27/03/2022
Okay, this one time I showed interest to buy this tie and dye hoodie from this babe was referred to by a friend. we got talking and she said the hoodie cost #6,5000 plus 1k delivery. At this time I was a salary earner, so I told her I would get back to her by month-end. Days later I hit her up that I was ready for payment she should send aza. This babe legit told me that the price of the hoodie has gone up by #500, why? she said the cost of things was high. I ended up not buying the hoodie.
You see I was hyped about the product from the start like I need to get this hoodie and at the end, I felt irritated.
One thing you should know is selling is psychology. If you find it hard to understand how the average man thinks, you'll hardly make sales.
Now immediately she said the price added up, which already made me uncomfortable, if she had backed it up with a statement like "I get that this doesn't make sense to you but I'm at loss here if I sell for that price, to make up this discomfort we could work something out on your next order.
You get this? like you already hooked me up with an offer which would want me to order something else, anytime I want to get clothing-related stuff you come to the top of my mind cause you already promised me something. Not only would she have closed that sale, but also has me as a repeated customer.
i recommend this book The Psychology of Selling by Brian Tracy. You can get it as an e-book, audio file, whatever works for you, i like mine the old fashioned way no matter how technology evolves just give me an hard-copy... taloni ebook werey.
You can use these tricks I'll mention below to improve your sale closing.
1. Make it about them: what do i mean by this? we as human are selfish we don't care about other things apart from ourselves, when we want to buy something we think in 3 major ways:
- is this product or service going to help me cure my problem
- is this conversation really worth my time
- has this helped other people
As a business owner, you know a lot about your products and/or services. That’s a given. Still, that doesn’t mean your potential customers want to know everything you know about it. Actually, making the sale is about making it all about them. Close it by showing how your service can make their life easier.
2. Sell emotions: play the emotion game with your prospect, identify your prospect’s emotional values - Find out what your prospect values and how to emphasize that your product/service honors those values.
Brian Tracy says the two main reason people buy or don’t buy are desire for gain and fear of loss. Prospects either want to add more to their lives, as mentioned above, or are afraid of making a buying mistake.
To understand more of this i urge you to buy the book like i said earlier, or download ebook or audio book, anyone that suits you.
Need to go now, hope you were able to learn a thing or two ❤️💡
