Baah Juliana Twumwaa

Baah Juliana Twumwaa I help businesses owners get consistent leads and customers through paid advertising on Facebook, Instagram, and TikTok.

Services include Meta ads setup, campaign management, TikTok ads, Facebook Pixel installation, and lead generation strategy.

What makes a good ad creative:The ad itself, the image or video, matters more than people think. A few things that consi...
03/07/2026

What makes a good ad creative:

The ad itself, the image or video, matters more than people think. A few things that consistently work:

* A clear subject in the first two seconds, no slow build up

* Text that is readable on a small phone screen

* One single message per ad, not three things at once

* A direct call to action: message us, shop now, book a call

If your ad needs explaining before someone understands it, it will not perform well.

Send a message to put you through on the right track.

A mistake I am learning to avoid:Targeting too broad audience."Everyone in Lagos or where you are" is not a target audie...
02/07/2026

A mistake I am learning to avoid:

Targeting too broad audience.

"Everyone in Lagos or where you are" is not a target audience. It is a guess.

A real target audience is built from specifics: age range, interests, behaviors, location and many more. The narrower and more accurate it is, the less you waste on people who were never going to buy from you.

Broad targeting feels safe because it reaches more people but honestly, It is actually the more expensive mistake.

Let's work together, so I put you through the right track.

Behind the scenes: my first test campaignI set up a practice campaign this week and I am watching three numbers closely:...
01/07/2026

Behind the scenes: my first test campaign

I set up a practice campaign this week and I am watching three numbers closely: cost per click, click through rate, and reach.

Cost per click tells me if I am spending efficiently. Click through rate tells me if the ad itself is interesting enough to stop the scroll. Reach tells me how many people actually saw it.

None of these numbers mean anything on their own. You have to look at them together to know what to fix.

How to set up a Facebook Business PageSteps, in order (Note: They are different ways you can create a new page but you c...
30/06/2026

How to set up a Facebook Business Page

Steps, in order (Note: They are different ways you can create a new page but you can follow up this step up):

Go to Meta Business Suite and create a new page

_Choose your business category correctly, this affects what features you get.

_Add your logo as the profile photo and a clear cover photo.

_Fill in your business hours, address if relevant, and a working contact number.

_Write a short, clear description of what you do and who you help.

_Add a call to action button such as message us or call now

_Most businesses skip the description and the call to action button. Both matter for first impressions.

Send me a Dm, I am available to put you through.

Quick breakdown if you are deciding where to spend your ad budget: TikTok vs Instagram vs Meta ads:TikTok ads work best ...
29/06/2026

Quick breakdown if you are deciding where to spend your ad budget:

TikTok vs Instagram vs Meta ads:

TikTok ads work best for younger audiences, native feeling video content. Lower cost per view right now compared to other platforms.

Instagram ads work well for visual products, lifestyle brands & audiences aged roughly 18 to 45.

Facebook ads under the Meta umbrella reach an older, broader audience and are strong for local businesses and direct response offers.

You do not need to be on all three. Pick the one where your actual customers spend their time.

Send me a Dm to put you through on the right track.

A question for business owners:What is the biggest challenge you have faced trying to run ads for your business?Is it th...
27/06/2026

A question for business owners:

What is the biggest challenge you have faced trying to run ads for your business?

Is it the cost, knowing who to target, writing the ad itself, or just not having time to figure out the setup?

Tell me in the comments. I am collecting the real problems business owners face so I can build solutions around them, not guesses.

A mistake I am learning to avoid:Running ads without setting up tracking first.If you boost a post or run an ad without ...
26/06/2026

A mistake I am learning to avoid:

Running ads without setting up tracking first.

If you boost a post or run an ad without a pixel or conversion tracking in place, you will get some numbers back: reach, clicks, maybe comments.

What you will not get is the one number that matters: did this turn into money.

Set up tracking before you spend a single dollar on ads. It is the difference between guessing and knowing.

Send a message, let's get started so you be on the right track.

Behind the scenes of my learning:This week I am working through campaign objectives: awareness, traffic, engagement, lea...
26/06/2026

Behind the scenes of my learning:

This week I am working through campaign objectives: awareness, traffic, engagement, leads, and sales.

Each one tells the ad platform what to optimize for. Pick the wrong objective and you will spend money getting likes when what you actually wanted was sales.

It sounds small but It changes everything about how your money gets spent.

I am here and available to put you through the right track for you see exactly where your money is going into and the conversion you will be getting for right customer you actually want.

What is a Facebook Pixel and why it matters:A Facebook Pixel is a small piece of code you place on your website. It trac...
24/06/2026

What is a Facebook Pixel and why it matters:

A Facebook Pixel is a small piece of code you place on your website. It tracks what visitors do after clicking your ad: did they view a product, add to cart, or buy.
Without it, you are running ads blind. You will not know which ads bring buyers and which ones just bring clicks.
With it, Facebook learns from every visitor and starts showing your ads to more people who behave the same way as your past customers.
If your ads are not converting and you do not have a pixel installed, that is very likely why.
Let's work together because I am available to put you through it all.

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