CPPL Consulting

CPPL Consulting At Customer Passion Point Limited (CPPL), we are passionate about creating value through innovative and affordable marketing consulting and training solutions.

At CPPL, we help businesses grow faster and smarter by unlocking market opportunities through innovative, customized, and affordable marketing consulting and training solutions. For nearly a decade, our team of dedicated value-creation consultants has been empowering businesses to build meaningful connections with their customers and enhance their capabilities. Our extensive experience spans vario

us sectors, and we've had the privilege of supporting prestigious brands such as MTN Nigeria, Nigerian Bottling Company, World Bank IFC, Smartcash PSB, MoMo PSB, Zaron Cosmetics Group, MainOne Cables, and Axa Mansards, among others. We pride ourselves on our commitment to delivering excellence. Our client-focused approach ensures that we remain dedicated to achieving the goals of our clients, and we are only satisfied when they achieve sustainable success. Our Services:

Marketing Consulting: Tailored strategies to drive growth and brand engagement. Training Solutions: Comprehensive programs to develop and enhance staff capabilities. Sales and Channel Development: Effective solutions to boost sales performance and channel efficiency. Customer Experience Management: Strategies to create exceptional customer experiences and build lasting relationships. Market Research: In-depth analysis to understand market trends and customer preferences, guiding informed decision-making. At CPPL, we believe in the power of collaboration and innovation. Our mission is to help businesses thrive and succeed in a competitive market by providing exceptional service and delivering results that matter. Join us on our journey to create lasting value and drive impactful business transformation.

28/08/2026

Your brand doesn’t need to be everywhere. It needs to be where your buyers already are.

That’s the difference between activity and strategy 👇

📊 Programmatic Advertising — your ad spend follows the customer, not a guess.

📱 Social Media Advertising — built for scroll-stopping, not just posting.

🎪 Brand Activation — turning a launch into an experience people remember.

🛣️ Outdoor Advertising — from Lekki to Alaba, your brand where the eyes already are.

Four channels. One growth strategy.

Which of these is missing from your current marketing mix? Tell us below 👇

GrowthMarketing OOH DigitalMarketingNigeria

Pretty ≠ profitable.“A campaign that doesn’t convert is just expensive art.” — CPPL ConsultingReach tells you who saw it...
24/08/2026

Pretty ≠ profitable.

“A campaign that doesn’t convert is just expensive art.” — CPPL Consulting

Reach tells you who saw it. Conversion tells you if it worked. Two very different report cards.

Save this for the next time someone pitches you on “vibes only.”

MarketingROI

Reach isn’t revenue. 📊Most FMCG teams walk into Q4 chasing the same number: reach. More impressions, more billboards, mo...
18/08/2026

Reach isn’t revenue. 📊

Most FMCG teams walk into Q4 chasing the same number: reach. More impressions, more billboards, more “share of voice.”

But reach only tells you who saw your brand, not who bought it, and definitely not whether it moved off the shelf before the promo ended.

The metric that actually matters this quarter? Sell-through rate. It’s the difference between a campaign that looks good in a report and one that shows up on a P&L.

We’ve watched brands spend big on visibility in Lekki while shelves in Alaba and Mile 12 sat still — because distributor stock wasn’t turning fast enough to match the demand spike reach was supposed to create.

Swipe through for the framework, then tell us: which number is your team optimising for this Q4? →

📩 Marketing Strategy & Growth support for FMCG brands — link in bio.

LagosBusiness BrandStrategy Q4Planning TradeMarketing MarketingROI

14/08/2026

Your network can be your next business opportunity. 🤝

A strong referral doesn’t just open a door, it creates trust before you even walk through it. Connect, recommend, and grow together.

11/08/2026

Great teams don’t just work together, they grow together. 🤝

A little team bonding, a lot of laughter, and stronger connections beyond the workplace.

Welcome to August- a month to stay focused, think ahead, and make every move count.Whether you’re building your career, ...
01/08/2026

Welcome to August- a month to stay focused, think ahead, and make every move count.

Whether you’re building your career, growing your business, or developing your team, remember that success comes from intentional action, not chance.

This month, choose to:
✨ Stay focused.
✨ Keep learning.
✨ Lead with confidence.
✨ Make strategic moves that create lasting results.

From all of us at CPPL, we wish you a month filled with growth, success, and new possibilities.

💛

Most brands study their competitors by looking at their ads and their social media. That’s the surface.The brands pullin...
27/07/2026

Most brands study their competitors by looking at their ads and their social media. That’s the surface.

The brands pulling ahead are studying what their competitors are missing, the consumer segments they’re ignoring, the objections they’re not answering, the geographies they haven’t reached.

Knowledge of the gap is a competitive advantage.

We help Nigerian brands find the gaps worth knowing.
Link in bio.

Most Nigerian founders ask: “How much should we spend on marketing?”The better question is: “Is the business ready for w...
22/07/2026

Most Nigerian founders ask: “How much should we spend on marketing?”

The better question is: “Is the business ready for what marketing will produce?”

Because marketing amplifies what already exists. Invest too early — before the product has proven itself, before the sales process can handle demand, before there’s a clear pathway from awareness to revenue — and you’re not accelerating growth. You’re accelerating problems.

Swipe through the 5 signals that say your business is ready. ➡

MarketingNG CPPL

Most growing Nigerian businesses ask the wrong marketing question.They ask: “How much should we spend?”The better questi...
20/07/2026

Most growing Nigerian businesses ask the wrong marketing question.

They ask: “How much should we spend?”

The better question is: “Are we ready for what marketing will produce?”

Because marketing amplifies what already exists. If the product hasn’t proven itself, if the sales process can’t handle new demand, if there’s no clear pathway from awareness to revenue, more visibility won’t fix any of that. It will accelerate the problem.

The businesses that get the most from marketing investment are the ones that treated it as a business decision first, and a creative one second.

Ready is not about budget. It’s about what the business can do with attention when it arrives.

Address

4FL114, Brasas'R Place, 69 Admiralty Way, Lekki Phase 1, Lekki
Lagos

Opening Hours

Monday 08:00 - 17:00
Tuesday 08:00 - 17:00
Wednesday 08:00 - 17:00
Thursday 08:00 - 17:00
Friday 08:00 - 17:00
Saturday 09:00 - 14:00

Telephone

+2347011962027

Website

Alerts

Be the first to know and let us send you an email when CPPL Consulting posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to CPPL Consulting:

Shortcuts

Share

Category