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Martz Concept, 15 Aderibigbe Street, Ikate, Surulere, Lagos (2026)

29/11/2023

A way that brings your audience to the knowledge of knowing who your brand is and what it's about....

Brand awareness is about creating familiarity, building trust and retaining customer loyalty. This is done through social platforms and the application allows brands to be able to generate more sales and increase their chance of their product having a wider reach. Goods gain recognition and if it is being forgotten gradually then brand awareness can also serve as a recall. It helps in sustaining an enterprise and it gives way to more means of gaining profit.

I guess you learnt a thing or two, if you will like to know more just contact: [email protected]

29/11/2023

Direct response is all about creating ads or content and expecting immediate returns which could be a lead, phone call, visit, sign up or sales.

An example of this is to run a Facebook ad and expect to generate a lead, Send out an e-mail and measure the number of conversion, promote a video and find out how many people signed out for a free trial. So all of that is a way of gaining direct response because you can get an immediate response, it’s measurable and doing all of this allows you know what works and the one’s that doesn’t.

In summary, It enables immediate and direct responses from the audiences targeted to the brand. To know more just contact me using: [email protected]

28/11/2023

So diving into this, there are a thing or two which can be learnt and will serve as a help to a brand who create content for audiences at a particular place or time.

Beginning with search, the important thing to know about this are the keywords used by a marketer to answer or solve the intent for users who come online and use platforms such as Google and other search engines. It is you just giving direct answer because it’s not everyone that comes online to buy stuff or have the intent of buying something but when it comes to discovery it is being more creative and entertaining for people to become interested in what you sell. It is about getting their attention and keeping it so as to promote your sales because in this case they come in search of what you're really involved in to make purchase or compare with other brands. They are likely to purchase your product and the platforms which are made use of are Facebook and the likes.

Both are really important to build a sustainable and successful business but you have to know the right tool to use for the job at the right time and right place.

28/11/2023

Products and service are both offered for sale but when it comes to marketing both, there are slight differences...

As for this, the basic difference of this two are that products are tangible and it is offered for sale while service is intangible and it is rendered for remuneration or payment so I’m going to outline ways of marketing this two.

Firstly, products when marketed can be explained, demonstrated and made seen to the audience. You would also like to make known the features and benefit someone would experience after buying it. As for services it’s about the end state, outcome, results and the benefits. So the key here is to highlight their dissatisfaction and paint the picture of how they will feel more convenient with what you have to offer.

So I hope this was helpful and if you would like to get more info just message me on: [email protected]

28/11/2023

Organic content Marketing vs. Paid content Marketing

Organic content involves a type of marketing that is non paid promotion such as a post on Facebook, Instagram or a YouTube video. It doesn't require payment before marketing can take place while Paid is the opposite. Here you pay networks to promote your brand in order to gain much more awareness. The major ads worked with are Facebook, Instagram, Goggle, Linkdin & YouTube.

Both works but in order to reach a wider audience, paid is usually prescribed. To get more info just contact: [email protected]

27/11/2023

Creating content is all about the creation of information to be shared or read by someone or a group of people but when it comes to "Content Marketing" it's all about creating content to attract, engage, and retain a target audience by sharing relevant & valuable articles, videos, podcasts, and other medias with the objective of driving profitable customer action.

It being relevant and valuable means you creating a content that can meet the recent need or want of your customers, something of interest and of value to your target audience.

So this is what it's about and if you would like to know more contact me through the Gmail below:
[email protected]

23/11/2023

Digital marketing provides us with satisfactory results but it challenges/demerits shouldn't be excluded, I'm going to be pointing some of this challenge and our eyes will be opened to some or all of the things we never knew.

1) Growing Costs:- This is something that can't be escaped because most times the price increase or you have to pay more in other to gain a wider reach of the targeted customers.

2) Technological Complexity:- Technology usually evolves. In the footsteps of such innovation, there are new digital platforms, each striving to capture the attention of its audience. For digital marketers, it sometimes a tough nut to crack, trying to adapt to the changes and it is even more difficult to come across consumers’ attention at every touchpoint.

3) Saturation/Competition:- The digital space is saturated with content, making it challenging for businesses to stand out. The high level of competition means that getting attention from the target audience requires strategic and creative efforts

4) Content Overload:- With the abundance of content available online, it's challenging to create content that truly resonates with the target audience so marketers need to focus on quality, relevance, it being valuable and unique to capture audience attention.

So with this few points of mine, I hope I have been able to convince you and not confuse you about how great advantages digital marketing can provide a business but it comes with it tactical challenges.

If you're wondering about the advantages just tap follow and tap on Martz concept above and you'll get to find my posts and be updated about the new ones. Any question drop on the comment section and i hope all this details were useful to you and it cleared doubts.

23/11/2023

Digital marketing is a type of marketing that has numerous benefits but it also comes with challenges, it's very resourceful and it paves way for the increase in sales and promotion of goods and services but it doesn't exclude the saying which say's for every advantage there is a disadvantage. Before getting into that let’s run through the channels not mentioned in the previous post.

Let's begin with:
1) PPC Ads(Pay-Per-Advertising): is one of the channels used to reach further audiences on various platform such as Google, Facebook, Linkedin, Bing and Pinterest. Ads are seen when people research things related to their products/services.
2) Affiliate marketing: is a process where online publishers earn a commission by promoting a product or service made by another retailer. It one of the oldest and it still works effectively.

So that's all for channels,
Moving onto the benefits, you'll find out that most of the things I want to say has been mentioned when explaining the the channels so it's going to be more like a revision.

Benefits of digital marketing
1) Audience Size: You can reach a massive audience through digital but you have to be laser focused on your anticipated buyers, so you have to be ideal and selective.
2) Cost effective: It is helps in achieving the desired outcome in the lowest possible cost by still being laser focused on the people you actually want to reach.
3) Immediate feedback: Digital marketing gives room for this unlike magazines which takes months before it gets published. It allows immediate feedback, correction & response.
4) Measurable: It is measurable and easy to track because it’s digital. So it allows us measure costs & results so adjustment and optimization can be made in real time.

I'll be stopping here but this isn't the end so don't forget to follow to see more posts and drop your comments if you have.

22/11/2023

Digital marketing is a common trend of promoting and increasing sales, It has become one of the latest ways goods are marketed in recent times and this is because of the advantage it provides to firms. The reason for the adoption of this, is because of the capacity to reach a wider audience but before we go on let's define this and let's start by breaking it down.

We know that marketing deals with the promotion, sales and distribution of products and services but when it comes to digital marketing it's majorly about doing this online and the channels involved here are the use of:
1) E-mails: One of the first digital ways of marketing but still part of the effectual channels. This is basically known for communicating to anticipated customers or clients about your product, whether to persuade or pass information to them.
2) SEO (Search Engine Optimization) / Website marketing: Are known as the centerpiece of marketing activities online because it provides you with the info which brings your awareness to an organization product in a clear, meaningful and memorable way.
3) Social media: These consists of platforms that provides businesses with the chance to build brand awareness, establish trust, gain leads, track users data and target specific audience. An example of social media platforms are Facebook, Twitter & Instagram.
4) Content marketing: is usually done on most channels indirectly but the goal of this is to reach potential customers through the use of written, visual, or video content etc. This has to be creatively done, it has to be valuable and relevant in order to gain the interest of the target customers.

Am going to be stopping here but in my next post we'll be looking into the channels not mentioned here as well as the challenges faced in digital marketing. So watch out for my next post, don't forget to tap follow and make your comments about what you think or if you have questions feel free to drop it as a comment.

21/11/2023

So for my first post I'll like that we have little knowledge of "Facebook Marketing" because it is one of the main promotional tools for social media and apparently this is the means you're using to read this message.

Facebook Marketing is the strategic promotion of a business or brand using a facebook platform. It helps in content promotion through videos, reels and ads. The content is liable to reach a wide range of people all over the world and it can also help to target audience. There is a larger chance of increased customers & sales due to the online campaigns/brand awareness. It helps to keep in touch with customers and it erase the essence of using your personal line since conversations can be done online.

So Facebook Marketing is a creative and fantastic way to market products, services or brands.

Martz Concept

29/11/2023

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