26/08/2026
I've got a quick question for you: when's the last time you opened a marketing email on purpose?
If you're struggling to answer that, so is everyone on your list when your emails land in their inbox.
Most brands getting opened, clicked, and bought from aren't sending more emails. They're using AI to send smarter ones, built around people's behaviour.
We've put together a full guide covering how it works, what results to expect, and how to get started without the need for a big team or budget.
Worth a read if your open rates have been stuck for a while:
Think about the last time you opened a marketing email on purpose. I am not talking about you scrolling while clearing your inbox; I am talking about something that made you click. Something in the…