SIMTESS Market & Social Research

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SIMTESS MSR is an African market and social research consultancy delivering multi-country research, structured intelligence, and decision-ready insights across 40+ African markets.

Welcome August!!!A month of sharp insights, clear data, and smart growth. May your new projects bring great results and ...
01/08/2026

Welcome August!!!
A month of sharp insights, clear data, and smart growth. May your new projects bring great results and lead you to your biggest goals yet.

3 Reasons Why CATI is Still Relevant in Modern Market ResearchComputer-Assisted Telephone Interviewing (CATI) remains vi...
28/07/2026

3 Reasons Why CATI is Still Relevant in Modern Market Research

Computer-Assisted Telephone Interviewing (CATI) remains vital for high-accuracy research. It outperforms online methods by handling complex data, reaching tech-averse groups, and driving higher engagement.

Key Benefits of CATI
• Complex Data: Best for surveys needing live clarification.
• Broad Reach: Connects with less tech-savvy people.
• High Quality: Delivers better engagement and reliable responses.

Contact us now to elevate your research. Start your journey today for improved collection results

Research is more than data collection—it's about transforming information into insights that inspire smarter decisions, ...
27/07/2026

Research is more than data collection—it's about transforming information into insights that inspire smarter decisions, strengthen brands, and drive measurable business growth. At SIMTESS MSR, we deliver reliable, high-quality data through our trusted research panel and expert fieldwork solutions.

Let's discuss your next research project.
[email protected]

If you're looking for a fieldwork partner who can deliver clean data on tight timelines without hand-holding. We would b...
27/07/2026

If you're looking for a fieldwork partner who can deliver clean data on tight timelines without hand-holding. We would be delighted to discuss potential collaboration opportunities.
As Africa's Research Intelligence Partner, we specialize in data collection and fieldwork across African markets, supporting research agencies, NGOs, consulting firms, and corporate organizations.

A little more on us, if useful:
o Website: https://msr.simtess.com/
o Our Coverage: https://msr.simtess.com/african-coverage/
o LinkedIn: https://www.linkedin.com/company/simtessmsr
o Email: [email protected]

Thank you for your time and consideration. I look forward to hearing from you.

The Nigerian consumer continues to evolve rapidly due to inflation, technology adoption, and changing lifestyles. Here a...
17/07/2026

The Nigerian consumer continues to evolve rapidly due to inflation, technology adoption, and changing lifestyles. Here are the Top 5 consumer trends in Nigeria (2026) and the industry’s most likely to be affected.
• Value-First Spending (Price Sensitivity): Consumers are prioritizing affordability over brand loyalty. They compare prices, buy smaller pack sizes, and actively seek promotions.
 Most affected industries: FMCG, Retail, Telecommunications, and Food & Beverage.

• Digital-First Shopping: More Nigerians are discovering and buying products through WhatsApp, Instagram, TikTok Shop, Facebook, and e-commerce platforms. Social commerce continues to grow.
 Most affected industries: Retail, Fashion, Beauty, Electronics, and Financial Services.

• Health & Wellness Consciousness: Consumers are paying more attention to healthier foods, fitness, mental wellness, and preventive healthcare.
 Most affected industries: Healthcare, Pharmaceuticals, Food & Beverage, and Fitness.

• Convenience & Speed: Consumers increasingly prefer businesses that offer fast delivery, digital payments, self-service, and easy ordering.
 Most affected industries: Logistics, Quick Commerce, Food Delivery, Banking, FinTech.

• Trust & Authenticity: Nigerians increasingly rely on recommendations, online reviews, influencers, and trusted brands before making purchase decisions.
 Most affected industries: Banking, Insurance, Consumer Goods, Beauty, E-commerce.
KEY TAKEAWAY FOR BUSINESSES
To succeed in Nigeria today, businesses should:
I. Offer affordable products and flexible pricing.
II. Build a strong digital and social media presence.
III. Make purchasing fast and convenient.
IV. Earn consumer trust through quality and transparency.
V. Innovate around health, value, and convenience.

At SIMTESS MSR, we don't just collect data—we help organizations detect changing consumer behavior, validate market opportunities, and make confident business decisions through reliable field intelligence across Africa.

*VACANCIES – OWERRI IMO STATE NIGERIA*Our client, a leading company in the modern Salon, Spa, Beauty & Aesthetic Treatme...
14/07/2026

*VACANCIES – OWERRI IMO STATE NIGERIA*
Our client, a leading company in the modern Salon, Spa, Beauty & Aesthetic Treatments, are looking for a skilled Stylist, Braider, Barber, Hairdressers and Apprentices to join their team in the following roles:

To Apply: Click the link assigned to each role below.
1. Stylist, Braider, Barber and Hairdressers - https://forms.gle/1gDe7eWx7pjEwL8H6
2. Apprentices - https://forms.gle/1gDe7eWx7pjEwL8H6

Deadline: 17th August 2026.
Only shortlisted candidates would be contacted.

We’re back! Our Website is officially live Great news! We are happy to announce that our website is fully restored and a...
08/07/2026

We’re back! Our Website is officially live

Great news! We are happy to announce that our website is fully restored and active.

We’ve taken this opportunity to ensure everything is operating at peak performance for you. You can once again access all our resources, Research Intelligence | Intelligence Publications | Custom Intelligence Programs | Flagship Research Reports | Sector Briefs | Executive Perspectives at https://msr.simtess.com.

We appreciate you sticking with us and thank you for your support.

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