The company is concerned with the conduct of research and development programmes for clients in providing reliable and hard statistics. The Company works more in the Northern part of the country through its field network of 200 work-force /contacts spread in the three geographical zones in the nineteen states. Baseline also works with a number of associates in the Southern part of the country and
in Niger Republic. Today marketing has become increasingly more complex hence profitable
marketing requires that no far - reaching decisions about products are made without some concrete data available to support such decisions. In particular no one should spend huge sums of money for the production of goods or provision of services without first conducting research to determine the current /future level of acceptability of the products.
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