Evido Global

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09/07/2026

⚠️ TikTok opens the door to CFD advertising in METAP and CIS markets, but only through allowlisted, licensed accounts ⚠️

TikTok has confirmed a policy shift that changes the landscape for financial advertisers across the Middle East, Africa, Türkiye, and Central Asia. Contracts for Differences (CFDs), previously a blanket-prohibited category on the platform, will become advertisable in a defined set of markets starting 16 July (tentative), pending TikTok’s final confirmation.

🌏 The markets covered: UAE, Bahrain, Egypt, Iraq, Kuwait, Kenya, Lebanon, Morocco, Nigeria, Oman, Qatar, Saudi Arabia, Turkey, South Africa, Bangladesh, Azerbaijan, Belarus, and Kazakhstan.

This is not a general opening of the category. TikTok is drawing a narrow, tightly controlled path, and the requirements reflect that:

❗️ 18+ targeting is mandatory on every campaign, with no exceptions and no flexibility on this parameter.
❗️ Advertisers must be allowlisted. It’s granted either directly by TikTok or through an official TikTok reseller.
❗️ A valid license is required, and it has to be current and verifiable, not a historical registration.
❗️ Accounts must run as Managed Accounts, not standard self-serve setups.
❗️ Geographic targeting is capped by licensing. An advertiser can only run ads into a specific market if they hold the license for that market. A UAE license, for example, does not clear the way for Saudi Arabia or Kuwait.

In practice, this means CFD advertisers without an allowlisting path and market-by-market license documentation won’t be able to launch when the window opens, regardless of budget or creatives.

💡 This is the exact gap Evido by Aitarget exists to close. As an official TikTok reseller, we handle allowlisting, managed account setup, and license verification as part of our core infrastructure work, not a side favor.

⚠️ Planning to advertise CFDs in any of these markets? Reach us out and our expert support team will help you.

A new “Describe Audience” feature is quietly rolling out in Meta Ads Manager (though it’s still not available across all...
01/07/2026

A new “Describe Audience” feature is quietly rolling out in Meta Ads Manager (though it’s still not available across all accounts).

We’ve put together a breakdown of what it does and how it works in the cards above.

If you’ve already spotted it in your account, drop a comment ⤵️ — would love to compare rollout status across different setups.

That’s a wrap on Africa Technology Expo 🙌Two days in Lagos, lots of great conversations, and a booth that stayed busy. T...
30/06/2026

That’s a wrap on Africa Technology Expo 🙌

Two days in Lagos, lots of great conversations, and a booth that stayed busy. Thank you to everyone who came by to say hi, ask questions and talk shop — it was a real pleasure meeting the marketers, agencies and teams building across the region.

Didn’t get to chat in person? We’ve put together two reads you’re welcome to take with you:

📍 A platform overview — Meta, Google, TikTok and more, and what each one’s good for.

📍 A TikTok deep-dive — Nigeria numbers, formats, the funnel and real case studies.

Both free, both practical.

👉 Link in bio

Evido by Aitarget is heading to Africa Technology Expo in Lagos tomorrow 👋As an official Meta, TikTok & Google partner w...
25/06/2026

Evido by Aitarget is heading to Africa Technology Expo in Lagos tomorrow 👋

As an official Meta, TikTok & Google partner we work with brands across emerging and growth markets, including Africa. ATE is a natural place for us to be — it’s where the region’s marketers, agencies and enterprises come together to talk real strategy, not just trends.

We’ll have a booth on the floor, and we’d genuinely like to meet you there. Whether you’re scaling paid social, exploring new ad platforms, or just want to compare notes on what’s working in your market right now — stop by.

See you there! ⚡

17/06/2026

We track these updates closely as a Google Partner, so when something new ships, we look past the headline and into what actually changes for advertisers.

💡 Follow Evido by Aitarget for the platform shifts that matter, minus the noise.

15/06/2026

Most fintech brands still treat TikTok as a brand awareness experiment rather than a performance channel. This case study shows that TikTok can deliver even more.
💡 A 3-month campaign for a credit consulting company — 16.7M impressions, $0.12 per lead, outperforming every comparable channel on the same budget.
The results came from a specific approach: algorithm-first structure, platform-native creative, and a willingness to let the data drive optimization rather than override it.
If you want to launch TikTok ads reliably and scale without operational friction, DM us.

Crypto advertising is growing rapidly — global ad spend in the space runs into billions of dollars every year. Yet despi...
08/06/2026

Crypto advertising is growing rapidly — global ad spend in the space runs into billions of dollars every year. Yet despite all the money being poured in, many campaigns fail to deliver the results businesses are actually looking for.

Unlike standard verticals, crypto advertising faces strict platform policies, tightening regulation, and the constant challenge of communicating clearly with an audience that is skeptical by default.

Our partners found an unconventional entry point for promoting a crypto exchange Telegram bot — and instead of relying on broad audience targeting, they placed their bets on ads inside competitor bots. Where the audience already understands how exchanges work and needs no lengthy warm-up. The funnel collapsed to a single step: ad — bot — request.

Eight months of structured work — testing combinations, cutting what didn't perform, scaling what did — brought the campaign to a steady, measurable result.

✅ Cost per user acquisition came in at €9.6 against a planned KPI of €21.5.
✅ Average order value came in at twice the initial forecast.
✅ ROMI reached 421%.
✅ Over the campaign period, the bot gained 45,000+ new users and received more than 2,000 exchange requests.

Operating in a regulated or complex vertical and looking to run ads without bans or wasted budget at launch? Reach us out — we'll walk through your case and find a solution that fits your niche: https://evido.me/

Two weeks ago, most marketers had not seen ChatGPT’s ad platform. Here is everything we published about it.— The full wa...
04/06/2026

Two weeks ago, most marketers had not seen ChatGPT’s ad platform. Here is everything we published about it.

— The full walkthrough of OpenAI Ads Manager Beta (check the link in bio)

— A screen-by-screen video of building a campaign

— How the three-level cabinet works

— How to write context hints that target the right conversations

— What the pricing really means

The honest state of play: ChatGPT advertising is live, but the map is still small — four English-speaking markets today. The beta is expanding.

Evido by Aitarget is already inside the cabinet. Stay tuned and we will flag the moment your market opens.

03/06/2026

ChatGPT Ads is already rolling out in the US, Canada, Australia and New Zealand.

The geo targeting is more detailed than many advertisers would expect — and Evido by Aitarget is already inside Ads Manager, exploring the setup from a reseller and advertiser perspective.

We’ll keep tracking new markets, campaign options and practical setup details as the product develops.

02/06/2026

A stronger ChatGPT Ads context hint does not just describe the advertiser.

It describes the conversation where the ad should become relevant:

WHO — who is asking

PROBLEM — what they are trying to solve

DECISION — what they are choosing

SIGNALS — what they might ask ChatGPT

Example:

“Show this ad when marketing managers at ecommerce brands are looking for ways to scale paid acquisition, compare new ad channels, reduce CAC, or improve campaign performance across platforms.”

Full template + walkthrough in our bio.

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