09/01/2024
Free Advice For You Dear Entrepreneur. You're Welcome. (II)
For example, if Jones sells wristwatches, he will need to enlighten his customers (retrospective, present, and prospective) on why they should order one, and not just ask them to pay and have a piece shipped to them within the next few days.
He will do so by enlightening them that having a wristwatch strapped to their wrist is beyond the purpose of checking time. It complements your dressing, makes you feel good, complements your dressing, and gives you that sense of feeling accomplished. It reduces the lightness of your hand and scant feeling along your wrist.
Other times, he might have to enlighten them on what kind of wristwatch to wear, when to wear, and where to wear it.
Some years ago, I was introduced to a friend DDarpi Deborah Sarkiwho deals strictly with male corporate wears and accessories, and from her posts, I learned that chain wrist watches aren't meant to be worn with a suit. I never knew that. I also learned from her that pocket squares aren’t supposedly worn without a neck or bow tie.
If I need pairs of suits, shoes, or male accessories or know someone who needs them, who do you think I would reach out to or refer them to?
So, beyond asking people to come and buy what you're offering, let them know what value they stand to benefit from using your product or subscribing to your service.
And sometimes, freely give them tips on its usage/ how to get the very best from what you are asking them to buy from you or subscribe for.
Don't be "salesy" (all you care about is making sales), rather be value driven. Talk about the value, not the product. And like I said earlier, every product and every service was designed, created, and invented to solve a problem, meet a need, provide value, and give satisfaction.
I earlier on said you don't brandish your offer before those who don't have the means to afford and that's relatively true.
It is relative because an individual's financial status is ever-changing, either from good to better, or bad to worse, so affordability isn't a constant phenomenon, it is relative.
Someone unable to afford a particular perfume collection today might be able to do so and much more tomorrow, and someone who can order a pair of sneakers today might not be in the position to do the same tomorrow.
As much as we hope for a better tomorrow, we don't sideline those who seem not to be able to make it into that tomorrow we are visualizing. So, keep talking about what you're doing and hope for the best, but know how to channel the resources allocated for marketing and advertising.
While at it, endeavor to be deliberate about reaching those who can comfortably afford your products and services, and are willing to pay for it. That's visibility.
Your ability to convince them by magnifying the solution, value, and satisfaction available to them will surely count for something.
Visibility is beyond posting a picture and having 10, 000 views, 9000 likes, 200 comments, and 20 shares.
If these don't translate to sales and business deals, then obviously you were visible but to the wrong folks.
Visibility is when people who can afford your offer, and are willing to part ways with their money, get to see what you're offering.
Whether or not they place an order is largely dependent on how convinced they are, and in business, conviction is the work of the entrepreneur.
Assuming you are a prospective client, would you buy from yourself?
Ask yourself if your “naked” posts are convincing enough to make someone part ways with their money and place an order for what you are offering.
When you know those, who have the wits and might be willing to order or opt for your offering, you reach to those by understanding where they are, how to find them, and getting there yourself. You don’t wait.
Today, markets are not necessarily physical locations; anywhere demand and supply intersect, and an exchange or a transaction is carried out can be called a market. Do I need to say that again?
Today, markets are not necessarily physical locations; anywhere demand and supply intersect, and an exchange or a transaction is carried out can be called a market.
Social media is a market and daily, billions in various currencies are transacted in several thousands of deals all over the world.
(Perhaps I should write on various social media platforms, the people you're likely to meet on each platform, and the types of content that thrive better on each platform. This would be much later anyway).
In summary, know that it takes more than a good product to sell.
People buy with their eyes before they slide into your DM.
They buy because they see a picture and more importantly, read and understand that they stand to benefit immensely from placing an order for your product or subscribing to your service.
You will need to project and magnify value if you must make those sales, generate revenue, and make a profit.
Advice For You Dear Entrepreneur. You're Welcome. (II)
For example, if Jones sells wristwatches, he will need to enlighten his customers (retrospective, present, and prospective) on why they should order one, and not just ask them to pay and have a piece shipped to them within the next few days.
He will do so by enlightening them that having a wristwatch strapped to their wrist is beyond the purpose of checking time. It complements your dressing, makes you feel good, complements your dressing, and gives you that sense of feeling accomplished. It reduces the lightness of your hand and scant feeling along your wrist.
Other times, he might have to enlighten them on what kind of wristwatch to wear, when to wear, and where to wear it.
Some years ago, I was introduced to a friend DDarpi Deborah Sarkiwho deals strictly with male corporate wears and accessories, and from her posts, I learned that chain wrist watches aren't meant to be worn with a suit. I never knew that. I also learned from her that pocket squares aren’t supposedly worn without a neck or bow tie.
If I need pairs of suits, shoes, or male accessories or know someone who needs them, who do you think I would reach out to or refer them to?
So, beyond asking people to come and buy what you're offering, let them know what value they stand to benefit from using your product or subscribing to your service.
And sometimes, freely give them tips on its usage/ how to get the very best from what you are asking them to buy from you or subscribe for.
Don't be "salesy" (all you care about is making sales), rather be value driven. Talk about the value, not the product. And like I said earlier, every product and every service was designed, created, and invented to solve a problem, meet a need, provide value, and give satisfaction.
I earlier on said you don't brandish your offer before those who don't have the means to afford and that's relatively true.
It is relative because an individual's financial status is ever-changing, either from good to better, or bad to worse, so affordability isn't a constant phenomenon, it is relative.
Someone unable to afford a particular perfume collection today might be able to do so and much more tomorrow, and someone who can order a pair of sneakers today might not be in the position to do the same tomorrow.
As much as we hope for a better tomorrow, we don't sideline those who seem not to be able to make it into that tomorrow we are visualizing. So, keep talking about what you're doing and hope for the best, but know how to channel the resources allocated for marketing and advertising.
While at it, endeavor to be deliberate about reaching those who can comfortably afford your products and services, and are willing to pay for it. That's visibility.
Your ability to convince them by magnifying the solution, value, and satisfaction available to them will surely count for something.
Visibility is beyond posting a picture and having 10, 000 views, 9000 likes, 200 comments, and 20 shares.
If these don't translate to sales and business deals, then obviously you were visible but to the wrong folks.
Visibility is when people who can afford your offer, and are willing to part ways with their money, get to see what you're offering.
Whether or not they place an order is largely dependent on how convinced they are, and in business, conviction is the work of the entrepreneur.
Assuming you are a prospective client, would you buy from yourself?
Ask yourself if your “naked” posts are convincing enough to make someone part ways with their money and place an order for what you are offering.
When you know those, who have the wits and might be willing to order or opt for your offering, you reach to those by understanding where they are, how to find them, and getting there yourself. You don’t wait.
Today, markets are not necessarily physical locations; anywhere demand and supply intersect, and an exchange or a transaction is carried out can be called a market. Do I need to say that again?
Today, markets are not necessarily physical locations; anywhere demand and supply intersect, and an exchange or a transaction is carried out can be called a market.
Social media is a market and daily, billions in various currencies are transacted in several thousands of deals all over the world.
(Perhaps I should write on various social media platforms, the people you're likely to meet on each platform, and the types of content that thrive better on each platform. This would be much later anyway).
In summary, know that it takes more than a good product to sell.
People buy with their eyes before they slide into your DM.
They buy because they see a picture and more importantly, read and understand that they stand to benefit immensely from placing an order for your product or subscribing to your service.
You will need to project and magnify value if you must make those sales, generate revenue, and make a profit.
