might decide to pay attention to you in future.

Over time they will then go from 'taking note' of what you say, to 'actively seeking you out'. It's only once you reach this latter point that you will then have their trust and attention and it's only then that you can start effectively making sales.
The trick here then is consistency and quality. It's tough going to continually be posting relevant, informative and accurate information Ð but that's what it takes to really become a thought leader in your industry or niche.

Helping Things Along the Way

There are a few things you can do to speed up the process though. For one, if you can get a mention from someone that your audience already trusts this can go a long way by sharing some of that trust.

Likewise, it's also important to engage with your audience, to respond to their questions and to make sure you appear approachable and responsive.

The dream of every business is to keep winning and with our current era it can’t be overstressed about the importance of...
07/01/2021

The dream of every business is to keep winning and with our current era it can’t be overstressed about the importance of leveraging social media into your business.

So, If you want to improve your social media marketing, you’ll want to implement all or some of the best tips used by successful brands.

#1 Add Hashtags That are Related

Make your posts instantly recognizable to your followers/fans use a hashtag ties to your product or brand. Use the same hashtag consistently. You can create a dozen or so hashtags that you use. Assign each to a specific type of post.

#2 Build Communities That are Branded

According to a Facebook announcement in 2015 users are going to see fewer posts on their newsfeeds that are promotional. They recommend that instead brands take the time to build communities on their websites where they can offer followers bonuses that aren’t available elsewhere.

#3 Create a Regular YouTube Posting

Video is a key component in every social media strategy and you should add a new video to your YouTube channel on a regular basis. Top brands will add around 8 new videos every 14 days that are on average just over 3 minutes long.

#4 For Your Events Create a Facebook Cover

Did you know you have prime real estate on Facebook? If you answered no, you aren’t alone. Many don’t see their cover photo for the important role it plays. You can leave your cover photo the same all the time to create consistency and brand recognition or you can change it on a regular basis to promote events, sales, season changes, etc.

#5 Fulfill the Requests of Your Followers
Today’s customers depend on social media for product support. It’s important that you check your notifications often so you can provide a timely response to any questions or comments. Quickly replying will have a very positive effect on your business.

#6 Regularly Evaluate How You Approach Your Social Media
What works for one business might not work for another.

Happy birthday to the co-founder and CEO of in person of Christian Omeje () May all your heart desires be accomplished ...
05/01/2021

Happy birthday to the co-founder and CEO of in person of Christian Omeje ()

May all your heart desires be accomplished according to God's will.

Wishing you long life and prosperity..

#2021

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