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Ecommerce is an easy and simple way to make money irrespective of the economy...But you must have these skills—Copywriti...
05/11/2024

Ecommerce is an easy and simple way to make money irrespective of the economy...

But you must have these skills

—Copywriting...you must be able to speak to your audience in the language they understand and move them to pay you what you're asking for.

—Ability to run ads...Facebook and Instagram for a start

—Ability to set up a simple landing pages or any other sales funnel that suit what you're selling

I often discourage a Facebook-to-WhatsApp sales funnel because it attract unqualified audience.

So one the best way to do it is to use a landing page...

Your unqualified audience will be discouraged from going through the troubles...

So this serves as invisible filter for you.

Anyone who goes through the trouble of filling your form on your landing page must be interested.

However, if you're selling certain products that solves a major pain points

Facebook-to-WhatsApp or Instagram messengers or Facebook messenger will work.

—You must have an effective distribution and logistics system.

Without this, you will lose a lot of your orders.

—You must know how to create Godfather offers.

Offers that would make someone who doesn't want to buy, buy.

Why your is not delivering/converting If you set up an ad and launch And it doesn't convert at allThe problem is any one...
27/08/2024

Why your is not delivering/converting

If you set up an ad and launch

And it doesn't convert at all

The problem is any one of these or all of them...

The last one( #5) is the most critical.

— PRODUCT/SERVICE

There is no market for your product.

If you’re selling a product that are everywhere, it doesn't make sense for anyone to order online when they can just walk to the corner shop and buy one.

Unless their is a USP to yours.

Perhaps quality or unique offer or price, etc.

— OFFER

If your offer is not irresistible.

What will you do if a gun is pointed to your head?

You will make the person an offer you will expect will move the person not to pull the trigger, right?

That's why it's called a gun-to-the-head offer or Godfather offer.

— POOR LANDING PAGE

Note: sales happen on your landing page and not on Facebook.

You convince your prospects to buy your product on your landing page.

So your landing page must have a small load speed less than 2/3 seconds.

It has to load fast.

Your Landing page has to be well optimised too.

I will talk more about this in latter article.

— CREATIVES

Your creatives are:

Your creatives are your images/videos and your ad copy on Facebook.

You buy attention or clicks on Facebook.

That's what you're buying from Facebook.

And so your creatives has to capture/grab attention and force your prospects to click your link and go to your landing page.

If it doesn't do that, your ad will fail

— Audience Targeting.

This is the most critical of them all!

If the first 4 element are perfect but your audience is wrong

Your ad will fail.

If you have a great product but target the wrong audience

Your ad will fail.

But, if all the above are average and you target the right audience

Your ad will FLY!

So AUDIENCE TARGETING IS IMPORTANT

I will continue from here.

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How To Target Your Right Audience There are a number of ways to find the audience you want to target. 1) Steal your comp...
23/08/2024

How To Target Your Right Audience

There are a number of ways to find the audience you want to target.

1)
Steal your competitor's audience.

So you find out what audience your competitors are targeting and target them with a better offer.

2)
Another way is to buy audience and target them.

There are people who sell audiences.

You will get, emails, phone number and locations of these target audience

And then run a lookalike audience targeting.

This guarantees immediate sales if done right.

Audience targeting is the most important part of your Facebook ad setup.

3)
Broad Targeting but specify age, location and gender.

This might work and might not also work.

Because you're not the only one doing that.

Where you have an edge here is your offer.

If your offer is better

You will succeed.

This is from experience.

I hope this helps you.

Broad Targeting vs Zero Targeting vs Targeted audience. *Zero targeting* means you leave your detailed targeting option...
21/08/2024

Broad Targeting vs Zero Targeting vs Targeted audience.

*Zero targeting* means you leave your detailed targeting option open/at default settings.

Should you use this?

Yes/No

It depends on the product you're selling.

If you’re selling a product that has a large audience, YES

Example: mobile phone, TV, Car, Data, Etc.

Almost everyone uses this product

And so it's okay to use zero targeting.

However, a better form of zero targeting is to narrow it down by...

1. Age
2. Gender
3. Location.

This is referred to as *Broad Targeting.*

So use Broad Targeting instead of Zero Targeting.

*Targeted Audience:*

Now, If you’re selling a niche product.

Female shoes, male shoes, luxury products, etc.

Use targeted audience.

Why?

Targeted audience is a situation where you target people who are most interested in your product.

To understand this

Imagine audience to be a cluster of dots on a flat surface

The closer the points are, the easier it's to hit them

If you throw a stone at them.

The more refined your audience is, the better your results.

What this translate to is that you have lower CPM

CPM is cost per mille.

Mille is a Latin word for 1000

So CPM is cost per 1000 impressions.

Impression is counted when your ad is displayed on the screen of your target.

So if everyone person your ad is shown to is a potential buyer, your CPM will go down

Now, understand that Facebook is SOCIAL MEDIA PLATFORM.

Your ad must not make people uncomfortable or make them to logoff or not want to visit Facebook again.

What happens is that Facebook will punish you for that.

How?

Your CPM will shot through the roof

Your Conversion rate will fall

Your ad will be shown less and you will be charged more.

I have paid 10,000 per sale before

I have also paid 200 per sale for the same product.

There is more.

We would Continue later

Now, I want you to do this now...Take any product that you want to sell.Decide who you want to sell to.Let me give you a...
20/08/2024

Now, I want you to do this now...

Take any product that you want to sell.

Decide who you want to sell to.

Let me give you an example.

If you want to sell invisible breast pad

Who do you think needs it?

Breastfeeding mothers, pregnant women, right?

But I am not sure about if women in general needs this (in this case, there is something else I would have done to find out. But it's not for this topic)

So I have an idea of the audience who needs my product.

Next,

What's their age range.

I know that 18 years old get pregnant.

But how many?

So I will focus on the age group that most need my product (their is a tool to know this for sure but I will just take a guess)

Age: 23-30

Educational background: University graduate

Marital life: married

Where do they live: magodo, lekki, ajah, ikeja, ago, etc

Etc

When you're done

Imagine that your ideal customer to be your remote control or any object next to you.

Now, sell to that ideal customer.

The same way you would have sold to that person if she was right in front of you.

Write in short sentences just as you speak

Notice how I write

That's how a typical human speak

If you speak continously for too long

You will struggle for breathe

Back to what I was explaining

Do this for a number of product

Before you begin to design your ad

Your Landing page

Your videos/images

Your ad copy

Everything

From A-Z

What you will notice instantly

Is that your tone will change

The language you use will change to reflect your customer status

The quality of your video will also change

Everything about that product will change.

That's the power of knowing your ideal customer.

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