27/08/2026
GA4 is finally seeing other platforms. 👀
Google has added direct product links for:
→ Meta
→ TikTok
→ Pinterest
→ Reddit
→ Snap
Once connected, GA4 can import campaign-level costs, clicks, and impressions and compare them with your website conversions and revenue.
That means fewer dashboards, fewer CSV exports, and hopefully fewer files named:
Report_FINAL_Final2_USE_THIS_ONE.xlsx
A quick reality check: this improves cross-channel reporting; it doesn’t magically solve attribution. Clean UTMs still matter.
But for performance marketers, this is a genuinely useful update.
Find it under: GA4 → Admin → Product Links
Meta is the one I’m most curious to test. Which one would you connect first?