Sam Idowu

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Attention grabbing headline is very nice.But closing a sale is where the money really lies. Follow this thread carefully...
09/02/2022

Attention grabbing headline is very nice.

But closing a sale is where the money really lies.

Follow this thread carefully.

02/02/2022

Successful brands focus on one target audience. This allows them to be more favoured, more expensive and more connected to their audience.

For instance, Rolex focuses on rich people.

That's why they have their slogan to be "Expensive watch owners".

This focus will actually appeal to two different audiences at the same time - The rich ones who doesn't want their standard to fall and the wannabes; they too would want to jump on the bandwagon (Everybody wanna feel among by the way).

So, when ever you are writing a copy, focus on one target audience and a lot more will follow.

01/02/2022

Objections in prospect’s head stops her from buying a product.

This is what makes her want to think about getting the product.

Once a customer’s buying desire is awakened, they feel the need to go ahead and get the product, yet they are slowed down by objections.

Your duty as a sales person is to remove those objections and show them more reasons why the product you are writing about is the best.

29/01/2022

If you do not know the buying motivation of your audience, your sales copy might be whack.

Buying motivations are factors that work together to influence individual to consider purchasing a product or service.

They keep a prospect motivated.
.. A certain desire in them (prospects) must be directed to the product or service.

So, when writing copies, you need to be able to properly project these desires and connect them to your offer.

Beyond that, buying motivations are usually a combination two things ... Which are:

Emotional and Rational

A rational purchase is usually made out of need while emotional purchase is made out of excitement, greed and so on.

Know the buying motivation of your target audience today!

28/01/2022

Using story to sell is one of the skill a lot of people still don't understand.

Naturally, humans love story.

We all grow up listening to different stories both real life and folktales.

Seriously, when you use it to sell your products, your prospects will be able to relate with your products well.

You have probably heard that stories do three things to any promotional message you are writing ...

• It educates your prospects.
.. You can't expect a confused person to buy your product.

• Secondly, it fascinates.
.. Yeah it makes your prospects get attracted to your products (If you can use it well).

• Thirdly, it resonate well with your prospects' emotion.
.. If you can craft your storylines well, and make it relatable to your prospects,

The only thing that will be going through their mind is ...

"Uhm ... And this thing is actually talking to me oo, I will be a fool if I don't get this product".

26/01/2022

Mindset has a lot to do with making sale.

If you do not belief in your product or services, no one will buy it from you.

It is that simple.

25/01/2022

... Creating invaluable profit with written words

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