17/10/2025
In 2022, my boss offered to drive me and a colleague to deliver a printing job. It was during the December festive period, and we encountered a gridlock.
That gridlock moment gave me an opportunity to learn something that still resonates with me today. As we sat patiently in the car, my colleague, who sat at the back, started a conversation about the JAPA syndrome. He mentioned that despite the massive emigration from Nigeria, everywhere was still crowded. Then he added, “Sebi this gridlock is as a result of people’s movement congestion?”
My boss, who sat beside me, paused and sighed. He turned to me and called the senior colleague’s name, then asked, “What’s the economic lesson in this?”
I replied, “December la wa, awon eniyan a fe na owo.”
He interrupted, “People spend anywhere during the festive period regardless of the population.” Then he continued, “Next time, put your eyes on the numbers and calculate what you can offer a particular fraction of that number in exchange for money. Aarin bi mo se ma n’ronu ni yen.”
We kept quiet. After a moment, he suddenly laughed and continued, “I try to sell as many products as possible, even if I’ll be getting one thousand naira or one hundred naira from each product. My resolve is that in a day, there’s always a certain percentage of profit and a fraction of capital increasing my wealth. This is how to trade. Do not joke with your numbers.”
My thinking changed entirely, this serves as the fundamental of my lesson on trade. I may not possibly serve everyone in printing, branding and packaging serves, but the fraction i picked is converting.
The same believe is entrenched to other aspect of trade i am projecting , the profit may not necessarily be huge but it most covert to actual value. This is the preliminary of trade and it’s the best way to build wealth.
You have a large numbers of followers on Facebook, 1k+ but you're not selling anything, not people’s image, products, courses, and services to them. You don't e
