12/08/2021
๐ ๐๐๐ฌ๐ญ ๐๐๐ฒ๐ฌ ๐ญ๐จ ๐๐๐๐ง๐ญ๐ข๐๐ฒ ๐๐จ๐ฎ๐ซ ๐๐๐๐๐ฅ ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐๐ซ๐ฌ
Wondering who is the right type of customer for your business.
Confused about who your customers are, where they are and how to find them.
Use the following tips to discover your customers Identify, where they are, and what they truly need in your service.
๐. ๐๐จ๐ง๐๐ฎ๐๐ญ ๐ ๐ฌ๐ฎ๐ซ๐ฏ๐๐ฒ
Create a survey and have people who fall within your proposed targeted audience respond to it.
For instance, someone who sells baby clothes should have nursing mothers and about to deliver pregnant women respond to her survey questions because they are the ones who are most likely going to patronise the business.
๐. ๐๐จ๐ง๐๐ฎ๐๐ญ ๐ ๐๐จ๐ฆ๐ฉ๐๐ญ๐ข๐ญ๐ข๐ฏ๐ ๐๐ง๐๐ฅ๐ฒ๐ฌ๐ข๐ฌ
Identify leading competitors, examine their social media pages to get insights into the kind of people who are patronizing them - those patronizing them are most likely going to purchase yours when they discover your business.
๐. ๐๐๐ฏ๐๐ฅ๐จ๐ฉ ๐ ๐ฉ๐๐ซ๐ฌ๐จ๐ง๐
A persona is a marketing methodology that helps define potential customers into recognizable segments or groups.
And we have the following groups;
โข๐๐ ๐ ๐ ๐ซ๐จ๐ฎ๐ฉ: are your potential customers babies, teenagers, adults, elderly ones etc.
โข๐๐๐ง๐๐๐ซ ๐ ๐ซ๐จ๐ฎ๐ฉ: are they male or female or both
โข๐๐จ๐๐๐ญ๐ข๐จ๐ง ๐ ๐ซ๐จ๐ฎ๐ฉ: where do majority of them reside
With this you will know whether your audience is a teenage male or female who resides in Lagos or Abuja
๐. ๐๐จ ๐๐ง ๐จ๐ง๐ฅ๐ข๐ง๐ ๐ฌ๐๐๐ซ๐๐ก
Use platforms such as Nairaland, Quora, Reddit, Facebook groups, Twitter, Amazon to research those who give reviews or discusses about the particular product or service you sell
๐. ๐๐๐ฌ๐๐๐ซ๐๐ก ๐๐ง๐ ๐๐ซ๐๐ข๐ง๐ฌ๐ญ๐จ๐ซ๐ฆ ๐ญ๐ก๐๐ข๐ซ ๐ฉ๐จ๐ฌ๐ฌ๐ข๐๐ฅ๐ ๐ข๐ง๐ญ๐๐ซ๐๐ฌ๐ญ๐ฌ
Outline the websites they read, blogs they go to consume gists, influencers or top brands that they follow.
These gives insights into where they can be readily found and what marketing channel that can be used to target them
