30/03/2021
let me walk you through a few reasons why you should consider testing out Facebook Ads for your business today.
Let's dive in right away.
1. 𝒀𝒐𝒖𝒓 𝒑𝒐𝒕𝒆𝒏𝒕𝒊𝒂𝒍 𝒄𝒖𝒔𝒕𝒐𝒎𝒆𝒓𝒔 𝒂𝒏𝒅 𝒄𝒍𝒊𝒆𝒏𝒕𝒔 𝒂𝒓𝒆 𝒂𝒍𝒍 𝒐𝒏 𝑭𝒂𝒄𝒆𝒃𝒐𝒐𝒌.
Well, maybe not all. But some, if not most of them, will be on Facebook.
Not everyone likes Facebook, but everyone who’s ever heard of this thing
called the Internet will have heard of Facebook.
Whether you’re looking to
target people in your location or another continent, it’s very easy to do so
on Facebook.
2. 𝑯𝒚𝒑𝒆𝒓-𝒕𝒂𝒓𝒈𝒆𝒕𝒊𝒏𝒈 𝒊𝒔 𝒂 𝑭𝒂𝒄𝒆𝒃𝒐𝒐𝒌 𝑨𝒅𝒔 𝒔𝒑𝒆𝒄𝒊𝒂𝒍𝒕𝒚.
When people sign up for a Facebook account, they give Facebook a wealth of
information about their self.
So as an advertiser you can then target people based on the
information you provide.
Other advertising platforms don’t come anywhere
near Facebook ads’ targeting options.
For instance, you can target people based on their location, their hobbies,
their favorite sports teams, their language, their education, their life status,
their work, their finances, their travel preferences, and so much more.
Isn't that just so amazing 😇.
3. 𝒀𝒐𝒖 𝒄𝒂𝒏 𝒎𝒆𝒂𝒔𝒖𝒓𝒆 𝒚𝒐𝒖𝒓 𝑭𝒂𝒄𝒆𝒃𝒐𝒐𝒌 𝒂𝒅𝒔 𝒓𝒆𝒔𝒖𝒍𝒕𝒔.
You’re not going to be playing the guessing game with Facebook ads.
The platform is very transparent, and you can see how many impressions,
clicks, and conversions your ads are receiving in real-time.
To be able to measure your results, you do need to add the Facebook pixel to your website.
This snippet of code is all you need to track important activities on your
website – who’s buying, who’s signed up to your list, who’s visited and
bounced off your site without doing anything, etc.
4. 𝒀𝒐𝒖 𝒄𝒂𝒏 𝒒𝒖𝒊𝒄𝒌𝒍𝒚 𝒈𝒆𝒕 𝒚𝒐𝒖𝒓 𝒃𝒓𝒂𝒏𝒅 𝒊𝒏 𝒇𝒓𝒐𝒏𝒕 𝒐𝒇 𝒎𝒂𝒏𝒚 𝒑𝒆𝒐𝒑𝒍𝒆.
It’s possible to get your ad in front of all 2 billion+ Facebook users.
You just need to have very deep pockets.
Of course, not everyone will be interested in your brand, and when you do so this may lead to high costs.
In Facebook ads, the goal is to get in front of the right audience, not just any audience.
With the right audience, people will be more receptive to what you’re
offering.
They’ll engage more with your ad, and this will lead to lower
Facebook ad costs.
5.𝑭𝒂𝒄𝒆𝒃𝒐𝒐𝒌 𝒂𝒅𝒔 𝒊𝒔 𝒎𝒐𝒓𝒆 𝒆𝒇𝒇𝒆𝒄𝒕𝒊𝒗𝒆 𝒕𝒉𝒂𝒏 𝒐𝒓𝒈𝒂𝒏𝒊𝒄 𝑭𝒂𝒄𝒆𝒃𝒐𝒐𝒌 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈.
Back in the days, you could simply put up a new page, and pay a
few pennies to have people like your page.
When you publish a new post on
your page, a huge percentage of people who follow your page sees your update
in their news feeds.
Fast forward to Today, it’s a different story.
With so many friends and so many pages and groups Facebook users join,
the news feed has become so crowded, and organic reach has dropped
drastically.
If you want to reach your target audience, it’s best to just pay
Facebook instead of needlessly twiddling your thumbs waiting for your page followers to organically to see your new posts.
So in. nutshell, what I can say from my years of experience as a Facebook Ads specialist is that it is still, and would still continue be the best way to quickly reach people faster and even much better.
So my last words, try investing in Facebook ads for you business today and compare the growth to that of organic marketing.
If you need help setting up a high converting Facebook Ads feel free to shoot me a message.
©️ Christian Omeje
Digital Entrepreneur
Founder, Uptick Digital Hub
Stay Fresh 🌿.
