22/12/2025
We’ve been itching to finally share this project with you. And apparently, our timing is perfect because the just featured it before we even hit post.
Just confirming what we knew deep down when we wrapped it: we absolutely cooked on this one.
All flexing aside, introducing . This project became an instant studio favourite.
Our client, , approached us with a brief that was clear but incredibly challenging: How do you visualize "powerful" and "approachability"?
was founded on the belief that the current agricultural systems often fail to reflect the discipline and patience of the farmers themselves. Batula didn't just want a logo to sell produce; they wanted to build a visible system of order, fairness, and trust back into the supply chain.
How we executed the vision: We knew the ex*****on had to show restraint.
The resulting brand takes shape from this belief. We designed an icon that reflects growth rooted in stability, it feels grounded and upright. The colour palette was drawn directly from the land, using calm greens and natural tones. Nothing forced.
exists to honor farmers through action, not slogans. We believe this identity is a strong foundation for that mission, and we're pretty hyped the design world agrees.
Check out the project on world brand design society website: https://worldbranddesign.com/byfarmers-brand-identity-by-tmn-studios-centers-trust-and-farmer-led-systems/