06/12/2023
*Do You Use REVIEWS To Promote Your Business Online?
People on a daily basis interact with You, your online pages, your staff, your product(s), the ambiance of your business, your marketing materials, and many more. They end up having something to say, in most cases. That is a Review. A review can come from either a customer or a potential customer.
Simply put, Reviews are experiences and impressions customers and potential customers get, just by interacting with your product or business in general. They are also called Feedback.
As we can see, technology has so transformed the global business space, such that, Customers are getting better informed by the day.
Prior to most purchasing decisions, customers go online to get reviews, which forms the foundation of their buying decisions.
Ignoring this basic fact as a business person, is at your own peril.
Customers know you are bent on getting them to buy your products or services.
That’s why they often rely on your customers' experiences more than your marketing messages.
By taking full advantage of reviews in any business you engage in, you grow that business with ease.
Focus on getting reviews from customers, and make them visible to your followers on any digital platform you use.
For those of us selling products for a company or companies, the reviews mustn't be directly from your customers or you or any of your team members.
All you need do is to gather as many reviews as you can, irrespective of who owns it, as long as it talks about the company and the product you market.
Publish them on your: Landing pages, paid ads, blogs, email marketing, social media pages, Google Business Profile, etc.
Reviews are strong marketing/customer acquisition strategy in any business.
Remember, people love stories. You can even turn positive reviews into success stories, and the magnetic force of stories will work in your favour, certainly.
Make it a habit to always look out for reviews to publish.
While you do this, also pay close attention to the reviews customers and prospects drop on your platforms…
Because as much as they make your business, they can also mar your business.
You can leverage the positive ones to strengthen your marketing/customer acquisition strategy, and use the negative ones as a learning experience to better your business in the future.
Also, see it as a duty to address bad reviews as soon as possible, if you have full control in your business or products.
For a company’s products you are marketing, lodge them to the appropriate quarters in your company, for immediate action.
A client once gave me a job after seeing one of the reviews on my Google Business Profile.
How did I know?
While we were discussing, he made reference to it.
I'm not really good at using reviews, but I push myself, because I know it really works.
Please, do not let any customer or potential customer with positive experience(s) to remain silent…
Try as much as you can to get that review from them, so the world can see or hear about it.
And please, do not wait for your personal reviews.
Start now, by getting reviews from any quarter in your business or company, and publish them on your page(s).
Reviews have a magnetic power of getting you customers with ease.
Do take advantage of this tested and trusted customer acquisition strategy, and grow your business today!
Keep Evolving!
LoLolia Temple-Tamuno
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