01/09/2025
The opportunities and tools that are before us in this generation are enourmous. One of them are digital marketing tools; Social media advertising, SEO, Google My Business, AI for business etc.
One thing that is important to note is that there are a lot of businesses out there that are looking to increase their prfitability. As a result, digital marketing would always be an evergreen skill to acquire.
While a lot of people look at opportunities of "japa" from Africa, this is one skill that one can acquire and enjoy both worlds. Learning a skill like digital marketing affords one to be able to even live in Africa and still earn foreign currency, especially for businesses situated in the USA, UK and Canada; as this skill is universal.
The reality is that our young people must move away from this mentality of owning "paper certificates" that do not amount to much in terms of value. Any paper certificate that does not encourage anyone today, from spending a lot of time on their laptops doing legitimate activities, would work against them in the near future.
The days for manual marketing is going. If there is anything you want anyone to see, put it on their mobile phone and the skill to make this happen is digital marketing.