16/10/2014
Hello there!
It's Thursday the 16th of October. And If you are off to make your business happen today as you did yesterday...we wish you all the very best.
We also want to draw your attention the never ending need for constant, effective and evolving marketing as a life source for your business.
We all seem to know this and yet we all need to be reminded of it by the day...or even by the minute. It's now that serious!
Especially with the online market arena creating a level playing field for any business of any size to play BIG.
Businesses now have to realize the new marketing realities that abound in today's commercial world.
A world where a company executive can impress a nation's president with his high end business from across the pacific, armed with just his laptop, coffee mug and underwear. Ha ha ha!
This age is far more amazing than Spider-man.
Once upon the 80s a good brand had a throne and could just sit there and be worshiped by adoring fans (customers) worldwide.
Then as the mid 90s came along things started to heat up a bit as these royal brands had to get off their lofty thrones put on some sneakers to go intermingle and shake hands with the, now distracted, "fans" who once adored them.
But today brands have to manage a hectic to-do list get around with jet packs trying to get the "fans" and keep the "fans" interested.
And all thanks to the new way of the internet and social media.
Marketing, especially online, is now the full-time art, science, psychology and lifeblood of business existence, relevance and success.
For any business owner or brand to underestimate this would be as dangerous as challenging Mike Tyson to a fight just because you assume he hasn't still got it.
At Concept City we have dedicated ourselves to building stronger creative, social, intellectual and technical capacity to help our clients and prospects setup and maintain dynamic and effective brand positions, marketing strategies and campaigns that can make them winners in this new marketing game.
Let's all get ready for the ride of our lives in this new and evolving marketing world scenario. For some will simply crash and burn, some will fade into oblivion while some will soar and soar and soar.
And the latter will be you.
Best regards,
Zakari Atta
Creative Director
