CALYX Creatives & Media

CALYX Creatives & Media We provide creative-packed services in the areas of Advertising, Branding, Designs and Printing, Pro

Expertly designed and printed! Our carrier bags offer a seamless blend of quality, design, beauty, and durability. You c...
05/09/2025

Expertly designed and printed! Our carrier bags offer a seamless blend of quality, design, beauty, and durability. You can reach out to us for customised bags, jotters, tshirts, roll-up banners and other gift items for your events and occasions. We work swiftly and deliver to your doorstep.

Today, February 13 is World Radio Day!The theme for this year is "Radio: A Century of Informing, Entertaining and Educat...
13/02/2024

Today, February 13 is World Radio Day!

The theme for this year is "Radio: A Century of Informing, Entertaining and Educating".

Radio has been a veritable tool for disseminating information and the education and entertainment of the masses including those in remote parts of the world.

Radio is ubiquitous and has evolved beyond the conventional radio as we know it to incorporating streaming and podcasts as additional value to enhance the medium.

Well done to all those who work in radio and the impact you make on daily basis!

And if you want to use radio to market your products and services and connect with both current and new clients, you can leverage on our expertise for data-driven and strategic media planning and buying across Nigeria.

Happy World Radio Day!



Images: AI Generated

The fact remains that radio is a timeless medium and radio advertising will continue to remain crucial for reaching a wi...
06/02/2024

The fact remains that radio is a timeless medium and radio advertising will continue to remain crucial for reaching a wider audience even in the face of competition from digital and social media platforms.

According to research, the radio medium is a very successful and efficient means of spreading your message to a larger audience because it reaches over 90% of the population.

Moreso, with radio advertising, you can target particular demographics using age, gender or geographic area, to reach potential or existing customers who are interested in your products or services and most likely to buy or repeat purchases as the case may be.

You can reach the guy driving to work in the morning and listening to the radio in his car or the lady returning after the day's business and needs some radio entertainment to boost her morale to drive home. What about the ride-hailing man and the passenger driving across town to their destination and listening to radio?

Even the farmer in a far away village in the North; the palmwine tapper in the hinterland in the East or the young Doctor who is serving in a small village in the South-West can be reached using the medium of radio.

Radio is going to still be with us for a long time. Take advantage of radio advertising to get your message out to the people that need your products or services.

Let us help you with data-driven media planning and buying on radio anywhere in Nigeria with mouth-watering discounts that will reduce costs for you and gladden your heart.

Reach out, let's talk.

Do you wish to advertise on Billboards or Street Lampposts anywhere in Nigeria?We can get you good sites and locations f...
09/01/2024

Do you wish to advertise on Billboards or Street Lampposts anywhere in Nigeria?

We can get you good sites and locations for your outdoor advertisement at a snap of the finger for both still and digital billboards and lampposts.

Hurry and Contact us at CALYX Creatives & Media.

Happy New Year from Team CALYX!
01/01/2024

Happy New Year from Team CALYX!

Merry Christmas from all of us at CALYX Creatives & Media May the season bring you and yours abundant joy and blessings!
25/12/2023

Merry Christmas from all of us at CALYX Creatives & Media
May the season bring you and yours abundant joy and blessings!

Famous Psychologist, Steuart Henderson Britt said, "Doing Business without Advertising is like Winking at a Girl in the ...
16/06/2023

Famous Psychologist, Steuart Henderson Britt said, "Doing Business without Advertising is like Winking at a Girl in the Dark. You Know What You are Doing, but Nobody Else Does.”

Reach out to us for your advertising, promotional and printing needs!



Image: iStock

MANAGING WORKPLACE PRESSUREWorkplace pressure is most times inevitable because of the urgency to meet deadlines, attain ...
06/06/2023

MANAGING WORKPLACE PRESSURE

Workplace pressure is most times inevitable because of the urgency to meet deadlines, attain a common goal, make sales and generate profit.

Pressure and tension can be energising, inspiring and motivating and can keep everyone at alert to meeting deadlines. But too much pressure can lead to stress and breakdown for both the head and team members if not properly managed.

What to do is to make sure everyone understands the importance of the work at hand and work hard to meet the goal. Then as the lead, know that you're all partners in progress, so encourage, motivate and commend and don't push too much. Also create a friendly atmosphere as you work so everyone can feel belonged and carried along while you work to achieve the goal. Let there be times to unwind, maybe towards the close of business. You can all relax together and catch some fun activities like having some drinks, snacks, or even some games together.

If you work remote, you can have some breaks in-between tasks when everyone can check out, relax and clear their heads and then get back to work based on agreed timelines. You can also have sometimes when you connect with other team members, not for work, but to check how they are doing, share some jokes, laugh and clear some tensions off the body.

So while pressure is good and can get everyone energised and motivated to work and stay on course to attain the common goal, as a team lead, guard it so it doesn't become choky and draining on team members. At the end of the day, you all are in this together. And when team members are happy and know that you care beyond the work at hand, they give in their all not just to meet the deadline or attain the goal but for overall organisational growth.

The Gen Y, Gen Z and Gen Alpha are particularly excited when there is an announcement of an engaging TV programme or sho...
26/05/2023

The Gen Y, Gen Z and Gen Alpha are particularly excited when there is an announcement of an engaging TV programme or show in Nigeria. They brace up for it, they talk about it and the buzz goes on social media generating engagements, hashtags, tweets, retweets and then banters about who is the best, fights about favourites among fans. The buzz is unimaginable but at the same time very electrifying with the entire atmosphere filled with talks about the TV show.

You will agree that programmes and shows like the English Premiership, Big Brother, Nigerian Idol, The Voice Nigeria, Who Wants To Be A Millionaire, etc are hot topics especially among the Millenials, Gen Z and Gen Alpha. That's what we are talking about. So inspite of the fact that these groups are addicted to social media and tech, they are always hooked up on TV if there is a show that appeals to them. That's the power of TV - combination of visuals and audio. Everyone gets attracted to good TV show or content they can see with the eyes.

To illustrate for example, according to available data for Nigerian Idol season 7 of 2022, viewers on DSTV were 33.4 million and 20.4 million viewers on GOTV with a total of 220.9 million votes by the viewers across board. And Nigerian Idol is back again for season 8 and currently airing.

TV has gone beyond the flat screen sets in our homes. These days we can view TV contents on our phones, tablets, laptops and so on. Thanks to the advancement in technology. And the fact that we can watch on the go with our handheld devices makes it more thrilling and engaging.

This is why brands looking to engage massively with their existing and potential customers do not joke with advertising on good TV programmes with high viewership rate. Infact if you want your brand to be known all over Nigeria or in key cities across the Country with resultant inflows that gladden the heart, explore the power of a good TV show for bulk advertising buy or a sponsorship deal. You will be amazed at the mileage.

We can help you get a very attractive bulk advertising buy or a sponsorship deal on TV to grow your brand. Let's talk.



Image: The internet

Address

Ojota-Ogudu
Lagos
100242

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

Telephone

+2348067328858

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