Kareem Azeez

Kareem Azeez I help people to make their businesses or brands get closer to the right audiences.

I also share helpful tips about sales and marketing to help nigerians improve their day to day businesses.

20/02/2026

Website Owners

80% of Nigerian internet users browse on mobile. If your website isn't mobile-optimized, you're losing money. Check your mobile experience today.

10/02/2026

In my leisure time, I study or research on successful Nigerian brands. Paystack, Flutterwave, jiji. ng, Jumia. They didn't succeed by accident. They understood the market, solved problems, and executed consistently.

28/01/2026

Your brand is how customers feel when they interact with you. It's your response time, your packaging, your customer service. Everything is branding.

25/01/2026

Posting imperfect content consistently builds more trust than posting perfect content once in a while. Your audience wants to see the human behind the brand.

23/01/2026

Assumptive close works in Nigeria.

"So when would you like us to deliver?" not "Are you ready to buy?" Small difference, big impact on conversion rates.

22/01/2026

"Limited slots available" works because of FOMO. But use it honestly. False scarcity kills trust. If you have 20 spots, say 20 spots. When it's gone, it's gone builds credibility.

I can give tens of sample from my head. I'll open ads and see "1hour to close this" , "20 spot left" Etc.. It works but sometimes, you can't build credibility based on lies EVERYTIME.

20/01/2026

Spending ₦500k on a flashy website that nobody visits ❌

Spending ₦50k on Facebook ads that bring actual customers ✔

Learn how to run fb ads or pay someone who can run ads for you..

Stop chasing shiny objects. Chase results. Your bank account will thank you later.

20/01/2026

You're so focused on getting new customers that you ignore existing ones. It costs 5x more to acquire a new customer than retain an existing one. Create a retention strategy: loyalty programs, exclusive offers, regular check-ins.

Businesses come and go. Brands last. Focus on creating value, building trust, and serving your community. The money will...
19/01/2026

Businesses come and go. Brands last. Focus on creating value, building trust, and serving your community. The money will follow.

15/01/2026

Here in nigeria, there is a model at which we write copy. Attention, Interest, Desire, Action - but add a 5th: Assurance. Nigerian customers need extra reassurance through testimonials, guarantees, and social proof before they buy. Build this into your funnel.

14/01/2026

When a Nigerian customer says "your price is too high," they're not always saying no. They're opening negotiation. Share your value proposition clearly, offer payment plans, and demonstrate ROI. Sometimes it's not about lowering your price but increasing perceived value.

14/01/2026

While I was away I noticed a pattern. As Nigerians we tried to copy what is not ours. Same thing happens in government too.

I'm not saying copying is not good but environment matters too.

I recommend us to read the book steal like an artist.

Stop copying American sales tactics word-for-word. What works in Lagos is different from what works in New York. Understand your customer's buying power, payment preferences (bank transfer over card), and relationship-based selling culture. Adapt, don't just adopt.

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Lagos

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+2349047058487

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