https://www.facebook.com/107482764886138/

Brighton WAVE, Lagos (2026)

16/06/2022

The buyer’s journey can be summarized simply as "the customer's path to purchase" during which they research a problem, find potential solutions to it, and then choose one of those solutions.

On a customer's path to purchase, they could be in any one of these stages:

Unaware
Pain/Problem Aware
Solution Aware
Provider Aware
Customers today have more access to information than ever before to compare your business, and the services or products you offer, to your competitors. However, this also means that you have the opportunity to earn their trust very early in their journey, before they are even looking at your competitors (or reach the "Provider Aware" stage of their journey).

The buyer’s journey provides you with a way to understand the kinds of questions your customers will ask when looking for a solution to the problem you hope to address.

14/06/2022

Hi there,
It’s been a while, let’s continue from where we left off😁
I’ll be discussing “The buyers journey”
And how you can leverage on technology to making them your paying customers.

Customers today want to know they are making the best purchase and will take the time to research all of their options before making a commitment. While this means you’ll face more competition, it also provides you with more opportunities to reach potential customers (your ideal buyer persona) at each stage of their decision-making process. Understanding the buyer’s journey will give you insight into: your prospects’ psychology, how to meet their needs, and as a result how to convert them to sales.

To be continued in the next post…….

12/03/2022

THE BUYER PERSONA
A buyer persona helps you determine who your ideal customer is. Understanding who you want to reach will guide you in a variety of ways, from choosing the right social media platforms to use, to creating the best mix of content to share, to being able to target advertising to the right audience.

Make sure you understand all the basic demographics about your buyer persona like age, gender, income, occupation, interests, motivations, and objections. But if you can, also go a few steps further and dig into their psychographics — which websites they visit, which online shops they frequent, and which social sites they like best. Social media gives you the ability to be more personal and really hone in on the right type of persona for your products and services, so the more you know, the better you can target social audiences.

08/03/2022

Social media is one of the most powerful ways to connect with your audiences. -Sprout

Social reports that “When consumers follow a brand on social, 67% of consumers are more likely to spend more with that brand, and 78% say they will visit that brand’s physical retail store. This is especially true among millennials: 84% said they were more likely to buy from a brand they follow on social media compared to a brand they don’t follow on social.”

21/02/2022

Here’s how to get started with video marketing for your business.
Kindly like and share.
My name is Bright and I’m an ad expert across all channels. I’m highly skilled in digital advertising, social media management and competitive market lead.
Send a DM and let’s scale your business to the next level.

21/02/2022

Here’s how to get started with video marketing for your business.
Kindly like and share.
My name is Bright and I’m an ad expert across all channels. I’m highly skilled in digital advertising, social media management and competitive market lead.
Send a DM and let’s scale your business to the next level.
#

14/02/2022

INCORPORATING VIDEO INTO YOUR MARKETING STRATEGY IS ONE OF THE BEST WAY FOR EFFECTIVE IN THIS DAY AND TIME. CHECK ALL SLIDES TO GET APPRISED WITH THE BENEFITS OF VIDEO IN ANY MARKETING STRATEGY.
Kindly like and follow this page for great marketing tips if you desire a great result in your business.

05/02/2022

It’s fair for small businesses to ask what digital transformation means for the future of work. How can we quickly switch gears? What tools and processes will impact the future of business?
However, it’s less about digital transformation as a whole and more about the steps you take to improve the customer experience through technology. The most successful companies will take a long-term perspective and they’ll be willing to embrace change. To that end, industry leaders will find the right people and digital tools to transform the customer experience to match customer expectations.
In considering the future of work, small businesses need to innovate their approach to the workforce. Out of necessity, many workers have learned to adapt to a remote work environment. For employees, the digital environment has its benefits. Ultimately, digital transformation helps companies evolve their workforce. In fact, small businesses may be inclined to favor employees that can work remotely and independently.
Good morning!

24/01/2022

Facebook is now one of the most popular marketing platforms on the planet. As the social giant has grown to more than 2.7 billion active users, it’s also expanded its advertising network to suit a wide range of businesses.

Now a ton of the benefits of advertising on Facebook are obvious, but paid advertising does come with a lot of complexities. It’s important to understand what Facebook offers businesses and how its paid ad network is built to offer a bunch of advertising options before you can see how it might help you reach new audiences.
Facebook’s market share for digital advertising is close to 20%, making it one if the single largest options for advertising, behind only Google. Plus the 2020 corona virus pandemic has given digital advertising some unexpected swings, Facebook’s Q2 revenue is well past $18 billion, an 11% increase over 2019! And average ad costs are lower than last year as well. As the world adjusts to decreased store traffic and lower brick-and-mortar results it only makes sense to consider the benefits of Facebook advertising for your business. Online-first companies and eCommerce are set to become the norm for businesses and the advantages of Facebook advertising over its competitors make it a good option.

Facebook’s advertising model functions on the ubiquitous “pay-per-click” model which has become the single biggest system for internet advertising. The reasons why PPC is important are also the same benefits of Facebook advertising: it’s affordable, effective, and fast.

22/01/2022

Why Small Businesses Need to Invest in Digital Transformation

Whether small businesses were ready for digital transformation or not, the pandemic forced many businesses to give it a try. Only a tiny percentage of small businesses are in the advanced stages of digital transformation. Maturity in digitalization plays a huge role in growth for small businesses. If the projections pan out, small businesses that digitize their operations will be on an unprecedented upward growth path for the near future.

To get a better pulse on why small businesses need to accelerate digital transformation, let’s look at where small businesses stand and how the front-runners are faring since making the switch to digital tools.
A recent report by Cisco gives us a clear picture of the digitalization landscape and how the pandemic has evolved it.
72% of small businesses are accelerating digitization because of COVID-19 and the need to operate a remote workforce or better engage with customers.
Only 24% of small businesses are in the most advanced stages of digital transformation.
A mere 4% of small businesses are in a digital native stage.
Around 26% of small businesses have made little or no effort to accelerate digital transformation.

18/01/2022

CHALLENGES FACING NIGERIAS FINEST ENTREPRENEURS (cont)

2 INABILITY TO TRANSFORM TO DIGITAL TECHNOLOGY

Digital transformation is more than adding a few digital tools into your current workflows. It requires a new view of reality as it pertains to how your company functions now and its potential for operating better in the future.
Much like it sounds, digital transformation means adopting digital technology in place of traditional manual processes. The “transformation” part of the term refers to how the right digital tools and processes can transform your business—in a positive way!
Companies that integrate digital technology into all areas of their businesses fundamentally change how they deliver value and meet their customers’ needs.
Digital transformation initiatives require an overall cultural shift within your business. It requires you to ask questions, experiment with tools and workflows, and maybe experience an occasional failure. When digital tools don’t work as you expect them to, it’s an opportunity to learn how to do things better, so that’s not a bad thing either!

16/01/2022

Sometimes we put a lot of effort into our business,we spend a fortune trying to make it work, we watch all the materials available in order to make sure we do everything correctly to get the result we desire. After all is said and done every effort still goes down the drain and there’s little or nothing to show for it.
The biggest challenge facing Nigeria’s finest entrepreneurs out there is the inability to grow and build a sustainable venture. You’ll be quick to ask why?
I’ll tell you, I’ll even give you a long list of them.
1- Lack of Online visibility

visibility relates to how easy it is for clients and potential customers to recognize and locate your business online. That’s pretty important because it can help keep your operation in the black. For every organization, visibility matters; for some, it’s absolutely critical.
When you’re actively visible online, prospective clients will be effortlessly directed to your business and you will stand a good chance to have a valuable patronage.
I’ll continue later….
Sorry I forgot, Happy new year. Welcome to 2022 🍷

Brighton WAVE

16/06/2022

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21/02/2022

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