The LAIF Awards

07/12/2025

One week after, and we’ve not gotten over the LAIF 2025 Award Ceremony!!!

The glamour, the glory, and the crazy unforgettable moments all celebrated 20 years of LAIF, 20 years of creative crazy, and the years yet to come...captured in every frame ✨

Swipe through some more highlights of the night.

03/12/2025

For 20 years, we’ve built a space where crazy ideas grow wings with creativity. This year was no different, as it felt like watching 20 years of LAIF evolve in real time.

The creative conference was such a place, an event that was a culture shifting moment, and nuggets that would last a laif-time.

Watch the recap and tell us which session you’d watch again, and again, and again, if you could?

02/12/2025

01/12/2025

In a year that demanded bravery, creativity, imagination, and unapologetic audacity, these winners delivered.

So here’s to the AAAN Agencies/NON-AAAN Agencies/Brands/ who dared, dreamed, and delivered work bold enough to stand out this year at LAIF.

Your crazy just made history.

Award Details will be available on the website tonight. See the link in our bio.

30/11/2025

Creativity brought us here, crazy rhythm keeps us going, and tonight, is bringing both to the LAIF Awards Ceremony.

This is the night we celebrate 20 years of LAIF, 20 years of Crazy.

See you there!

30/11/2025

Creativity brought us here, crazy rhythm keeps us going, and tonight, is bringing both to the LAIF Awards Night.

This is the night we celebrate 20 years of LAIF, 20 years of Crazy. See you there!

29/11/2025

We dive into two decades of brilliant madness today, and the next 20 of unstoppable creativity at the LAIF Creative Conference 2025.

You can still register by visiting https://bit.ly/LAIF20 or clicking the link in our bio

28/11/2025

It’s not just an awards night, it’s a celebration of two decades of bold thinking, brave storytelling, and beautifully crazy ideas.

As we mark 20 Years of LAIF, 20 Years of Crazy, we honour the campaigns that shook culture, the creatives who broke the rules, and the craft that keeps pushing the industry forward.

From the campaigns that made us laugh to the ones that made us rethink everything… come Sunday, we celebrate them all.

Join us as we celebrate 20 years of LAIF, and the creative minds that make the industry what it is.

Time: 5PM
Date: FRIDAY 30TH NOVEMBER

28/11/2025

Meet our LAIF 2025 Juror

Soji Ogunaike
Chief Creative Officer, Rushing Tap Studios

Soji Ogunnaike is an award-winning producer and director with 22 years of experience shaping Nigerian media. After a breakthrough as the youngest Technical Director for Big Brother Nigeria, he founded Rushing Tap Studios—a state-of-the-art production hub. His portfolio spans hit game shows like Cowbellpedia, groundbreaking series like Checkout, and cinematic action films like Dead Tide.

He will be judging the FILM LAIF category of LAIF 2025, where he will assess the most creative entries.

28/11/2025

Meet our LAIF 2025 Juror

Oladunni Williams,
Deputy Creative Director, X3MIdeas Nigeria

Oladunni Williams is a brand and marketing communications professional and Deputy Creative Director at X3Mideas, where she shapes insight-driven campaigns for leading brands locally & Internationally. With a background in strategy-led storytelling, her work spans digital, film, experiential, and culture-shaping brand narratives.

Her creative contributions have been featured and recognized across global and regional stages, including Cannes Lions, The Pitcher Awards, LAIF Awards, and Ads of the World.

She will be judging the FILM LAIF category of LAIF 2025, where she will assess the most creative entries.

26/11/2025

Meet our LAIF 2025 Panelist

Oluwaseyi Omowaleola Layade is a defining force in Africa’s advertising and business leadership space. An industry trailblazer whose career is built on excellence, vision, and an unwavering commitment to people. With 16+ years across top global agencies and brands, she currently serves as Chief Operating Officer at Leo Burnett Lagos, where her leadership has propelled the agency to record-breaking success, including a Grand Prix at the 2023 LAIF Awards, a 2024 Marketing Edge Agency of the Year win, and major account acquisitions.

A respected champion of industry advancement, Oluwaseyi also serves as Chairperson of Women in Advertising Nigeria, where she leads bold efforts in mentorship, gender equity, and systemic inclusion. A distinguished alumna of Ogilvy’s 30 for 30 Leadership Program and the WIMBIZ Mentoring Program, she is recognized among the 50 Most Influential Women in Marketing and Communications. Sought after by global brands for strategic counsel, she continues to shape creative excellence, elevate talent, and define what exemplary leadership looks like

She will be speaking on WOMEN IN ADVERTISING at the LAIF Creative Conference, 2025.

Date: SAT. 29, NOV. 2025
Time: 16:00 to 16:50

Visit https://bit.ly/LAIF20 or click the link in our bio to register now.

26/11/2025

Meet our LAIF 2025 Panelist

Folayemi Abiodun Oyebade is a seasoned marketing and communications professional with over 16 years’ experience driving brand growth across Africa. She currently serves as Head, Retail Communications at Access Bank where she leads a team delivering integrated marketing campaigns, customer engagement initiatives, and go-to-market strategies for the bank’s retail business. Folayemi has built and shaped marketing strategies for top local and multinational brands, including Visa, Nestlé, PepsiCo, FirstBank, Polaris Bank, AXA Mansard, DStv, GOtv, and several others. Her expertise spans brand strategy development, consumer insights, digital content creation, product marketing, and full-funnel integrated marketing communications. Before Access Bank, she served as Product Marketing Manager at Sendy Marketplace, a Kenyan start-up,, supporting growth across multiple West & East African Regions, and previously held leadership roles in leading advertising agencies such as Insight Publicis, 141WorldWide, TBWA Concept.

Folayemi holds an MA in Communication and International Marketing from the University of Surrey, a member of APCON and an Assocociate of Chartered Instittute of Bankers in Nigeria. She is passionate about helping brands thrive and empowering women in the marketing profession.

She will be speaking on WOMEN IN ADVERTISING at the LAIF Creative Conference, 2025.

Date: SAT. 29, NOV. 2025
Time: 16:00 to 16:50

Visit https://bit.ly/LAIF20 or click the link in our bio to register now.