Internet Marketing Strategies For Local Business and Organisations

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Internet Marketing Strategies For Local Business and Organisations Encore Business Services (SpokenTwice) offers businesses tools and tips hey need to excel at using the internet for marketing purposes

Spoken Twice is a brand of Encore Business Services, a web marketing consulting outfit based in Lagos Nigeria. We offer creative web design services, search engine optimization and social media consulting. Our goal is to help as many businesses to leverage on the internet through our expert knowledge of the industry

"if each one could reach one, Then each one can teach one. What a much more beautiful nation nigeria would be" - Charles...
07/04/2017

"if each one could reach one, Then each one can teach one. What a much more beautiful nation nigeria would be" - Charles Charles Bruce Chukuma (aka Chaz B) The quote above was used as parting remarks by one of Nigeria's most beloved radio presenters of all time. Known as ChazB, he anchored "sharing life issues", a family talk show, and was known for his soothing baritone voice which reached thousands of households and helped a lot of families. [ 1,679 more word ]

http://spokentwice.com/nigeria-tech-startup-ecosystem/

DON'T just build your own businesses, but invest in the growth of the Nigeria tech startup ecosystem. Here is why you should join the campaign?

Note: This is an updated version of a post I originally published as a guest post. One the best marketing strategies in ...
20/03/2017

Note: This is an updated version of a post I originally published as a guest post. One the best marketing strategies in the world is to give away your products for free. Some people won't agree with this, but you might remember how I proved this in my article on free economy model. To refresh your memory, I shared several models of the… [ 1,186 more word ]

http://spokentwice.com/social-wifi/

Is it possible to make money while giving away your product for free (especially when it might even make sense selling it?) Find out how Flobyt will probably make more money by giving away the product instead of selling it.

Let's do a role play. Imagine for a second that you are a barber with a shop somewhere in the streets of Lagos. Will you...
18/03/2017

Let's do a role play. Imagine for a second that you are a barber with a shop somewhere in the streets of Lagos. Will you advertise that business on CNN (any TV, newspaper or radio with global reach) or instead find a smart way to advertise to people in the neighbourhood? Your guess is as good as mine, because it will amount to waste of money if most of the people that will see your advert will not be able to do business with you. [ 1,098 more word ]

http://spokentwice.com/local-seo-for-startups/

One of the easy ways to attract highly targeted traffic to your startup is by optimizing it for local SEO. Local SEO is an aspect of search engine optimization that enables you to “inform” Google that you want your website to be displayed when users from a specific location are looking for...

Google (or let's call it Alphabet) is one of the most valuable companies in the world. The company has some incredible t...
15/01/2017

Google (or let's call it Alphabet) is one of the most valuable companies in the world. The company has some incredible tools, and I will share about 21 of them that you can use to grow your business. The interesting part is that Google is not worried about charging money for these tools anytime soon because most of their revenue comes from somewhere else - their Google Adwords programme. [ 2,114 more words ]

http://spokentwice.com/google-business/

Do you know you can use Google for several things other than search and GMail? In addition to these two, you will discover several other business tools that are also free to use in your business. it is time to leverage Google for your business.

The hospitality sector is a multi-billion dollar industry in Nigeria. According to Agusto & Co. report, the sector was w...
08/01/2017

The hospitality sector is a multi-billion dollar industry in Nigeria. According to Agusto & Co. report, the sector was worth approximately $3 billion in 2015; maybe, that is why it is one of the well funded verticals in Nigeria startup ecosystem. The major local players like SlimTrader, HotelNowNow, and Hotels.ng have an estimated funding up to $5million. If you add Jovago (now known as Jumia Travels) and Wakanow to the mix, the funding valuation probably rises to $15 million or more. [ 1,505 more word ]

http://spokentwice.com/hotel-startups/

5 startups are making a difference to the $3 billion hotel sector in Nigeria. This post highlights what they are doing to gain market share and win customers' trust.

Mark Essien Vs. Jason Njoku (Who is the greatest?) There are quite a number of amazing startup entrepreneurs that I resp...
08/12/2016

Mark Essien Vs. Jason Njoku (Who is the greatest?) There are quite a number of amazing startup entrepreneurs that I respect in Nigeria. Among them, Mark Essien and Jason Njoku stand out easily. Judging by the picture, if there was a street fight, the muscles shows who might win – good enough they are on the same side :) While Jason earned himself the Startup Internet poster boy for building a multi-million dollar business out of Nollywood, Mark Essien took a different route of making it easy to book hotels online in Nigeria. [ 1,438 more word ]

Discover how Mark Essien and HotelsNG's strategies help them become the leading hotel booking site in Nigeria so you can use it to grow your brand and sales

Lagos - 22nd November, 2016. – Growth Marketing Masterclass is an invite-only event for growth hackers, digital marketer...
29/11/2016

Lagos - 22nd November, 2016. – Growth Marketing Masterclass is an invite-only event for growth hackers, digital marketers and startup founders to network and learn more actionable tips on data-driven marketing for startups. The first series is holding 10th December, 2016 at HotelsNG office in Lagos. Request your invite www.SpokenTwice.com/growth Growth marketing or growth hacking is more than a buzzword. It is a methodology used by successful startups to grow to unicorn status, sometimes from 0 to 2 billion users and more billions in valuation (think Facebook, WhatsApp, AirBnB, Uber etc) [ 328 more words ]

http://spokentwice.com/growth-hackers-startups-lagos/

Attend this event to build a career in growth marketing, network with other A-star growth hackers and hire growth marketers for your startup.

I recently got back from a Fintech conference/awards in South Africa where I was privileged to meet the CEO of Interswit...
08/11/2016

I recently got back from a Fintech conference/awards in South Africa where I was privileged to meet the CEO of Interswitch as well as other key players in the financial technology ecosystem in Africa. Finance-Indaba, the event that took us to South Africa claims to be the biggest fintech event in Africa. It also happened that VoguePay and Interswitch are the only Nigeria companies nominated in the… [ 1,070 more word ]

http://spokentwice.com/interswitch-online-payment-nigeria/

Lessons to learn from legacy fintech players like Interswitch. New opportunities to explore and how to overcome challenges of online payment in Nigeria.Continue Reading →

This post is for you if…. You are you a founder whose startup is still at early-stage and you are bootstrapping everythi...
11/10/2016

This post is for you if…. You are you a founder whose startup is still at early-stage and you are bootstrapping everything on low budget. I believe that a low budget is not an excuse to run your startup on assumptions, blind metrics and gut feelings. That is why I want to share some of the things I have found very useful to help you run a data-driven startup with zero budget and still be effective. [ 1,291 more word ]

http://spokentwice.com/startup-data-driven-analytics/

You need to make informed, data-driven decisions to grow your startup. Learn how I do this using a powerful combinations of 3 FREE analytics tool.

I like mobile apps. I once published lessons from the growth of YouVersion; a Bible app with 200 million downloads where...
20/09/2016

I like mobile apps. I once published lessons from the growth of YouVersion; a Bible app with 200 million downloads where I highlighted 5 things that made YouVersion one of the most successful bible app in history. While the lessons of that post are insightful, it might not resonate with someone who is just building his app portfolio on low budget. [ 1,656 more word ]

http://spokentwice.com/low-budget-app-marketing/

Getting people to download your app is becoming more difficult and requires huge budget. Here are 11 ways to boost your app downloads on LOW BUDGET.

Truly, no one is self-made. Yet, you hear statements like "I made it on my own" which is not true in real life. I have r...
09/09/2016

Truly, no one is self-made. Yet, you hear statements like "I made it on my own" which is not true in real life. I have realized that in order to build a successful business, surrounding yourself with the right support network is crucial. This is because no matter how "self-made" you are, at one time or the other you needed help, someone's network or their recommendation to get what you needed. [ 1,487 more word ]

http://spokentwice.com/startupgrowth-advisor/

Research shows that startups that have networks of mentors have 3X growth than others. Here is how to build your startup advisor board.

I am a big believer that a startup in Nigeria could achieve the unicorn status with $1billion in valuation. Hopefully, i...
23/08/2016

I am a big believer that a startup in Nigeria could achieve the unicorn status with $1billion in valuation. Hopefully, it will happen as I predicted here . The summary of my earlier prediction is that Nigeria has the potential to produce its own unicorn-status startup just like the rest of the world if we get our acts together. My choice of “we” includes founders, funders and government who need to realize how important this goal is to all of us. [ 1,969 more word ]

http://spokentwice.com/can-nigeria-actually-produce-unicorn-startups-random-lessons-twitter/

Is Nigeria ready for startups with valuation as high as a Billion Dollar? This is my dream that I want to see fulfilled one day.

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398 Ikorodu Road, Opposite U. A. C Foods, By BRT Bus Stop, Ojota
Lagos
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