02/06/2022
๐๐๐๐ ๐ญ๐ก๐ข๐ฌ!!! ๐๐ ๐ฒ๐จ๐ฎ ๐ฐ๐๐ง๐ญ ๐ญ๐จ ๐ ๐ซ๐จ๐ฐ ๐ฒ๐จ๐ฎ๐ซ ๐๐ซ๐๐ง๐ ๐จ๐ง๐ฅ๐ข๐ง๐ ๐ฏ
A friend of mine told me a story of how she so much admired a couple living in their neighbourhood. She admired how the husband treats the wife outside.๐ฅฐ
So, a few days ago she found out that the so-called couple she admired so much was having serious marital problems and their marriage was on the verge of a breakup.๐ค
Now listen dear business owner, never try to be another like another brand. I know I have come across some brands and immediately I sensed they were trying to be another brand.
You can LEARN from them but never try to BE like them because every business has challenges even though you might not be aware unless you are told.
Just like my friend wanted the kind of marriage her neighbour has without knowing the challenges the marriage was facing.
In the journey of making an impact in business, there are two categories of people:
The first category is people who clearly understand what their brand stands for, and have aligned themselves by learning and applying the knowledge to fit their unique brand.โค
The second category is people who through the process of learning are now adopting another brand's modus operandi without having a unique brand of their own.
That is, they want to make an impact but unknowingly they are becoming the second version of their role models' brand instead of the best version of their unique brand.
Dear business owner, check if you have been copying another brand.
For instance, you own a skincare brand but because your role models are always talking about content writing, you abandoned your path and joined the bandwagon in talking about content writing.๐
This does insinuate that you cannot diversify, but in your diversifying try as much as possible to be a better version of your brand and not a second version of another brand.
My counsel is this;
Correctly apply the knowledge you have gathered from mentorship to fit in your unique message, and never try to become an inferior version of another brand.
Happy New Month Fanmily... Know that I always love you๐๐ฅฐ
