Pierrine Consulting

15/05/2026

We decided to dress to the office like we're working from home, and the Trybe understood the assignment...a little too well😂😂

06/05/2026

Opportunity: Market Research Intern

We are searching for a Market Research Intern to join our team and gain hands-on experience in consumer insights, strategy development, and data-driven problem-solving within a dynamic consulting environment.

This opportunity is ideal for intellectually curious graduates who enjoy asking questions, uncovering patterns, analysing information, and transforming insights into strategic recommendations.

As part of the role, the selected candidate will:

• Support market research activities across client projects
• Analyze consumer trends and market insights
• Assist with presentations, reports, and strategic proposals
• Collaborate with teams to develop innovative solutions to business challenges
• Contribute to ad-hoc research and strategy initiatives

We are looking for candidates who are:

• Analytical and detail-oriented
• Strong problem-solvers with a willingness to learn
• Comfortable working with data and research tools
• Passionate about strategy, consumer behaviour, and business insights
• Based in Ikeja, Maryland, or surrounding areas

Requirements include a completed NYSC programme and a degree in Economics, Statistics, Psychology, Marketing, or any Engineering discipline.

This is a paid internship with exposure to real-world client projects, mentorship from experienced professionals, and opportunities for long-term growth.

To apply, send your CV and a brief cover letter to [email protected], with the subject line: “[Your Name]-Internship Application/PI”.

06/05/2026

Opportunity: Paid Marketing Intern

We are looking for a Marketing Intern who is curious, creative, digitally savvy, and eager to build real-world experience within a fast-paced consulting environment. This opportunity is ideal for a recent graduate who is passionate about content creation, storytelling, social media, campaign ex*****on, and marketing strategy.

The role offers hands-on exposure across content development, social media management, marketing campaigns, market research, and brand communications while working alongside experienced professionals on real client-facing projects.

We are particularly interested in candidates who can think creatively, write clearly, use digital and AI tools effectively, and contribute meaningfully to modern marketing conversations.

This is a paid internship opportunity for candidates residing in Ikeja, Maryland, and surrounding areas.

To apply, candidates should send their CV and a brief cover letter to [email protected]
with the subject line: “[Your Name]-Internship Application/BMU”.

28/04/2026

Remittance flows into Nigeria remain strong, but a growing share of recipients are redistributing funds almost immediately across fintech apps, informal investments, and alternative savings channels. This reduces the long-term value captured by the originating institution.

The implication is clear: remittances are no longer the core product; they are the entry point into a broader financial lifecycle. The real opportunity lies in retaining, circulating, and growing those funds beyond the initial transfer.

Watch highlights from our Consumer Pulse Webinar Series: https://zurl.co/W3Rv5

28/04/2026

A wise man once said, " The last few days of the month come with a different kind of joy..."

28/04/2026

Rising food costs are increasing home cooking frequency across Nigeria, but this is not translating into stable brand growth. Consumers are making more frequent, budget-driven decisions, switching between seasoning brands, adjusting quantities, and optimising spend per meal.

This is creating a fragmented consumption environment where loyalty is weakened, and every cooking occasion becomes a competitive moment. Growth is no longer driven by presence alone, but by the ability to influence what gets cooked, how it’s cooked, and what is chosen in that moment.

Watch highlights from our Consumer Pulse Webinar Series: https://zurl.co/1rgBe

21/04/2026

Kenya’s Gen Z operates within one of Africa’s most advanced digital and mobile money ecosystems, and this has significantly shaped how transactions happen, how influence spreads, and how brands are evaluated by the youth market.

This report examines the interaction between digital infrastructure, financial behavior, and social platforms, and outlines the implications for organizations operating in Kenya.

Access the report:
https://zurl.co/JFAHr

21/04/2026

Nigeria’s Gen Z is redefining how income is generated, how culture drives commerce, and how markets function.

Digital platforms, informal systems, and creator-led economies are central to this shift.

This report provides a structured view of these dynamics and their implications for brands seeking relevance in the Nigerian youth market.

Access the report:
https://zurl.co/jau7p

21/04/2026

Ghana’s Gen Z is shaping consumption in a context defined by economic pressure, high digital usage, and low institutional trust.

These conditions are directly influencing how products are evaluated, how brands are perceived, and how purchasing decisions are made.

This report provides a structured analysis of Ghanaian Gen Z, covering financial behavior, media consumption, and trust dynamics, with clear implications for market strategy.

Access the report:
https://zurl.co/scTMY

17/04/2026

What better way to end a great week other than with good music...

Welcome to the weekend!🎶🎶🎶

17/04/2026

The Kenyan market reflects a dual reality; on one hand, there is resilience, optimism, and visible progress. On the other, structural pressures such as employment constraints and cost challenges continue to shape everyday experience.
In this environment, consumers are not following fixed patterns. They are adjusting in real time, recalibrating spending, shifting priorities, and moving more fluidly across brands and categories. Loyalty is weaker, decision-making is more contextual, and engagement is increasingly influenced by immediate relevance rather than long-term attachment.
The implication is that demand is no longer stable or linear. It is responsive, situational, and continuously evolving. Understanding this adaptive behaviour is critical to navigating the Kenyan market.
Download the full Consumer Pulse Kenya report to explore how these dynamics are shaping consumer engagement and growth opportunities.

Click here: https://zurl.co/eDo5D

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