12/05/2026
You know you’ve done something right when a client keeps coming back for another round or maybe they just enjoy our brutal honesty.
Maryam Bello Barkindo is practically studio family at this point. We’ve been engaged together on multiple projects, so when she brought Tout Moi back to our desks, we skipped the polite introductions. She already knew the drill, and she trusts the process implicitly: we don’t do fluffy decorations, and we don't sugarcoat the feedback.
Tout Moi (derived from the French Toi et Moi translating to “you and me”) is a powerhouse operating at the intersection of modern luxury and sustainable interior design in West Africa. Maryam and her team aren’t just placing nice chairs in corners; they are building EDGE-certified green estates, personal sanctuaries, and culturally rooted custom furniture.
Because the brand name literally translates to a relationship between you and your space, slapping a generic, off-the-shelf monogram on it was never going to fly. The identity required a symbol that functioned as an absolute stamp of personal ownership.
To achieve this, we integrated the letters ‘T’ and ‘M’ into a continuous, highly structured signature. The concept serves as a direct reflection of the brand’s core promise: Your space is your signature, dictated by your taste, but executed to a global standard. Moving away from the soft, predictable tropes of the industry, the new primary mark is modern, bold, and structurally defiant acting less like a logo and more like a definitive seal of authority.
But here is the best part: a strong foundation does not always require demolition. Sometimes, it just needs surgical precision. We didn’t do a massive overhaul. We made highly calculated adjustments. We preserved the exact soul of the brand but modernized its ex*****on.
We kept the heritage. We simply gave it the authority to command a much larger room.
