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BrandManiac Digital, Ikeja, Lagos (2026)

10/01/2022

HOW TO BECOME AN AUTHORITY IN YOUR NICHE MARKET 📍
⁠
The people who have true influence are authentic to the way they present themselves and the way they present their content. ⁠👌

At the end of the day, anyone can copy exactly what they do, what they say - but we all know how that story ends.⁠
⁠
The only way to have influence and authority in your industry is by being 100% authentic and true to YOU, because there is only one you. You are your competition.⁠ Gbam! 💯💥
⁠
It seems a little cliché right? But think about it...⁠🤔
⁠
We all get so caught up in keeping up with our competitors when we really should be focusing on what we do best and embracing it.⁠🤷‍♀️🥴
⁠
You're going to attract clients that resonate with you. And those are the only people you need to focus on.⁠ 🧐😎
⁠
If you set your eyes on your mission rather than your competitors or vanity metrics, that will shine through in your content and you'll be able to connect with your audience. ⁠🎯🤑
⁠
Once you have a dedicated audience, you've got authority in your industry! And also remember, there are people with thousands of followers who make much less than people with less than 10k. 😆🙈

It's not about the numbers anymore. It's about providing REAL VALUE 👌

Do you find this helpful?

Leave your comment below 👇👇

—————————————————
FOLLOW 👉Digital Marketing Consultant]
FOLLOW 👉Digital Marketing Consultant]

10/01/2022

A strong social media presence can help companies reach new audiences, create loyal brand advocates, and even generate sales. 💰💯

With prospects like these, it’s no wonder companies of all shapes and sizes are finding their way online.

The truth is, starting a social media page is easy, but using it to its full potential is hard.

Here are some of the most common mistakes brands make on social media:👇👇👇

🎯 HAVING AN INCOMPLETE PROFILE:

Having an incomplete profile leads to a lot of missed opportunities. If someone is interested enough to look at your profile, don’t lose their interest because you didn’t use the space to its full potential!

To build a great social media profile, focus on providing informative, engaging information that’s consistent with your brand’s tone and voice.

Make sure you use high-quality images for your profile picture and header, and make sure your bio stays relevant and updated.

🎯 SPEAKING TO THE WRONG CROWD:

It doesn’t matter how great your profile is if it’s reaching the wrong people. Focus your efforts on acquiring followers who will most likely be interested in your product, service, or content.

🎯 DISREGARDING THE STRENGTHS OF EACH PLATFORM:

Every platform is unique, so your social media strategy should vary based on the platform that you use.

A huge part of succeeding on social media is playing to the strengths of each platform.

🎯 FORGETTING TO MONITOR AND ENGAGE:

Social media is a two-way street! Your page shouldn’t just be a sounding board for your brand; it should build dialogues and culminate a community. You can start by incorporating daily or weekly check-ins on your profile. People react positively to brands that take the time to respond to comments or direct messages -- whether they’re positive or negative.

🎯 POSTING TOO LITTLE (OR TOO MUCH):

This one is very common. Too many brands either post too infrequently or overwhelm their audience with content. The goal is to strike the right balance between being seen and being too much.

To figure out the right posting frequency, look into best practices for specific platforms and use that as a guide.

Do you find this helpful?

Like, Share and Save.

10/01/2022

🔥 MUST-READ 🔥

Got a lot of DMs from my audience asking how their reels can go viral without showing their faces.

So, I thought it is important to do a post on it and give you the VALUE you deserved.

Here are my 8 strategic ways you can go viral with your reels without showing your face at all.

Try these tips and let me know what you think in the comment section 👇👇

Should you be interested in growing Instagram your page and taking control of your community, send a DM ✉️ or click the link 🔗 in bio.

Please Like ❤️, Share, and Save 💾

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18/08/2021

Content marketing provides a high-caliber opportunity that can convert browsers into buyers in the online sales cycle. But, to capture and retain the interest of that target customer, you must lead them through the information they need before making their decision.

Here are four proven ways to build authority and attract new customers with your content strategy in the coming quarter.

🎯 START WITH THE CUSTOMER JOURNEY 🙋‍♀️

Traditionally, you'll want to look at how to build awareness with them, get them to consider a purchase, and make a decision to purchase. As you create new content, dive deeper into the relationship through social media, but don't just post content, read their comments, and ask for insight. Take advantage of their openness at the point of sale by asking them how they found out about you or what led them to say "yes" to the purchase.

🎯 SEGMENT YOUR AUDIENCE FOR PERSONALIZED CONTENT

Once you have identified a set of common interests, behaviors, and regions, you can start creating content for each group so that you provide them with relevant information instead of the one-size-fits-all model. This shows each customer that you know them and that you are ready to serve them.

🎯 DIVERSIFY YOUR MEDIA TYPES

The average person interacts with different media formats eleven hours per day, so you have a lot of competition in order to get their attention.

Interactive content that requires the user to engage with it was a top performer last year and is expected to continue performing. It can be as simple as having your audience take a quiz, or hosting a live feed video and asking a question for them to respond to during it.

🎯 SOLIDIFY YOUR SEO 👨‍🔧

Without a focused effort on SEO, your return on investment and results will be diminished. Keywords help your website pages, and blog posts rank higher on Google searches.

By using the keywords from this research in your posts, you can raise your rank and attract more browsers to your website. This is the most sustainable way of building search engine authority and boosting site traffic.

The best content marketing involves helpful, generous, and insightful material designed to serve your reader.

12/08/2021

7 Ways To Win Clients and Influence Markets: 👇👇

🎯 WORK ETHICS:

it is the most important aspect that every client looks for. You must be very transparent about your dealings and should not keep any hidden clauses.

The work ethics should be on point as it will be easier for you to deal with your clients in the future and establish a long-term relationship.

🎯 QUALITY OF THE WORK

Once you commit to your client, there should not be any turning back. The assignments that you will take up must be done with great effort and dedication.

The quality of your work must be extremely good so that the clients keep coming back to you again and again.

🎯 PORTFOLIO

When you meet a new client you can produce an impressive portfolio that will contain all your successful assignments. This will definitely give you an overview of what you do and how you work. The client will also get a flavor of your success stories.

🎯 EXPERIENCE

Do not count your experience by means of years or months. It is wise to measure your experience with the amount of success. However, a subsequent amount of years of experience will be good as well.

🎯 PROFESSIONAL RATES

When a client approaches you, do not take it for granted that he or she knows about the existing and present market trends and rates. It is good to speak clearly to your clients about professional fees.

🎯 LOYALTY

It goes unsaid that you should maintain a trade secret. All the aspects discussed with one client should be kept as a top-secret and should not be confined to others.

🎯 RECOGNITION

Reputation spreads the fastest by word of mouth. Thus, if you can deliver your best work to your clients then it will also bring more contacts to you. This will let you prosper as well. Gaining accolades from your clients is a must. It will give you both profit as well as authentication.

Do you find this helpful? 😎

Please Like ❤️, Share, and Save 💾

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FOLLOW 👉Digital Marketing Strategist]
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11/08/2021

🎯 “I’M NOT SURE.”
This phrase is the verbally equivalent of throwing your hands in the air - it signifies helplessness and lack of competence. Responding with “I’m not sure” threatens to send the conversation in a bad direction. You’re better off pushing for more information to get a better idea of what they are saying.

🎯 “LET ME CHECK.”
“Let me check” is a vague phrase that leaves your customer in limbo. Be more Specific.

🎯 “I CAN’T HELP YOU.”
This should be a no-brainer, but we’ve all been on the receiving end of this phrase with a customer service rep at one time or another.

🎯 “VISIT OUR HELP CENTER INSTEAD.”
It’s not okay to use the Help Center as a way to get the customer off the call. Telling a customer to reference the Help Center while you’re on the phone with them is like someone you ask for directions handing you a map and saying, “figure it out.” Rude, unprofessional, and a huge turnoff to all.

🎯 “CALM DOWN.”
If a customer is angry or upset, it is your job as the customer service rep to calm them down by solving their issue, not by telling them how they should be feeling.

🎯 “YOU’RE MISTAKEN.”
Telling a customer that he or she is wrong is committing a cardinal sin. You’re breaking the first commandment of good business.
Let’s double-check the first rule of business. Yep. It’s still “The customer is always right.”

🎯 “I’M HAVING A BAD DAY.”
We all have bad days. Negative external forces and events are a reality of life, and it’s up to each and every customer service professional to make sure their customers never hear about them or how they are affecting us.

🎯 “WE’VE NEVER HAD THIS ISSUE BEFORE.”
There are other ways to reassure customers that an issue they may be experiencing is rare and almost certain never to happen again. Whatever you do, do not use the “We’ve never had this issue before” approach.

🎯 “LET ME CALL YOU BACK.”
If you need to do some serious research or consulting with your team prior to resolving their issue, let the customer know. Under no circumstances should you blindside a customer with a request to call them back.

The quality of your customer service depends on your customer service team having great convo wit

11/08/2021

The global retail industry is experiencing an unprecedented crisis in the wake of COVID-19.

Consumers are staying at home and offices tightening their spending as they face uncertainties related to their health, wealth, and jobs.
-
Here's how you can maximize your losses:
_
🎯 DEEPEN YOUR CUSTOMER INSIGHT: You need to analyze your data about your customer's behavior and buying habits daily to learn what is changing. What new unmet needs have emerged? What new markets are emerging for your business?

🎯 COVER THE BASICS: Let customers know whether your business is operating, how you are keeping, and how your employees safe. Many retailers have sent emails notifying customers about new safety protocols

🎯 FOCUS ON EXPERIENCE: Businesses should immediately evaluate their customer journeys and reimagine those that could be redesigned for a digital-first or digital-only world. This includes everything from expanding the capacity of your offerings and customer service to putting a pause on certain unnecessary charges

🎯 EXPERIMENT WITH OFFERINGS THAT HAVE LONG TERM POTENTIAL: Businesses owners can use this crisis as an opportunity to experiment with entirely new offerings that could survive the crisis

🎯 PLAN FOR LIFE AFTER COVID-19: While it's still unclear when sheltering in place will end, you need to be ready to reopen your stores, offices, outlets. Business owners must display a sincere desire to watch, listen, and learn. However, digital experiences are here to stay.

Do you find the helpful?

Please Like ❤️, Share, and Save 💾

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FOLLOW 👉Digital Marketing Strategist]
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11/08/2021

A strong social media presence can help companies reach new audiences, create loyal brand advocates, and even generate sales. 💰💯

With prospects like these, it’s no wonder companies of all shapes and sizes are finding their way online.

The truth is, starting a social media page is easy, but using it to its full potential is hard.

Here are some of the most common mistakes brands make on social media:👇👇👇

🎯 HAVING AN INCOMPLETE PROFILE:

Having an incomplete profile leads to a lot of missed opportunities. If someone is interested enough to look at your profile, don’t lose their interest because you didn’t use the space to its full potential!

To build a great social media profile, focus on providing informative, engaging information that’s consistent with your brand’s tone and voice.

Make sure you use high-quality images for your profile picture and header, and make sure your bio stays relevant and updated.

🎯 SPEAKING TO THE WRONG CROWD:

It doesn’t matter how great your profile is if it’s reaching the wrong people. Focus your efforts on acquiring followers who will most likely be interested in your product, service, or content.

🎯 DISREGARDING THE STRENGTHS OF EACH PLATFORM:

Every platform is unique, so your social media strategy should vary based on the platform that you use.

A huge part of succeeding on social media is playing to the strengths of each platform.

🎯 FORGETTING TO MONITOR AND ENGAGE:

Social media is a two-way street! Your page shouldn’t just be a sounding board for your brand; it should build dialogues and culminate a community. You can start by incorporating daily or weekly check-ins on your profile. People react positively to brands that take the time to respond to comments or direct messages -- whether they’re positive or negative.

🎯 POSTING TOO LITTLE (OR TOO MUCH):

This one is very common. Too many brands either post too infrequently or overwhelm their audience with content. The goal is to strike the right balance between being seen, and being too much.

To figure out the right posting frequency, look into best practices for specific platforms and use that as a guide.

Do you find this helpful?

Please Like ❤️, Share

28/07/2021

Let's face it! There's a hard, time-consuming way to build a business on social media. 🤷‍♀️

And then there's a much easier way that takes far less time.

I saw a video today from a prominent YouTuber (this guy posts videos 5 days a week) and today he was talking about what he hates about social media marketing.

His two biggest gripes were:

🎯 "I'm constantly having to feed a mercurial monster that, every single day, changes what it wants, and if you don't feed it the right thing, it spits it back at you"

and

🎯 "Constantly trying to come up with new creative ideas is incredibly taxing and can really burn you out and run you down"

and he's absolutely right about both of these things ...😎

which is why I decided several years ago to go a different route with my social media marketing and use it the easier, less time-consuming way.

Step 1: Create a message that can be used over and over for months on end

Step 2 - Buy Attention

Step 3 - Capture Contact Info

When you build your own list of highly qualified prospects ...

You can now reach these people over and over in the future (at little to no cost) without having to pay again for ads. ✌

In other words, you become your own traffic controller instead of paying Facebook, Instagram, or YouTube for that traffic.

Are you still struggling with taffic? 🤷‍♀️

Let's discuss below 👇👇

Please Like ❤️, Share, and Save 💾

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26/07/2021

Success or failure is within your grasp and no one else's. Get a goal-achieving mindset. 👨‍🎓💪

Here are praiseworthy virtues which are proven qualities you must implement, personally develop, and transform into tangible actions to successfully achieve a goal.

🎯 Be fearless
Fear is a disabler, and that means fear weakens, destroys, and can disqualify anyone from receiving the maximum benefits and results. Fear can take away your dream of doing all of the things that you imagine yourself doing. Dare to see yourself as that entrepreneur or mogul with a thriving business, where you have an enterprise and you’re a conglomerate.

🎯 Empowering mindset
Mindset is so important to every aspect of succeeding in your goals. “You must,” and when the verb must is used it denotes, “necessity. So, it is a necessity that you adjust your perception about things and incorporates a positive mindset. Growth, success, happiness all start in your mind. It does not matter what stage of life you’re at, you can always move forward.

🎯 Unwavering determination
Determination is that hunger that drives you to go for the gusto. Determination happens before goal attainment and it instills in you the inspiration and behavior to accomplish that goal. When you’re determined to do something, you get such an adrenaline rush. Determination is that positive emotional feeling that pushes you to persevere.

Found this helpful?

Tag a friend who needs to see this, saves, and likes.

Let's grow together.

Please Like ❤️, Share, and Save 💾

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FOLLOW 👉Digital Marketing Strategist]
FOLLOW 👉Digital Marketing Strategist]
—————————————————

20/07/2021

HOW TO BECOME AN AUTHORITY IN YOUR NICHE MARKET 📍
⁠
The people who have true influence are authentic to the way they present themselves and the way they present their content. ⁠👌

At the end of the day, anyone can copy exactly what they do, what they say - but we all know how that story ends.⁠
⁠
The only way to have influence and authority in your industry is by being 100% authentic and true to YOU, because there is only one you. You are your competition.⁠ Gbam! 💯💥
⁠
It seems a little cliché right? But think about it...⁠🤔
⁠
We all get so caught up in keeping up with our competitors when we really should be focusing on what we do best and embracing it.⁠🤷‍♀️🥴
⁠
You're going to attract clients that resonate with you. And those are the only people you need to focus on.⁠ 🧐😎
⁠
If you set your eyes on your mission rather than your competitors or vanity metrics, that will shine through in your content and you'll be able to connect with your audience. ⁠🎯🤑
⁠
Once you have a dedicated audience, you've got authority in your industry! And also remember, there are people with thousands of followers who make much less than people with less than 10k. 😆🙈

It's not about the numbers anymore. It's about providing REAL VALUE 👌

Do you find this helpful?

Leave your comment below 👇👇

—————————————————
FOLLOW 👉Digital Marketing Strategist]
FOLLOW 👉Digital Marketing Strategist]

20/07/2021

“Solopreneur” isn’t a brand-new term but it has become more relevant in recent years. 🥴

The word is easily interchanged with the word “entrepreneur,” but there are distinct differences

The differences between solopreneurs and entrepreneurs can be subtle, especially since some entrepreneurs work alone until they can build their businesses enough to make a team. 👨‍🔧🙈

However, those who choose solopreneurship over entrepreneurship without plans to change have distinct differences.👌

ENTREPRENEURS PUT A FACE TO A COMPANY. 😎

While a solopreneur tends to spend hours working hard to build his business, an entrepreneur frequently prefers to be out making connections and getting the word out about his or her business. 💯💥

An entrepreneur may be perfectly happy doing that and that alone, leaving his team behind to do the work. 🤑😎

Solopreneurs can be great networkers, as well. One major difference is that an entrepreneur may be more comfortable spending all day at a variety of networking opportunities and client meetings, while a solopreneur is a content simply doing the work. 🎯💯

ENTREPRENEURS ARE MANAGERS. ✌🤵

When someone is an entrepreneur at heart, even as a solopreneur, he’s waiting for the day when he can build his team. 🧠👏

He may even begin working with freelance workers and virtual assistants to delegate his work. 👍

He is comfortable leading a team of people toward a defined goal.

Solopreneurs, on the other hand, likely are in no rush to hire an employee to manage. 👨‍🔧🙈

Even if the day comes when they must outsource work or bring in a team member, a solopreneur may find himself pitching in and doing the vast majority of the work himself. 😳😅

He may even have a hard time letting go of tasks since he simply wants to jump in and work hard to grow his business. 😜😅

Now that you know the difference between SOLOPRENEURS and ENTREPRENEURS, I would like to know;

Which one best describes you?🤔🤔

Let's discuss this in the comment section below 👇👇

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FOLLOW 👉Digital Marketing Strategist]

BrandManiac Digital

10/01/2022

10/01/2022

10/01/2022

18/08/2021

12/08/2021

11/08/2021

11/08/2021

11/08/2021

28/07/2021

26/07/2021

20/07/2021

20/07/2021

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