09/09/2026
Your marketing budget isn't failing. Your response time is. π
Here is what the numbers say:
When an inbound prospect submits an inquiry, intent has a half-life measured in minutes, not days.
According to research from MIT and Harvard Business Review:
β’ Reaching a lead within 5 minutes makes you 21x more likely to qualify them.
β’ Waiting just 30 minutes drops your contact rate by 100x.
β’ The average B2B company takes 42 hours to respond.
In emerging markets like Nigeria and Kenya, forcing executives into slow email chains causes massive drop-off. Decision-makers live on WhatsApp, where open rates sit at 98% and replies happen in under two minutes.
If your sales pipeline takes days to answer an inquiry, you are funding awareness for the competitor who picks up the phone first.
Swipe through to see the exact breakdown. β‘οΈ
Audit your commercial pipeline with Core Digital:
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