21/06/2022
HOW TO SET UP FACEBOOK VIDEO ADS
Now that you’re a believer in the value of video ads, how in the world do you get these babies up and running?
Luckily, if you’re already running ads on Facebook, the process is quite similar.
To get started:
Step 1
Navigate to the top of your profile page and select “Create Ads.
Step 2
Select the campaign objective “Get video views.”
Step 3
Define your audience (or select a predefined audience), budget, and ad schedule.
Step 4
Create your ad! This is where the fun begins.
You’ll notice there are a few options to build your beautiful video. You can upload a video, browse through your library, or create a slideshow with images. In most cases, you’ll want to grab a pre-made video from your desktop or promote a videothat you previously posted organically. And now, with our Shutterstock integration, WordStream Advisor users have access to millions of free, high-
quality video clips to create their ads.
Take note of Facebook's recommended video specs before uploading to ensure the highest quality viewer experience. A varying format could result in poor playback or black bars if your aspect ratio is off.
Step 5
Lastly, customize the copy above your video, preview it, and watch your video views soar.
