02/07/2021
A buyer persona is a detailed description of someone who represents your target audience. This is not a real customer, but a fictional person who embodies the characteristics of your best potential customers.
The first step in creating a buyer persona is to conduct research. The producers of Nasco cornflakes🌿
they must have conducted a very detailed research because they came out with a product that resonated instantly with Nigerians. They got their pricing, the packaging, and consumer appeal right.
After your research and data gathering, it’s time to create personas with the information you have. It is important that you segment your target audience properly to ensure you have a near perfect persona.
You can have more than one persona for a particular brand if you have a wide target audience. For example, if your target audience falls within the 18 – 50 years’ age range, it is not possible to have one person for this target audience as an 18year old will think differently from a 50-year-old
Did you learn something new?
Have you got your brand Buyer Persona?
What struck a cord for you ?
Talk to me in the comment section I'll be waiting
🎯Watch out for Buyer Persona part 2 as we use practical examples to explain it
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