28/08/2026
You are not confused about ads. You are confused about which platform your customer is on when they are ready to spend.
Meta finds people who were not looking for you.
Google finds people already typing what you sell.
That is the whole difference. Everything else is noise.
Here is the part that costs Lagos business owners real money: you run Meta ads, a woman sees your product, she does not buy immediately because nobody buys immediately. Two days later she remembers and opens Google to search your name. Nothing is there. No profile, no reviews, no site.
That sale did not disappear. It went to whoever showed up in that search.
Swipe through. Slide 5 tells you which platform your first ₦100,000 should go into based on what you actually sell. Slide 6 is the part almost nobody runs correctly.
If you sell fashion, beauty, food or decor, start with Meta.
If you sell plumbing, repairs, clinics or anything people search in a crisis, start with Google.
If you are already selling and people ask for you by name, you are losing money right now by not running both.
Save this. Send it to the business owner who keeps saying "ads don't work in Nigeria."
Zorrobankz Digital Hub builds and runs both. We are not a social media agency. We are a revenue engine.
