15/06/2017
PROXIMITY MARKETING
This is probably the most talked about feature of location marketing as it allows marketers to pull new customers into a specific store/restaurant/event/ location and lure customers away from the competition in the process.
These are special offers delivered to customers when they check-in at nearby locations. As a marketer you set up a virtual radius around a location and when someone checks-in within that radius, an offer is sent via email that can only be redeemed within your nearby store, so helping drive footfall.
For example, you could automatically email a special offer to someone whenever they check-in within a 1 mile of any of your stores. Many regional restaurants in the US do this and have seen redemption rates between 5% and 15%.
So Proximity Marketing offers are an excellent way to increase foot traffic to your stores. But even if users don’t take you up on your offer (this time), you’ll have built valuable brand awareness that might lead to a future visit.
In a simple understanding and as you’ll appreciate location marketing can drive up the awareness of your venue amongst millions of consumers, help pull in customers from competitors, increase in-store footfall, increase buyer loyalty and increase revenue.
Proximity Marketing is very simply and effective way to reach more direct customers and increase revenue..You can get started here: http//RoyaltieGem.co.uk
