Temitayo is Marketing

08/07/2025

Still not sure how to build a lead magnet that attracts potential clients to your freelance service, B2B business or agency?

Copy this 👇 simple formula!

"Simply repurpose what's already working"

This method has generated our agency a consistent inflow of leads and will work for you as well!

01/09/2024

When you hear SEO, you’ll probably think of Google and Bing first

However, over 30% of people in the US are already using social media to search first instead of Google

In this short article,

I shared 9 other platforms where SEO has become relevant

Introduction When we think of Search Engine Optimization also known as SEO, Google is the first platform we think of, for those in the US and UK, bing may also surface However, the way...

18/06/2024

Many businesses in Nigeria where I come from struggle to track influencer marketing campaigns and are often unable to determine their ROI, and this is often because

1️⃣ Mismatched Audience: They often pick someone with a big following, but their audience isn't interested in the business's product.

2️⃣ Poor Messaging: The influencer doesn't explain the product in a way that makes people want to buy it.

3️⃣ Lack of Credibility: The influencer has attention but lacks the respect needed for audience patronage, often due to viral mishaps.

Some common best practices to avoid these pitfalls include:

✅ Check For Audience Alignment:
This involves finding someone whose audience matches the business's ideal customer. Look at how many people interact with their posts, not just follower count.

✅ Optimize and Participate In Messaging:
Give the influencer clear instructions and a detailed brief of what to say to be on brand, but also let them be creative so their audience believes them.

✅ Create A System For Credibility Check:
Investigate the influencer’s past content and public image to ensure their credibility and respect within their community

Some other steps you can take for a more long-term ROI are to:

🎯 Track Performance: Use tracking links, customized promo codes, and analytics tools to monitor the impact and ROI of the campaign.

🎯 Build Partnerships: Focus on long-term collaborations rather than one-off promotions to build trust.

🎯 Feedback Loop: Establish a feedback loop to continuously improve and adapt your strategy based on performance and audience reception.

Hit the like button if you learned anything new!

16/06/2024

Many blogs, articles, and web content are getting toasted by Google's new AI overview update, leaving SEO experts furious. But should they be?

📈 Here's what's happening:

✅ Google's AI Overview:

Google tested its AI overview for some time with some errors noticed in the results, and

Currently, only certain content types have the AI overview included.

However, SEO experts are concerned about the lack of specific guidelines or requirements for their content to show up in these AI overviews.

✅ Changing User Behavior:

More users are turning to social search and video platforms like YouTube, TikTok, and Instagram for answers.

This begs the question;

Is your company incorporating video into your content marketing strategy? 📹

10/06/2024

LinkedIn's just created a new TikTok-like feed!! So if you're a freelancer or agency owner seeking work on the platform, what does this mean for your B2B marketing content?

✅ Videos tend to capture more attention and encourage engagement. With LinkedIn's new feed, your B2B videos might reach a wider audience and can drive you higher engagement rates.

✅ With this video feed, you can show your business's human side and stop the bland B2B marketing content.

You can share behind-the-scenes footage, team introductions, customer testimonials and even deep insights in illustrations to build your authority, trust and rapport with your audience.

In my opinion of the algorithm, the content recommendation is not so different from the regular LinkedIn algorithm, however, this is your opportunity to connect better with your network and your network's network whenever they interact with your marketing content.

What do you think? WIll you be posting more videos on Linkedin as from now on?

27/05/2024

Suppose you're a business owner who has hired copywriters or looking to hire one. Here is a short insight into what copywriting and copywriters can and can't do for you.

❌ A Copywriter can't create a feeling of want in a customer

✅ But a copywriter can seek to resonate with a feeling or emotion that's already felt by a customer.

if the customer has a pain point, the copywriter finds it and seeks to address it while presenting your product as the best solution to the problem.

❌ A Copywriter can't tell a customer when or if the customer has a problem

✅ A good copywriter can attempt to make the problem that a customer already has, more obvious, to share a solution.

❌ A Copywriter can't tell a customer what they should do or not do

✅ But a copywriter can persuade a customer to take action by telling them;

-What they lose if they don't take action immediately

-Or the unlimited benefits they stand to gain if they do

❌ A Copywriter can't cause or mesmerize the customer to open their wallet

✅ But a copywriter can show the customer the value of the product or service and the importance of solving their problem immediately compared to simply keeping money in their wallets

❌ A Copywriter can't force you to share or repost this post

✅ But a copywriter can tell you that; the people in your network will see you as an authority and a leader in your niche if you share or repost useful content

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Looking to review your website copy or content?

Click here to schedule a free consultation: https://calendly.com/temitayo-michael/meet-with-me

20/05/2024

I had a client I worked with at a point in time to generate leads for their agency through organic content… and within my first 60 days, we generated over 2K organic visits and clicks monthly from Google alone

But, a majority of these leads were not purchasing or converting

Which was a big problem for a small business

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However, the problem was pretty simple;

We had not set up a LEAD QUALIFICATION SYSTEM in place.

(Not that I didnt request it but it was declined and I wasn't allowed to pursue it further)

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Anyways,

“Lead qualification is the process of determining whether a potential customer has the right attributes to make them a good fit for a product or service”

It involves creating systems to answer questions like:

✅ Does the lead have a need or problem that your product/service can solve?

✅ Can the lead afford the product or service?

✅ Does the lead have the authority to make purchasing decisions

✅ Is the lead's timeline for purchase aligned with your preset business sales cycle?

and most importantly,

✅ Does the lead match your ideal customer profile

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According to CSO insights study, sales reps spend (or should we say WASTE) 36% of their time pursuing unqualified leads,

The Aberdeen Group reported that companies who excel at lead qualification have over 17% shorter sales cycles,

And, according to HubSpot, businesses and agencies that prioritize lead qualification and nurturing can see up to a 451% increase in qualified leads

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My conclusion:
Don’t just meet with every lead that fills out the form on your agency, small business or freelancing website

Send surveys

Use email drip campaigns to qualify their interest

Use explainer videos or demo content.

Aim to ascertain the clients-agency match, or clients-freelancer match or clients-product match before investing more time into sales.

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Do you need help qualifying your leads?

Click the link in my bio to set up a meeting with me.

19/04/2024

Explore this cheat code to earn $1k to $5k per month without writing any piece of code!!!

In this video , we dive into the world of no-code app development!✅ What is No-Code? ️ It's where you build apps visually (drag & drop) without writing code!...

15/04/2024

There are two ways every business, freelancers or agency can use for attracting clients and you’ll find them and the common mistakes associated below;

Method 1: Inbound Methods 🧡and

Method 2: Outbound Methods🧡

With Inbound, you focus on attracting clients to your business via organic means, such as

▪️Posting helpful content on social media

▪️Writing useful blog posts

▪️Vlogging how-to content

▪️Providing contrast and comparison between products or services and so on.

However with Outbound methods, you can employ
▪️ Direct messages on social media

▪️ Sending cold emails

▪️ Cold calling potential clients and leads and many other tactics

However, here’s the mistake most newbie freelancers, business owners and agencies make!

▪️Newbie freelancers or agency owners focus more on outbound methods, and using freelancing platforms

THAN on inbound strategies

However, just as required for a business; simply sending messages to potential customers will result in burn out!

Striking a balance between both strategies

and ensuring they’re done to the best possible capacities is required for a consistent inflow of clients!

In a nutshell 🥜🐚 ,

🧡Do outbound, (which means keep looking for clients) and,

🧡Do inbound, (which means, make it easy for clients to find you)

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Which one of the two strategies do you use more as a business, agency or freelancer?

🧡 Outbound? Or Inbound?

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Need free client acquisition consultations for your business?

Hit me up through the link in my bio!

-Temitayo Michael

05/04/2024

In this video, we review Grant Cardone's video where he shows how a live sales call is done by exemplifying and using different sales techniques.

First, he started with a pitch to get attention, leveraging his brand as a top salesman

Then he took a deeper approach to learn the client's objection, explored the real problem of the customer and applied straightforward tactics to surmount this objection.

He also agitated the customer's problem and proceeded to provide an offer to close the deal.

Hit the like button for the YouTube algorithm

and follow to encourage me to make more videos like this.

29/03/2024

This video contains detailed instructions on how to use TikTok’s Creator Search Insights Tool, which is Tiktok's SEO tool specifically designed for Keyword Research.

✅ Trending Topics: This video contains details on using the keyword research tool to find trending search queries or trending topics on TikTok

So a creator can create content that aligns with the trending topics on the platform that users are currently searching It also contains details on

✅ Search By Followers feature: this provides creators using the creator search insight tool with detailed insight into what their followers are currently searching

Which inadvertently helps them create content that their existing followers find relevant and

✅ Content Gap Feature: this provides creators with search queries on TikTok that are being searched but have very little to no video content to match them.

Don’t forget to like the video 👍 and hit the subscribe button.

27/02/2024

Do you own a business that operates out of a location?

using "Google My Business" is one of the easiest ways to ensure you generate new leads and inquiries consistently

Google My Business allows customers to organically discover your brand, visit your website, click to your store, discover your offers or book an appointment

If you need help setting it up, reach out through the link in bio