30/03/2018
As a startup Entrepreneur in Lagos, Nigeria, West Africa, how can I raise startup funds for my business?
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HOW TO RAISE MONEY FOR STARTING A BUSINESS
The task of raising money for a business is not as difficult as most people seem to think. This is especially true when you have an idea that can make you and your backers rich. Actually, there's more money available for new business ventures than there are good business ideas.
A very important rule of the game to learn: Anytime you want to raise money, your first move should be to put together a proper prospectus.
This prospectus should include a resume of your background, your education, training, experience and any other personal qualities that might be counted as an asset to your potential success.
You'll have to explain in detail how the money you want is going to be used. If it's for an existing business, you'll need a profit and loss record for at least the preceding six months, and a plan showing how this additional money will produce greater profits. If it's a new business, you'll have to show your proposed business plan, your marketing research and projected costs, as well as anticipated income figures, with a summary for each year, over at least a three year period.
It'll be advantageous to you to base your cost estimates high, and your income projections on minimal returns. This will enable you to "ride thru" those extreme "ups and downs" inherent in any beginning business. You should also describe what makes your business unique - how it differs from your competition, and the opportunities for expansion or secondary products.
This prospectus will have to state precisely what you're offering the investor in return for the use of his money. He'll want to know the percentage of interest you're willing to pay, and whether monthly, quarterly or on an annual basis. Are you offering a certain percentage of the profits? A percentage of the business? A seat on your board of directors?
It's always a good idea to have an attorney and an accountant help you make up your business prospectus. As you explain your plan to them, and ask for their advice, casually ask them if they'd mind letting you know of, or steer your way any potential investors they might happen to meet.
Once your prospectus is done and thoroughly reviewed for errors and omissions, take the following steps:
Set up a party and invite your friends, family and well-wishers over. Explain your business plan, the profit potentials, and how much you need. Give them each a copy of your prospectus and ask that they pledge a fifty or hundred dollars each as a non-participating partner in your business. All you need is 15 people pledging $100 each or 30 people pledging $50 each, to reach your target.
If you fail to raise the capital with the method above, start thinking about the idea of inviting investors to share in your business as silent partners. You can start by Authorizing 1,000,000 shares of common stock at 1 cent par value for $10,000 and... You can issue and sell up to $2,000 worth of stock in your company to meet your capital needs.
You would offer each other investor 10,000 shares of common stock at $100. This way you have 20 units of block of investment and each unit is $100. That would give you $2,000 capital. You are giving out 200,000 shares (20% of your company) to raise the money, you are left with a 80% controlling interest.
The above scenario is for illustration purpose only. You have to determine how much of your company you are willing to give up to get the funding required. Feel free to tweak the plan to suit yourself and purpose.
Seek appointment with owners of successful businesses that you know. Share your prospectus with them. Successful business people are potential investors that you should go after
An investor uses his money to make more money. He wants to make as much as he can, regardless whether it's a short term or long term deal. In order to attract him, interest him, and persuade him to "put up" the money you need, you'll not only have to offer him an opportunity for big profits, but you'll have to spell it out in detail, and further, back up your claims with proof from your marketing research
Don't ever try to "con" a potential investor. Be honest with him. Lay all the facts on the table for him. In most cases, if you've got a good idea and you've done your homework properly, an "interested investor" will understand your position and offer more help than you dared to ask.